Experience

FiloBlu

• Italy
• Software Development
• 100 - 200 Employee

• Brand Activation Manager

  • Apr 2023 - Present



MARKETERs Club

• Italy
• Advertising Services
• 1 - 100 Employee

• Member of National Board

  • Jan 2016 - Present

  MARKETERs Club is one of the biggest association of young marketers in Europe, founded at Ca' Foscari University, Venice in 2012. Currently, it counts 800 active members and more than 2.000 alumni. The main projects developed are: MARKETERs Club (students), MARKETERs Alumni (Young professionals), MARKETERs Academy, This MARKETERs Life (web magazine).During my university studies, I was President and Events Manager of a marketing association, MARKETERs Club (+1000 members). Now I am one of the national coordinator.Main responsibilities:- Mentor of student committees (Venice and Turin)- Coordinator of national events- Designed strategies for the student association' growth through partnerships management at the national levelBrands involved: Skyscanner, Emirates, Booking, Deliveroo, The Fork, Beretta, Facebook, SlimDogs Production, Rockin' 1000, Juventus, Rolling Stones, Diesel etc Show less

• President

  • Sep 2015 - Dec 2016

  Main responsibilities:- Lead a team of 30 people- Coordination of events, HR and Communication teams- Annual Planning and Budgeting- Designing strategies for the student association' growth through partnerships managementBrands involved: Durex, Lavazza, Coca Cola, BCube, Ogilvy and Mather, Tiger, FiloBlu, Airbnb, XBOX, MTV, 20th Century Fox, Sky, Uber, etc

• Events Manager

  • Aug 2014 - Sep 2015

  Main responsibilities:- Lead a team of 15 people- Coordination of events and professional courses- Annual Planning and BudgetingBrands involved: Nike, The North Face, Go-Pro, RedBull, Nordica, Maserati, Barilla etc.

• Ordinary Member

  • May 2014 - Aug 2014

  MARKETERs Club is one of the biggest association of young marketers in Europe, founded at Ca' Foscari University, Venice in 2012. Currently, it counts 800 active members and more than 2.000 alumni. The main projects developed are: MARKETERs Club (students), MARKETERs Alumni (Young professionals), MARKETERs Academy, This MARKETERs Life (web magazine).Brands involved: Home Rock, Marketing Arena, Heineken, Fremantlemedia Italia SpA, Reyer, etc



Marketing Arena Spa

• Italy
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Jan 2022 - Apr 2023

  Main responsibilities:- Communicate our vision and mission- Translating brand elements into plans - Support the lead generation and sales strategy- Monitor product distribution and consumer reactionsSome of my favorite projects: - KRANG, an incredible cultural magazine, https://www.marketingarena.it/krangmagazine/- B2B DAY, one of the most important B2B events in Italy, https://www.b2bday.it/- OSSERVATORIO B2B https://www.b2bday.it/osservatorio-b2b/- STUDIOS https://www.marketingarena.it/studios/ Show less

• Senior Project Manager

  • Mar 2019 - Jan 2022

  Marketing Arena is a digital marketing agency, able to provide 360-degree support to companies in the development of a marketing project. Main responsibilities:- Develop the project idea- Lead the team- Manage the budget - Monitor progress and set deadlines- Ensure stakeholder satisfaction



MARKETERs Academy

• Italy
• Professional Training and Coaching
• 1 - 100 Employee

• Head of Communication, Co-Founder

  • Dec 2017 - Dec 2021

  I was responsible for the entire company’s communications, it means manage these main areas (+15 people):- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)- Newsletter (DEM content planning, client segmentation, A/B testing)- Website (relationship management with the web agency, contents management on WordPress, structure of web pages, SEO)- Graphic Design (content briefings, aligned image, creation of visual content)- Coordination of set up for the entire festival (graphics equipment, ledwalls, furniture)MARKETERs Academy aims to offer lifelong training and updating workshops and events for young talented people and marketing professionals.The courses mainly focus on digital marketing topics and soft skills development. i.e Public speaking, time management, email marketing, digital marketing, e-commerce strategy, Facebook advertising, how to master Google Analytics etc. We have already coached more than 3.000 marketers in the past three years, involving more than 50 experts. Our most important event is MARKETERs Festival, addressed to young professionals.We have just organized the 5rd edition: more than 3000 participants joined the 43 invited speakers from some of the world's leading brands.Brands involved so far: Vodafone, Google, Zalando, PwC, Diadora, OVS, Groupon, Nintendo, Il Sole24Ore, OVS, SAS, Young Digitals, We Are Social, De Longhi, L'Oréal, The Bolton Consulting Group, Bitmama, Loacker and many others. Show less

