Jennifer Nodjak

Marketing and Communications Manager at The National Veterans Memorial and Museum
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Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Rufina Suleyman

Jennifer and I first crossed paths at the National Veterans Memorial and Museum. My first impression of her when I met her was that she is extremely knowledgeable in marketing and a great leader. She has personally mentored and helped me grow professionally and personally. Jennifer would be a great asset to any organization; not only because of her professional knowledge, but her soft skills as well. She is a delight to be around. Jennifer is one of the BEST managers I have had!

LinkedIn User

Working with Jennifer has been one of the best experiences in my professional career. She is a great teacher, leader, and motivator who is always willing to provide guidance and advice. Her attention to detail and work ethic has always inspired me to go above and beyond in my jobs. Not only that, she is someone who has a knack for digital marketing in terms of her creativity and direct knowledge of the programs she has to use. In short: Jennifer has been an amazing co-worker, boss, and friend!

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Credentials

  • Columbus Impact Academy, Fall Class of 2020
    Columbus Young Professionals (CYP) Club
    Dec, 2020
    - Nov, 2024
  • Hootsuite Certified Professional
    Hootsuite Media Inc.
    Jul, 2015
    - Nov, 2024
  • HubSpot Inbound Certified
    HubSpot
    Jan, 2017
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2015
    - Nov, 2024

Experience

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Marketing and Communications Manager
      • Jul 2021 - Present

      Formulate and shapes marketing strategy that promote the museum’s mission and increases brand awareness on a national and international level. Work with key stakeholders and Senior Leadership to implement strategy in support of organizational goals.Lead an integrated department to identify and develop compelling and successful storytelling for internal and external audiences. Utilizes metrics and reporting to guide strategy. Manages organization websites, ensuring up-to-date information and ensuring brand standards across all content. Oversees the implementation of paid advertising campaigns. Builds lasting relationships with key stakeholders and serves as the contact for third-party partners. Manage earned and paid media opportunities for the museum, including relationships with key community members and sponsors. Work cross-departmentally to produce print and digital collateral materials that support sales efforts, membership strategy, donor outreach and engagement, and community support.

    • Independent Contractor
      • Jan 2014 - Present

      I assist businesses, non-profit organizations, and individuals with strategic marketing projects. I consult with organizations on digital storytelling and outreach, implementing campaigns to reach targeted audiences. Overall, I work to create stronger digital footprints for organizations. I assist businesses, non-profit organizations, and individuals with strategic marketing projects. I consult with organizations on digital storytelling and outreach, implementing campaigns to reach targeted audiences. Overall, I work to create stronger digital footprints for organizations.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2017 - Jul 2021

      Digital Marketing Manager for CAPA and its affiliates, including the Columbus Symphony, CATCO, CATCO is Kids, Lincoln Theatre, Drexel Theatre, Broadway in Columbus, CBUSArts, McCoy Center for the Arts, CAPA Marquee Awards, Festival Latino, and the Cinema Columbus Film Festival.Promoted to Digital Marketing Manager to play a key role in developing a digital strategy for CAPA and its partners. Managed brand reputation and positioning; directed digital marketing efforts for CAPA and its 8 brands and organizations.Played a key leadership role in the design and implementation of a new brand, including planning for city-wide 50th anniversary organizational events. Managed email marketing efforts for CAPA and its affiliates, including design and content curation. Email marketing lists reach over 200,000 patrons and businesses. Built and redesigned ten organization websites; managed and updated nine organizational websites daily.Collaborated with external performing arts organizations and production companies to meet shared goals including ticket sales, social media strategy, and production deadlines.Increased CAPA’s social following by 42% in six months’ time; increased following on Opera Columbus social channels by 161% in six months’ time.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Interim Director of Marketing
      • Jul 2018 - May 2019

      Directed an organizational rebrand; built a new website platform to further meet the new brand vision and goals. Implemented new digital and print marketing strategies and goals; organization saw the highest ticket sales in more than six years, including three sold-out performances of a World Premiere event. Increased Opera Columbus Instagram following by 98.9% in one year's time; increased Facebook impressions by 263% in one year's time. Directed an organizational rebrand; built a new website platform to further meet the new brand vision and goals. Implemented new digital and print marketing strategies and goals; organization saw the highest ticket sales in more than six years, including three sold-out performances of a World Premiere event. Increased Opera Columbus Instagram following by 98.9% in one year's time; increased Facebook impressions by 263% in one year's time.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Sr. Digital Content Specialist
      • Nov 2015 - May 2017

      Played a leadership role in developing the voice of the organization, both online and through partner relationships.Wrote and developed digital and written storytelling of United Way clients that raised awareness of the company’s programs and partnerships among donors, corporate and community partners, and city leaders. Responsible for a 150% increase in Facebook impressions in six months’ time; increased Instagram following by 201% in one year’s time.Created digital content and design for company websites in accordance with brand strategy to deliver clear information that promotes trust and support in the United Way brand and reputation; Utilized Google Analytics to maximize all digital traffic and engagement and analyze current trends.

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Social Media and Special Events Coordinator
      • Jun 2015 - Oct 2015

      Created digital communications pieces, including advertising and email marketing; designed promotional materials for campaigns seen in multiple counties. Regularly monitored ad placements and identified promotional opportunities.Updated social media platforms daily including Facebook, Twitter, and Instagram in order to achieve a strong, visible presence for the organization. Monitored online public relations and responses between the community, students, and the College.Attracted over 160 new followers on Facebook and Twitter in three weeks’ time; increased engagement on Facebook by over 15% in four weeks.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Communications Coordinator - Student Program Assistant
      • Apr 2012 - Apr 2015

      Developed storytelling initiatives of participants in the LIFE Sports’ programs, working in collaboration with other departments to distribute compelling materials to donors, news stations and more.Attracted 150 new followers monthly on each social media platform by implementing digital strategy to promote the Institute’s brand, doubling the exposure to the program in under six months.Collaborated to revise and redesign the CAYCI and LIFE Sports’ websites; developed and designed all website content. Created an online presence for all program communication.

    • Student Program Assistant
      • Mar 2011 - Apr 2012

      Created an inaugural quarterly newsletter for the Continuing Education Office which was distributed to over 2,000 area social workers to announce training opportunities and generate brand awareness. Updated the website to announce trainings; developed registration modules and enroll registrants.

Education

  • The Ohio State University
    Bachelor's degree, Communication, General
    2010 - 2015

Community

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