Experience

Hubcap Solutions

• Canada
• Advertising Services
• 1 - 100 Employee

• Owner & Sr. HubSpot Consultant

  • Nov 2020 - Present

  Winnipeg, Manitoba, Canada I’ve been working in HubSpot since 2018 and I started Hubcap Solutions in 2020. Today it's a two-person team of SMB-focused sales and marketing operations specialists laser-focused on working with HubSpot. We provide bespoke HubSpot support that delivers real impact, not another strategic marketing report.



Think Shift

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Success Manager

  • Oct 2019 - Aug 2020

  Winnipeg, Canada Area Think Shift is one of the largest marketing agencies in Western Canada, with a global stable of organizations under its stewardship. My role is focused on facilitating digital marketing success via paid media campaigns, strategic content creation and robust automation. - Led a team of three dedicated digital marketing specialists who managed Search, Display and paid social campaign budgets up to $50K/month. - Worked with clients to build prospecting and nurture sequences using… Show more Think Shift is one of the largest marketing agencies in Western Canada, with a global stable of organizations under its stewardship. My role is focused on facilitating digital marketing success via paid media campaigns, strategic content creation and robust automation. - Led a team of three dedicated digital marketing specialists who managed Search, Display and paid social campaign budgets up to $50K/month. - Worked with clients to build prospecting and nurture sequences using Outreach.io and HubSpot. - Built complex sales and marketing workflows across HubSpot, Salesforce and third-party web apps like GoToWebinar and Eventbrite. - Used SEMRush and Google Keyword Planner to identify topics of pillar content. - Developed pillar content which achieved top 3 rankings on key SEO terms. - Built wireframes for landing pages, microsites and web apps. - Pushed clients to adopt conversational marketing tools. (Facebook Messenger, Drift, etc.)

• Digital Marketing Specialist

  • Jun 2017 - Oct 2019

  Winnipeg, Canada Area - Developed landing pages and led conversion optimization efforts. - Responsible for all email construction and A/B testing. - Built and maintained mailing lists and other database segmentations. - Developed internal best practices around HubSpot implementations. - Set-up and managed HubSpot to Salesforce integration for multiple clients. - Used Salesforce Marketing Cloud (Journey Builder & Email Studio) to build out multi-step education email programs. - Planned and executed… Show more - Developed landing pages and led conversion optimization efforts. - Responsible for all email construction and A/B testing. - Built and maintained mailing lists and other database segmentations. - Developed internal best practices around HubSpot implementations. - Set-up and managed HubSpot to Salesforce integration for multiple clients. - Used Salesforce Marketing Cloud (Journey Builder & Email Studio) to build out multi-step education email programs. - Planned and executed Search, Display and paid social lead gen campaigns. - Managed client HubSpot portals with ~500K contacts and ~150K accounts. - Configured lead scoring and lead nurturing programs. - Built workflows to automate database and subscription management. - Worked in a variety of CMS platforms (WordPress, Craft and others) to make changes to client websites.



Prophet Business Group: A Stoneridge Company

• Canada
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Feb 2015 - Jun 2017

  Winnipeg, Canada Area Prophet Business Group is a Microsoft for Dynamics GP, Dynamics CRM and IT services for business across Manitoba. My role encompasses everything from website maintenance to event planning. ==== Professional Highlights ==== - Developed and maintained a quarterly editorial calendar. - Blogged about information technology, accounting and business best practices. - Brought mailing list in line with CASL regulations. - Created case studies, videos, eBooks and other content… Show more Prophet Business Group is a Microsoft for Dynamics GP, Dynamics CRM and IT services for business across Manitoba. My role encompasses everything from website maintenance to event planning. ==== Professional Highlights ==== - Developed and maintained a quarterly editorial calendar. - Blogged about information technology, accounting and business best practices. - Brought mailing list in line with CASL regulations. - Created case studies, videos, eBooks and other content marketing pieces. - Worked with channel partners and associations on co-marketing initiatives. - Planned and executed yearly user group for ~100 attendees. - Automated email campaigns with ClickDimensions marketing automation software. - Developed and managed Google AdWords and LinkedIn Sponsored Content campaigns. - Developed landing pages and nurture programs for multiple pay-per-click campaigns. - Managed a discretionary marketing budget and coordinated vendors. - Developed, shot and was regularly featured in web video content. Show less