• Communication Strategist, Co-Founder

  • Dec 2016 - Dec 2017

  Main responsibilities:- Lead a team of 15 people- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)- Newsletter (DEM content planning, client segmentation, A/B testing)- Website (relationship management with the web agency, wordpress)- Graphic Design (content briefings, aligned image, creation of visual content and performance cross- management)

• Creative Strategist, Co-Founder

  • Jul 2016 - Dec 2016

  MARKETERs Academy aims to offer lifelong training and updating workshops and events for young talented people and marketing professionals. We have already coached more than 3.000 marketers in the past three years, involving more than 50 expertsMain responsibilities:- Lead a team of 5 people- Social Media (content strategy and funnels, lead generation campaigns, advertising campaigns, brand awareness)- Graphic Design (content briefings, aligned image, creation of visual content and performance cross- management) Show less



Pixartprinting - a Cimpress Company

• Italy
• Printing Services
• 400 - 500 Employee

• Event Manager

  • Feb 2017 - Mar 2019

  Pixartprinting is an online printing company and it has more than 600,000 active customers across Europe. The company is part of Cimpress (Nasdaq: CMPR), the world leader in mass customisation.I was in charge for the management of all components related to the participation at the international B2B trade shows, marketing and graphic design events; from the logistical aspects, to the off-online and online acquisitions. I managed multiple activities cross teams and departments. I always tried to better organize internal communication and tasks through GANTT, clear editorial calendars and project management tools.Main events and trade shows managed so far:- IPEX, printing trade show - Birmingham, England- Digital Design Days, graphic design event - Milan, Italy- C!Print, printing trade show - Lyon, France- FESPA, printing trade show - Berlin, Germany- OFFF, graphic design event - Barcelona, Spain- C!Print, printing trade show - Madrid, Spain- OFFF, graphic design event - Vienna, AustriaMain responsibilities:- Research and selection of the most representative events and trade shows- Activity Funnel Planning for the offline activities and acquisition activities- Activity Funnel Planning for the online activities (social media marketing calendar, blog,lead generation, DEM and push)- Management of all logistic activities- Suppliers relationship management- Budgeting and Reporting Show less

• Marketing Analyst

  • Sep 2016 - Feb 2017

  I was in charge of analyzing and collecting quantitative and qualitative data of our competitors for specific projects. I have worked for 5 months for the development of the strategy for the reseller programme comparing the printing market preferences, needs and buying habits. It has been a really useful job in order to understand which are the most important variables to better compete in the market and how to interpret them. I used tools like Majestic and Semrush to read their digital positioning, but the most important thing has been price competition and surveys. Show less

• Sponsorship Specialist

  • Apr 2016 - Sep 2016

  My main responsibility was to manage all the partnerships with the most important events and cultural associations at the European level. I managed more than 50 projects.Main responsibilities:- Selection of the most representative events- Activity Funnel Planning for the online activities (social media marketing calendar, blog, lead generation, DEM and push) - Events and cultural associations relationship management- Reporting



This MARKETERs Life

• Italy
• Advertising Services
• 1 - 100 Employee

• Contributor

  • Dec 2015 - Jan 2018



Rain Dear - International fashion Company

• Reykjavik, Islanda

• EXPERIENCE ABROAD - Assistant Marketing Manager

  • Jun 2012 - Sep 2012

  Rain Dear has more than twenty years experience in the development and production of high fashion clothing and has worked for many of the largest fashion houses in the world. Main responsibilities: - Market analysis, market research, assistance with brain storming - Branding, drafting documents, advertising and implementation of marketing campaigns - Finding new foreign or local markets and customers Rain Dear has more than twenty years experience in the development and production of high fashion clothing and has worked for many of the largest fashion houses in the world. Main responsibilities: - Market analysis, market research, assistance with brain storming - Branding, drafting documents, advertising and implementation of marketing campaigns - Finding new foreign or local markets and customers