Experience

NRL Mortgage

• United States
• Financial Services
• 200 - 300 Employee

• NRL Builder Division Leader

  • Nov 2020 - Present

  Hired to utilize my experience and contacts in the homebuilding and real estate industry to sell, originate, and close home loans. Branch Manager moved entire branch from Cardinal Financial to NRL Mortgage including all employees and maintained the same physical address.



Remodeling and Flooring

• Business Owner

  • Feb 2018 - Nov 2020

  Phoenix metropolitan area, Arizona, United States



Green Street Communities, Inc

• United States
• Construction
• 1 - 100 Employee

• Vice President Sales Marketing

  • Feb 2015 - Aug 2018

  Phoenix metropolitan area, Arizona, United States Hired to manage the home building operations for a growing custom and semi-custom infill home builder in the greater Phoenix market. Responsible for the management of the Land Acquisition, Sales and Marketing personnel as well as the Construction and Finance management team. Created and implemented primary corporate business objectives for 2015. Recommended and implemented new home building operations software "Marks System". Streamlined operational efficiency by implementing… Show more Hired to manage the home building operations for a growing custom and semi-custom infill home builder in the greater Phoenix market. Responsible for the management of the Land Acquisition, Sales and Marketing personnel as well as the Construction and Finance management team. Created and implemented primary corporate business objectives for 2015. Recommended and implemented new home building operations software "Marks System". Streamlined operational efficiency by implementing standardized home plans and options pricing to limit SGA costs and increase profitability. Designed and implemented new corporate strategy to increase our custom build market capture without requiring additional investment capital. Implemented sales process to increase construction loan sales thereby allowing investment capital to be used to be utilized to increase revenue in multifamily arm of company. Wrote and implemented new sales compensation program and employment contact. Wrote and implemented 3 new sales contract for each of the different sales transactions and all accompanying addenda. Implemented strategic corporate brand redevelopment. Branding Strategy included: introduction of new logo, collateral material, signage, point of sale displays, website design, print media, and event marketing. Completed agency review and signed new agency and PR firm. Show less



Rosewood Homes, LLC

• United States
• Real Estate
• 1 - 100 Employee

• VP Sales and Marketing

  • Feb 2014 - Feb 2015

  Phoenix metropolitan area, Arizona, United States Hired to assist with the expansion of an award winning move-up and luxury private home builder in the greater Phoenix market. Builder projected to triple in size within an 18 month period from my date of hire. Responsible for building the sales and marketing departments during this expansion period. Maintained competitive market analysis studies and advised on base pricing, incentives and lot releases. Responsible for the sales and marketing process of new homes to prospective customers.… Show more Hired to assist with the expansion of an award winning move-up and luxury private home builder in the greater Phoenix market. Builder projected to triple in size within an 18 month period from my date of hire. Responsible for building the sales and marketing departments during this expansion period. Maintained competitive market analysis studies and advised on base pricing, incentives and lot releases. Responsible for the sales and marketing process of new homes to prospective customers. • Opened New Luxury home subdivision in North Scottsdale Market with an average sales price of over 1.2 million. • Created Guerrilla marketing campaigns to increase prospective buyer traffic. • Aggressively marketed to the Realtor community to create subdivision and product awareness. • Trained and mentored new sales agents on the new home sales process utilizing BOLT and Touchpoint selling techniques and the use of Marks Computer Systems. • Sales Agents received 100%; all 10 scores via the Eliant ratings, at new Scottsdale luxury subdivision. Show less



