Manager - Planning & Client Service

• 2022 - Present

• Developing and managing marketing plans and budgets for the brands. • Conduct Consumer Insight survey to identify opportunities for growth and to stay informed about industry trends. • Managing the day-to-day activities of the brand, including advertising, promotions, and public relations. • TVC/ OVC supervision with the support of production houses. • Coordinating internal teams of creative designs, copy and overall visual of the contents according to client’s requirements. • Digital content planning along with media plan for brand’s social media presence and reputation. • Identifying and developing partnerships and sponsorships to promote the brand. • Analyzing the market trend to evaluate the effectiveness of the Marketing Campaign. • Conducting BTL activities ( Events, Activation, PR) for brands in the sector of FMCG, Building solutions, etc. • Identifying and developing partnerships and sponsorships to promote the brand. • Communicating with Key stakeholders including customers, partners and employees to understand brand better. Show less

Manager - Planning and Digital

• Sep 2020 - Jan 2022

Develop strategy and prepare a plan for brand marketing activities and campaigns. Design campaign considering high conversation through digital platforms Making an entire marketing plan for various media by ensuring return on investment. Monitoring team activities for execution of the plan and preparing a report after proper evaluation. Acquire new business to increase revenue by pitching to prospects. Setting up the team and individual team members' goals considering the overall activities of the clients. Planning for internal business growth and maintaining the timeline. Support other businesses of same mother concern for preparing growth and campaign wise plan. Show less

Assistant Manager – Brand Service & Communication

• Aug 2019 - Apr 2020

Senior Executive – Brand Service & Communication

• Aug 2018 - Jul 2019

- Develop strategy and prepare a plan for brand marketing activities and campaigns. - Design campaign considering high conversation through digital platforms. - Making an entire marketing plan for various media by ensuring return on investment. - Preparing marketing communication materials for ground activities. - Designing digital media content (static images, CG ) according to the yearly calendar shared by the client. - Design and development of marketing collaterals (brochure, flyers, banners) for trade marketing. - Conceptualization of UI UX for mobile applications and websites. - Product photography and design accordingly for utilization in the website and other e-commerce platform. Show less

Marketing Executive

• Jul 2016 - Jul 2018

. User Research, preparing usage flow and working with software development team to update, . Infographic development and mapping presentation to clients. . Planning, execution, monitoring, evaluating plans for ATL and Digital Media. . Contacting potential clients to arrange meetings and expanding client base. . Pitching to Prospects to find new opportunities. . Coordinating and conveying client concerns with the software development team. . Developing ideas, strategies of promotional activities in communication channels. . Managing CMS and using a customer relationship management (CRM) system. . Staying up to date with relevant technologies and managing campaigns on social media. . Develop quotes, proposals for clients and drafting, reviewing contracts prepare tender, EOI. . Managing agencies and 3rd party vendors. Show less

Brand Executive Trainee

• Sep 2013 - Dec 2013