Martyn Bassett Associates

• Canada
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Jan 2012 - Oct 2014

  Toronto, Canada Area I'm in charge of Martyn Basset Associates little corner of the internet. I was brought on to overhaul the existing web presence with all the tools in my proverbial box. Site design, SEO, blogging and copywriting are just a few of the things I spend my day focused on. ==== Professional Highlights ==== - Increased organic search traffic by 76% in the first year. - Drove inbound leads that resulted in $130K+ in revenue. - Complete website redevelopment and digital strategy… Show more I'm in charge of Martyn Basset Associates little corner of the internet. I was brought on to overhaul the existing web presence with all the tools in my proverbial box. Site design, SEO, blogging and copywriting are just a few of the things I spend my day focused on. ==== Professional Highlights ==== - Increased organic search traffic by 76% in the first year. - Drove inbound leads that resulted in $130K+ in revenue. - Complete website redevelopment and digital strategy overhaul. - Featured in the Toronto Star Business Club on multiple occasions. - Developed sales support collateral and methodology for a team of 3 - 7 recruiters. - Brought list building in line with CAN-SPAM regulations. - Launched and optimized dedicated practice pages. - Blogged and generated SEO-friendly site copy. - Wrote job descriptions for all roles. Show less



Bookedin

• Canada
• Software Development
• 1 - 100 Employee

• Copywriter / Support Specialist

  • May 2010 - Dec 2013

  Winnipeg, Canada Area BookedIN sells online scheduling software, which is a lot more difficult than it sounds. As the only person on the marketing team I had to figure out how to get it done. ==== Professional Highlights ==== - Joined during the pre-launch phase of BookedIN. - Developed initial brand identity and positioning. - Manned the online support desk and resolved 2000+ unique tickets. - Developed SEO-friendly site copy and blog content. - Delivered live webinars to potential… Show more BookedIN sells online scheduling software, which is a lot more difficult than it sounds. As the only person on the marketing team I had to figure out how to get it done. ==== Professional Highlights ==== - Joined during the pre-launch phase of BookedIN. - Developed initial brand identity and positioning. - Manned the online support desk and resolved 2000+ unique tickets. - Developed SEO-friendly site copy and blog content. - Delivered live webinars to potential users. - Consulted with the CEO on development roadmaps. - Managed the company social media presence. Show less



Transcona Historical Museum

• Communications Assistant

  • May 2009 - Aug 2009

  Winnipeg, Canada Area As the Communications Assistant for the THM my mandate was to raise the museum's profile within Winnipeg. That meant doing everything from supervising school groups and giving tours to writing press releases and developing collateral, most of which is still being used today. ==== Professional Highlights ==== - Lead small group tours. - Sent press releases and generated interest in museum events. - Assisted in development of exhibits. - Generate copy for interpretive… Show more As the Communications Assistant for the THM my mandate was to raise the museum's profile within Winnipeg. That meant doing everything from supervising school groups and giving tours to writing press releases and developing collateral, most of which is still being used today. ==== Professional Highlights ==== - Lead small group tours. - Sent press releases and generated interest in museum events. - Assisted in development of exhibits. - Generate copy for interpretive panels. Show less



Transcona Historical Museum

• Marketing Assistant

  • May 2008 - Aug 2008

  Winnipeg, Canada Area As a non-profit museum focused on a small community the THM needed to raise their profile within Winnipeg. This wasn't going to happen over night, so they needed some direction. I developed a three year marketing plan that made recommendations on everything from website development to appropriate merchandise. ==== Professional Highlights ==== - Researched and presented a 3-year marketing plan. - Developed marketing collateral. - Made merchandise recommendations. -… Show more As a non-profit museum focused on a small community the THM needed to raise their profile within Winnipeg. This wasn't going to happen over night, so they needed some direction. I developed a three year marketing plan that made recommendations on everything from website development to appropriate merchandise. ==== Professional Highlights ==== - Researched and presented a 3-year marketing plan. - Developed marketing collateral. - Made merchandise recommendations. - Conducted a visitor research survey. Show less