Mir Akhgar

Co-Founder & Chief Business Officer at Evidnt.Co
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Contact Information
us****@****om
(386) 825-5501
Location
Charlotte, North Carolina, United States, US

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5.0

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Shivan Sihota

I have had the pleasure of working with Mir from the client side both at HSBC and DISH. While at HSBC Mir flawlessly led various research driven projects which helped the firm establish strategic direction in pursuing its multicultural audience. At DISH, I worked with Mir on several integrated marketing campaigns where he was a guiding force in reigniting our S. Asian brand and providing creative solutions to our many challenges - All of which helped make the needle move in a very competitive market. Mir is a well rounded individual who not only has the necessary interpersonal/project management skills to work with large Fortune 500 companies but also the drive and creativity to truly make a difference!

Colin McCarthy

I am happy to recommend Mir Akhgar in any capacity, as I have observed him to be a focused, driven student and a budding professional. Mir is considerate and thoughtful of his peers. Additionally, he approached his studies as one who is excited to learn and absorb new material. This will serve him well in his professional endeavors, where being a quick learner and adapting to a new environment are required; I am confident that Mir will rise to any challenge placed before him.

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Credentials

  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Apr, 2020
    - Nov, 2024
  • Edge Academy Certified: Marketing Foundations (RTB)
    The Trade Desk
    Apr, 2020
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    Mar, 2020
    - Nov, 2024
  • Business Transformation with Google Cloud
    Google
    Dec, 2019
    - Nov, 2024
  • Cloud Foundations
    IBM
    Dec, 2019
    - Nov, 2024
  • Garage Method for Cloud
    IBM
    Dec, 2019
    - Nov, 2024
  • Garage Method for Cloud Advocate
    IBM
    Dec, 2019
    - Nov, 2024
  • Optimization (bids + creatives)
    Google
    Dec, 2019
    - Nov, 2024
  • Programmatic
    Google
    Dec, 2019
    - Nov, 2024
  • Inbound Sales
    HubSpot
    Apr, 2017
    - Nov, 2024
  • MediaMath Programmatic Certified
    MediaMath
    Mar, 2020
    - Nov, 2024
  • Campaign Manager
    Google
    Nov, 2019
    - Nov, 2024
  • Google Ads Display
    Google
    Dec, 2019
    - Nov, 2024
  • Google Ads Video
    Google
    Dec, 2019
    - Nov, 2024
  • Search Ads
    Google
    Dec, 2019
    - Nov, 2024
  • Search Ads 360
    Google
    Dec, 2019
    - Nov, 2024
  • Display & Video 360
    Google
    Nov, 2019
    - Nov, 2024
  • Google Analytics
    Google
    Nov, 2019
    - Nov, 2024

Experience

    • United States
    • Software Development
    • 1 - 100 Employee
    • Co-Founder & Chief Business Officer
      • Dec 2019 - Present

      Evidnt integrates independent retail data with brands’ sales data, offering a holistic view of sales and media impact to optimize growth strategies. Evidnt integrates independent retail data with brands’ sales data, offering a holistic view of sales and media impact to optimize growth strategies.

  • Adtech, CPG
    • Greater New York City Area
    • Strategic Advisor
      • Apr 2018 - Dec 2019

      Creating growth strategy and overseeing execution for clients in the Adtech, CPG verticals. Addressing clients' needs, from data integration and new product/solution creation to determining product-market fit. Lead and oversee value prop creation & refinement, pitch development & materials creation, partner & industry education, and partner outreach & deal modeling. Creating growth strategy and overseeing execution for clients in the Adtech, CPG verticals. Addressing clients' needs, from data integration and new product/solution creation to determining product-market fit. Lead and oversee value prop creation & refinement, pitch development & materials creation, partner & industry education, and partner outreach & deal modeling.

    • Japan
    • Advertising Services
    • 700 & Above Employee
    • Client Growth Partner (VP, Sr Director, Director of Client Management)
      • Jan 2013 - Mar 2018

      • Led cross-functional agency team to deliver business value by promoting agency's dynamic service & technology offerings to perspective clients. • Implemented Garage Method & led squad (product, creative, media, digital, events, analytics, PR) to drive growth opportunities with existing clients. • Collaborated with CFO & COO to make agency more profitable by optimizing processes, data, automation, redundancy reduction, and P&L discipline. • Increased agency visibility by winning 19 awards (Telly, Mosaic, Campaign of the Year by AAF) and featured in industry panels & press. • Ensured agency is well-positioned to be thought leader & business partner by proactively learning clients' dynamic challenges & aspirations and delivered solutions accordingly. • Collaborated with COO to curate culture, where growth = mindset, learn & apply = approach, better outcomes = goal. • In partnership with data & tech, built data & measurement strategy. Maximized optimizations by unifying first- & third-party data & created systems to share contextual insights with key stakeholders. • Cultivated & maintained strong strategic alliances with key client partners & vendors. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Jun 2010 - Dec 2012

      • Created, implemented and reported performance of 20+ campaigns to enhance brand awareness and drive profits. • Executed advertising tactics and implemented new solutions for increased brand awareness for clients. • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability. • Devised successful digital strategies for clients to increase customer engagement. • Created, implemented and reported performance of 20+ campaigns to enhance brand awareness and drive profits. • Executed advertising tactics and implemented new solutions for increased brand awareness for clients. • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability. • Devised successful digital strategies for clients to increase customer engagement.

Education

  • Stanford University
    Stanford Business School, GSB LEAD Professional Certificate, Corporate Innovation
    2017 - 2018
  • Manhattanville College
    BA Honors, Political Science, Management & Communications
    2006 - 2010
  • General Assembly
    Digital Marketing
    2013 - 2013

Community

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