E. Santiago Zamudio P.

Digital Marketing Coordinator at INGWE Canada
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • German Elementary proficiency
Skills

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Santiago es una persona totalmente comprometida y dispuesta a salir de su zona de comfort. Como miembro del equipo siempre está dispuesto a colaborar con todos y aprender nuevas cosas. Sus conocimientos en planeación de medios y manejo de campañas digitales nos han permitido sobrepasar las metas.

Luis Tauta

Santiago es un gran trabajador, pero sobre todo persona sorprendente. No se conforma con lo que debe hacer, porque siempre está buscando superarse, crecer y aportar significativamente en lo todo que hace. Su conocimiento en medios ATL y digital lo hacen alguien integral en el medio.

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Credentials

  • Business Administration Specialist
    Trailhead by Salesforce
    Dec, 2021
    - Nov, 2024
  • IELTS Academic: CEFR Level C1
    IELTS Official
    Dec, 2020
    - Nov, 2024
  • Deutsch A1
    Sprach Institut – ICCA Instituto Cultural Colombo Alemán

Experience

  • INGWE Canada
    • Canada
    • Legal Services
    • 1 - 100 Employee
    • Digital Marketing Coordinator
      • Dec 2021 - Present

      *Currently planning the marketing strategy for 2023 according to previous KPIs and objectives reached in 2022 *Planned content calendars based on business, SEO, and analytics inputs *Coordinated the design/video team in order to deliver the best outcome for the marketing strategy *Team task management through Notion *Bi-weekly reporting to management in order to align strategy and share current digital KPIs *Working closely with other stakeholders in the company in order to increase lead acquisition through digital media. *Implemented the social media (YouTube, Instagram, Facebook, LinkedIn) / blog and content strategy for the company, based on SEO and Organic Traffic inputs which helped increase by 518% digital traffic and 936% lead acquisition *Created an SEO Audit for the company’s website *Made a Benchmark having into account the biggest competitors in the immigration industry *Tracked performance of digital tactics through Google Analytics *Organized the implementation of the content strategy by creating a marketing workflow on Zoho Projects *Social media content scheduling

  • Colombiana de Comercio / Corbeta / Alkosto S.A
    • Retail
    • 700 & Above Employee
    • Digital Marketing Manager
      • Nov 2019 - Aug 2021

      www.alkosto.com - Online retailer, number 1 in the Colombian market (Appliances) *Achieved an increase of 134% in digital traffic by planning the strategy of the Owned Media channels. 2019 Vs. 2020 (Email, SMS, Push Notifications). *Reached 3% of overall conversion rate vs average of 0.7% by creating the marketing automation strategy (Cross-Selling, Up-Selling), optimization strategy, and Owned Media calendars. *Coordinated a team of people that helped implement all the different strategies on Owned Media. *CRM / Email Marketing Platform management. *Data Studio dashboard creation and Google Analytics performance tracking.

  • Experian
    • Information Services
    • 700 & Above Employee
    • Digital Acquisition Coordinator
      • Apr 2019 - Nov 2019

      *Participated in the development of new financial digital products based on the credit history of Colombia's largest data bureau.*Planned the digital acquisition marketing strategies based on budgeted revenue per channel and product funnel.*Drew of plans built through coordinating Digital Acquisition team,focused on digital platforms: Facebook ads, Google ads, Email & SMS. (Paid Search, Display ads, Social Media Ads)*Monitored and optimized tactics taking into account ROI.*Generated digital loyalty tactics for the existing database of customers.*Monitored digital indicators for corresponding iteration and optimization.*Managed the advertising budget of the business unit.*Used the Kanban method for resource coordination and task management.

    • Digital Marketing Professional
      • Sep 2017 - Mar 2019

      *Achieved an increase of 78% in eCommerce traffic and +8% compliance over FY19 revenue by planning and implementing the digital owned and paid channels strategy for midatacredito.com.*Implemented digital best practices delivered from the headquarters in the global expansion team in the UK.*Planned, managed, and optimized the CRM channels and digital platforms. (Paid Search, Display, Social Media ads, SMS, Email, Google Analytics)*Generated a/b testing in the different channels for customer acquisition.*Coordinated the social media strategy for digital products.*Coordinated the activities of the advertising and media agency of the company

  • PHD
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Media Executive
      • Apr 2016 - Sep 2017

      *Planned the media strategy for SC Johnson account, categories Air Care (Glade) - Pest Control (Autan, Raid, Baygon) *Developed the ATL and ON media planning, based on television, radio, and digital reach requirements, among others, taking into account marketing objectives. *Analysed the competency information in favor of an adequate selection of channels for the account. *Planned the media strategy for SC Johnson account, categories Air Care (Glade) - Pest Control (Autan, Raid, Baygon) *Developed the ATL and ON media planning, based on television, radio, and digital reach requirements, among others, taking into account marketing objectives. *Analysed the competency information in favor of an adequate selection of channels for the account.

Education

  • George Brown College
    Postgraduate Certificate, Strategic Relationship Marketing
    2021 - 2022
  • Universidad del Rosario
    Postgraduate Certificate, Marketing Management
    2019 - 2020
  • Universidad Central
    Bachelor of Arts, Advertising
    2011 - 2015

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