Max Thorley
National Head of Social and Influencer Marketing at GroupM Australia & New Zealand- Claim this Profile
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Bio
Carrie Deane
I was connected with Max after seeking some assistance with my charity’s online presence. We don't have the staff or the expertise, to pay for written content and I was incredibly grateful when Max offered to do the work pro bono. I briefed Max on our core communication problems, explaining that our focus was getting our message to larger organisatons that would then seek to support us financially. Max was able to provide a social media strategy that included written content which captured the voice of the organisation perfectly. The combination of social media and other web content that Max has provided, on now several occasions, has really benefited our profile. We are seeing more social media hits on the updates that Max has written and an overal stronger brand awareness. I would strongly recommend this young writer. I have been particularly impressed with his maturity and understanding of the online space and his compassion for the social sector.
Carrie Deane
I was connected with Max after seeking some assistance with my charity’s online presence. We don't have the staff or the expertise, to pay for written content and I was incredibly grateful when Max offered to do the work pro bono. I briefed Max on our core communication problems, explaining that our focus was getting our message to larger organisatons that would then seek to support us financially. Max was able to provide a social media strategy that included written content which captured the voice of the organisation perfectly. The combination of social media and other web content that Max has provided, on now several occasions, has really benefited our profile. We are seeing more social media hits on the updates that Max has written and an overal stronger brand awareness. I would strongly recommend this young writer. I have been particularly impressed with his maturity and understanding of the online space and his compassion for the social sector.
Carrie Deane
I was connected with Max after seeking some assistance with my charity’s online presence. We don't have the staff or the expertise, to pay for written content and I was incredibly grateful when Max offered to do the work pro bono. I briefed Max on our core communication problems, explaining that our focus was getting our message to larger organisatons that would then seek to support us financially. Max was able to provide a social media strategy that included written content which captured the voice of the organisation perfectly. The combination of social media and other web content that Max has provided, on now several occasions, has really benefited our profile. We are seeing more social media hits on the updates that Max has written and an overal stronger brand awareness. I would strongly recommend this young writer. I have been particularly impressed with his maturity and understanding of the online space and his compassion for the social sector.
Carrie Deane
I was connected with Max after seeking some assistance with my charity’s online presence. We don't have the staff or the expertise, to pay for written content and I was incredibly grateful when Max offered to do the work pro bono. I briefed Max on our core communication problems, explaining that our focus was getting our message to larger organisatons that would then seek to support us financially. Max was able to provide a social media strategy that included written content which captured the voice of the organisation perfectly. The combination of social media and other web content that Max has provided, on now several occasions, has really benefited our profile. We are seeing more social media hits on the updates that Max has written and an overal stronger brand awareness. I would strongly recommend this young writer. I have been particularly impressed with his maturity and understanding of the online space and his compassion for the social sector.
Experience
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GroupM Australia & New Zealand
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Australia
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Advertising Services
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1 - 100 Employee
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National Head of Social and Influencer Marketing
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Apr 2023 - Present
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National Head of Social
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Dec 2021 - Apr 2023
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Freelancer
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Jun 2012 - Dec 2021
A calming influence for hire. I help agencies fill gaps with social, content, creative strategy, and account management. Major clients I've worked on include: IG Markets Colgate-Palmolive Woolworths Volkswagen Ampol ANZ Tourism Fiji + many more A calming influence for hire. I help agencies fill gaps with social, content, creative strategy, and account management. Major clients I've worked on include: IG Markets Colgate-Palmolive Woolworths Volkswagen Ampol ANZ Tourism Fiji + many more
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THORZ
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Australia
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Marketing and Advertising
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Founder
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Jan 2021 - Oct 2021
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eGEN esports
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Australia
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Computer Games
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1 - 100 Employee
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Co-Founder
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Jan 2018 - Jan 2020
Cofounded eGEN esports. Lead creative, strategy and research outputs across Australia & Asia. Cofounded eGEN esports. Lead creative, strategy and research outputs across Australia & Asia.
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Present Company
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Australia
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Advertising Services
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1 - 100 Employee
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Social Creative & Strategy
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Nov 2014 - Dec 2019
Making your social newsfeeds a little more interesting. Making your social newsfeeds a little more interesting.
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Break You Up
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Sydney
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Founder
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Mar 2015 - Dec 2016
A service that offers to handle life's awkward moments for consumers. Whether it's a breakup, a resignation letter or just a complaint to a business. We provide personalised content to cater for any need. This was a side project of mine that received significant attention, including an appearance on live national television, on the Today Show. A service that offers to handle life's awkward moments for consumers. Whether it's a breakup, a resignation letter or just a complaint to a business. We provide personalised content to cater for any need. This was a side project of mine that received significant attention, including an appearance on live national television, on the Today Show.
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Year13
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Australia
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Technology, Information and Media
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1 - 100 Employee
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Content creation
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Jun 2013 - Nov 2016
- Content creation that reflects the voice of the company and it's target audience - Creating content to deliver on a variety of different briefs that the company have won. - Using a range of social media avenues to promote page views and interaction - Helping to drive advertising income by writing compelling content that encourages multiple page views and dwelling times. - Content creation that reflects the voice of the company and it's target audience - Creating content to deliver on a variety of different briefs that the company have won. - Using a range of social media avenues to promote page views and interaction - Helping to drive advertising income by writing compelling content that encourages multiple page views and dwelling times.
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Citizen Media Group
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Page Editor/Copywriter
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Nov 2013 - Apr 2015
- Page editor for their NSW Waratahs blog as well as a contributing writer for other pages. - Helped a website grow from day one in an incredibly competitive and saturated market. - Created content to encourage page views, specialising in 'sticky' subjects that promote discussion. - Managing volunteer contributors and editing their articles. - Promoting the website through various social media channels. - Page editor for their NSW Waratahs blog as well as a contributing writer for other pages. - Helped a website grow from day one in an incredibly competitive and saturated market. - Created content to encourage page views, specialising in 'sticky' subjects that promote discussion. - Managing volunteer contributors and editing their articles. - Promoting the website through various social media channels.
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Sales and Customer Service
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Oct 2011 - Nov 2014
- Participated in extensive product knowledge training to become industry standard - Worked with a focus on providing 'world-class' customer service - Confirming and packaging online sales - Stocking and re-stocking shop floor - Cash Handling and Register operations - Participated in extensive product knowledge training to become industry standard - Worked with a focus on providing 'world-class' customer service - Confirming and packaging online sales - Stocking and re-stocking shop floor - Cash Handling and Register operations
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Hospitality, Customer Service
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2010 - Sep 2011
Undertook both bar and dining service with a strong focus on providing industry standard customer service and product knowledge. Undertook both bar and dining service with a strong focus on providing industry standard customer service and product knowledge.
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Education
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2014 - 2014
ADMA Creative School
Advertising/Copywriting -
2010 - 2011
The Australian National University
Bachelor of Finance/ Bachelor of Economics, Partially Completed -
2002 - 2009
SHORE School
HSC
Community
