Experience

Caliber Collision

• United States
• Automotive
• 700 & Above Employee

• Sales Enablement Presentation Designer

  • Aug 2022 - Present



DART (Dallas Area Rapid Transit)

• Urban Transit Services
• 700 & Above Employee

• Senior Graphic Designer

  • Jun 2017 - Jul 2022

  I was the lead designer for several key DART campaigns and initiatives. I conceptualize, develop and design all forms of print, large format and digital advertising and collateral. My work seeks solutions for many different audiences: internal; stakeholders, including regional government agencies; and consumers. In a non-profit organization, one must wear many hats; my role at DART is so much more than just graphic design and creative leadership. I frequently assist the entire Marketing and Communications team, helping to strategize initiatives and write or edit copy. Key achievements and awards: · I was one of the design leads for the comprehensive redesign, re-strategization and restructuring of all of DART's bus informational materials. In particular, I was responsible for developing the system of maps and the templates and system for timetable/schedule brochures. The timetables I created brought DART into Federal compliance, and showcased the around 35% increased service, while only increasing printing costs around 22%. In addition, the timetables won two industry awards: A First Place AdWheel Award from the American Public Transportation Association and a Second Place Blue Pencil Gold Screen Award from the National Association of Government Communicators. The informational system overhaul (of which the timetables were a key part) was awarded the Southwest Transit Association "Hit the Spot" award.



Lennox International

• United States
• Manufacturing
• 700 & Above Employee

• Lead Digital Graphic Designer

  • Jul 2015 - Feb 2017

  As part of the business-to-business marketing team, I served as creative lead for omni channel marketing initiatives. I coordinated and provided creative direction for email campaigns and their corresponding landing pages, in-store point-of-sales materials, large format trade show displays, PowerPoint presentations, digital media advertising (including Google), and promotional print materials, including sales collateral, posters, signage and installation pieces. From concept to launch, I personally created or mentored the team that designed promotional, informational, lead generating, nurturing, educational, newsletter and sales-driven email series, as well as all corresponding landing pages. We focused on responsive: elegant designs that translate across multiple devices (desktop, tablet, mobile). Key achievements and awards: · I managed the team and personally created all print and digital templates for Lennox LIVE, Lennox's largest trade-show event of the year. This included developing the creative concepts and direction for the event microsite. · I was part of teams that won the following internal awards: "Productivity” for 2015 and the most coveted “Innovation” for 2016. Nominated for the 2015 individual contributor award, Lennox Residential Marketing's highest individual award. · I was responsible for the overhauled designs for all of Lennox's business-to-business emails templates, including the training calendar template, the news series for our e-business site, digital newsletters, and the product launch templates. · I developed the concept and managed complete creative for the Lennox PartsPlus® Holiday promotion, 2015. That promotion was the most successful they had ever had up until that time. · I acted as creative design lead, copywriting lead, and marketing assist on the LearnLennox nurture series: a weekly welcome and educational series for potential new dealer partners.



Nourison Home

• United States
• Wholesale
• 100 - 200 Employee

• Senior Graphic Designer

  • Jun 2011 - Feb 2015

  Created collateral materials and sales presentations for the nation’s largest importer of handmade rugs. Produced successful promotional materials to meet the goals of the sales force. Directed projects involving the in-house marketing team, as well as outside vendors and consultants. Collaborated with clients, including the design and marketing teams of national accounts, to create solutions based on their vision, requirements, and budget considerations. Consistently balanced multiple projects and accounts while under tight deadlines. Managed every project from inception to completion and delivery. Key Achievements and Awards:· Acted in the role of Marketing Director during times when Nourison was without a head of creative marketing. This involved developing successful marketing campaigns, presenting to the owners and the sales force, working with outside vendors, and directing and mentoring the design and photography teams. · Managed creative for key accounts; clients included Macy’s, Raymour and Flanigan, and Home Depot.· Headed and managed creative marketing and design for the Kathy Ireland Home, Calvin Klein Homeand Liz Claiborne Home brand partnerships. · Won “Best in Category” from the Printing and Imaging Association of Georgia, for the innovative design of Nourison’s Grand Textures architect folder.

• Graphic Designer

  • Jan 2006 - Jun 2011

• Junior Graphic Designer

  • Aug 2004 - Dec 2005