Sivage Homes

• United States
• Real Estate
• 1 - 100 Employee

• Texas Division President

  • Jan 2012 - Feb 2014

  San Antonio, Texas Metropolitan Area Hired to turn around struggling home builder in the San Antonio market that had been consistently losing significant amounts annually. Recruited and hired every position in the Texas Division top to bottom. Created and implemented division business plan for 2012-2014 resulting in significant cost reductions and increased revenues despite a large reduction in active communities. • Sold out 7 of 10 communities, significantly reducing all associated overhead and interest carry… Show more Hired to turn around struggling home builder in the San Antonio market that had been consistently losing significant amounts annually. Recruited and hired every position in the Texas Division top to bottom. Created and implemented division business plan for 2012-2014 resulting in significant cost reductions and increased revenues despite a large reduction in active communities. • Sold out 7 of 10 communities, significantly reducing all associated overhead and interest carry. • Increased sales by 100% in first year despite a substantial decrease in community count. • Significantly reduced operating expenses, lowering number of break-even Units by 30% • Raised Revenue by over 2.1MM Year over Year 2011 vs. 2012 despite a significant reduction in new home communities. • Reduced Annual SGA by 4.1% Year over Year 2011 vs. 2012 while significantly increasing Sales, Starts and Closings. • Rehired entire staff for division including a brand new VP of Construction, Purchasing Manager, Warranty Manager, Marketing Manager, Sales Manager and Sales Team. Show less



Mercedes Homes

• United States
• Construction
• 100 - 200 Employee

• Division President - San Antonio

  • Mar 2010 - Mar 2012

  Austin & San Antonio Texas Promoted from VP of Sales and Marketing of Central Texas to San Antonio Division President in 8 months. As VP of Sales and Marketing, I managed all sales and marketing efforts including the sales teams, in both the Austin and San Antonio Markets. Managed all Sales and Marketing efforts in both the Austin and San Antonio markets simultaneously increasing sales by over 61% in the first year during a declining market. As Division President, I was charged with rapidly rebuilding the San… Show more Promoted from VP of Sales and Marketing of Central Texas to San Antonio Division President in 8 months. As VP of Sales and Marketing, I managed all sales and marketing efforts including the sales teams, in both the Austin and San Antonio Markets. Managed all Sales and Marketing efforts in both the Austin and San Antonio markets simultaneously increasing sales by over 61% in the first year during a declining market. As Division President, I was charged with rapidly rebuilding the San Antonio Division that consisted of 2 close-out, 1 active, and 2 new communities. Created and implemented division business plan for 2011. Produced Feasibility/Proforma Studies and negotiated all land transactions for the procurement of 5 new land positions; each producing sales for the calendar year 2011. Recruited, hired and managed a completely new Sales team, Builder staff, and Administration personnel. • Procured 5 new land positions and doubled the Active community count in the greater San Antonio Market within 12 months in a declining market. • Increased Sales by 61% Year over Year 2010 vs. 2011 • Raised Revenue by 34% Year over Year 2010 vs. 2011 • Maintained an average SGA of 5.63% while increasing Sales, Starts and Closings. • Planned, built and opened 5 new models in 18 months in the San Antonio Market. Show less



Lennar

• United States
• Real Estate
• 700 & Above Employee

• Sales Associate

  • Mar 2009 - Mar 2010

  Austin, Texas Metropolitan Area Moved family to Austin, Texas and took a job selling new homes in order to establish myself in a new market. Assigned to a struggling subdivision that had been consistently failing to meet its numbers. Responsible for the sales and marketing of all new homes to prospective customers. Qualified customers and worked with Loan Officers, Construction, Closing Coordinator, Title Company, Inspectors and Appraisers to ensure smooth transaction contract through closing. • Increased net… Show more Moved family to Austin, Texas and took a job selling new homes in order to establish myself in a new market. Assigned to a struggling subdivision that had been consistently failing to meet its numbers. Responsible for the sales and marketing of all new homes to prospective customers. Qualified customers and worked with Loan Officers, Construction, Closing Coordinator, Title Company, Inspectors and Appraisers to ensure smooth transaction contract through closing. • Increased net monthly sales at my subdivision by 250% outselling the competition by an average of 3 to 1. • Created Guerrilla marketing campaign to increase prospective buyer traffic. • Aggressively marketed to the Realtor community to create subdivision and product awareness. • Sold prospective customers using Consultative and Spin selling techniques. Show less



Biltmore Homes

• V.P. Sales & Marketing

  • Jan 2006 - Nov 2008

  Phoenix metropolitan area, Arizona, United States



Randall Martin Home

• V.P. Sales & Marketing

  • May 2005 - Jan 2006

  Phoenix metropolitan area, Arizona, United States Managed entire Sales and Marketing department office staff and 14 sales agents. Served as Designated Broker and managed all transactions and closings. Wrote contract package including addenda, disclosures and disclaimers. Created Sales Policy & Procedure Manual including all sales and marketing department forms. Produced feasibility studies for potential land purchases. maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives… Show more Managed entire Sales and Marketing department office staff and 14 sales agents. Served as Designated Broker and managed all transactions and closings. Wrote contract package including addenda, disclosures and disclaimers. Created Sales Policy & Procedure Manual including all sales and marketing department forms. Produced feasibility studies for potential land purchases. maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented custom CRM program and reporting systems for buyer psychographic and demographic profiles, ROI, sales pipeline analysis, prospect ranking reports, sales productivity tracking and numerous other analysis capabilities. Implemented branding campaign including: logo design, colors, collateral material, signage, sales office design, point of sale displays, website design, print and outdoor media, and onsite event marketing. Show less



Standard Pacific Homes (now CalAtlantic Homes- Please see updates below)

• Construction
• 400 - 500 Employee

• V.P. Sales & Marketing

  • May 2004 - May 2005

  Phoenix metropolitan area, Arizona, United States Professionally recruited to Oversee and Manage all Sales and Marketing efforts and department office staff of 42 and over 20 active subdivisions. Served as Designated Broker and managed all transactions. Produced feasibility studies for potential land purchases. maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented new branding campaign including: logo design, colors, collateral… Show more Professionally recruited to Oversee and Manage all Sales and Marketing efforts and department office staff of 42 and over 20 active subdivisions. Served as Designated Broker and managed all transactions. Produced feasibility studies for potential land purchases. maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented new branding campaign including: logo design, colors, collateral material, signage, sales office design, point of sale displays, print and outdoor media, and onsite event marketing. Set Co. Sales records for 10 0f 12 months, Increased subdivision Gross margins by over 30%, Raised Sales Deparment customer service scores in first year from 79%-92%. Oversaw national Pilot program within the Phoenix division for corporate CRM implementation. Show less



T.W. Lewis Company and T.W. Lewis Foundation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• V.P. Sales & Marketing

  • Jan 2002 - May 2004

  Phoenix metropolitan area, Arizona, United States Professionally Recruited to retool troubled sales and marketing departments. Managed Sales and Marketing department office staff of 22 including sales agents. Served as Designated Broker and managed all transactions and closings. Designed & maintained competitive market analysis studies for all markets. Set option pricing, base pricing, incentives and lot releases. Implemented custom CRM program and reporting systems for buyer psychographic and demographic profiles, ROI, sales pipeline… Show more Professionally Recruited to retool troubled sales and marketing departments. Managed Sales and Marketing department office staff of 22 including sales agents. Served as Designated Broker and managed all transactions and closings. Designed & maintained competitive market analysis studies for all markets. Set option pricing, base pricing, incentives and lot releases. Implemented custom CRM program and reporting systems for buyer psychographic and demographic profiles, ROI, sales pipeline analysis, prospect ranking reports, sales productivity tracking and numerous other analysis capabilities. Implemented new branding campaign including: Corp. colors, collateral material, signage, sales office design, point of sale displays, website re-design, print and outdoor media, and onsite event marketing. Raised Customer service scores from 78% to 97%. Reduced Salesperson turnover by 267%. Reduced sales cycle time by 23%. Sold 141% of sales projections in 2002 and 160% sales projection in 2003. Show less



Hacienda Builders

• V.P. Sales and marketing

  • May 2000 - Jan 2002

  Phoenix metropolitan area, Arizona, United States Charged with taking the companies sales and marketing efforts to the next level. Served as Designated Broker and managed all transactions and closings. Re-wrote contract package and Sales Policy & Procedure Manual. Created & maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented branding campaign including: logo design, corporate colors, collateral material, signage, sales office… Show more Charged with taking the companies sales and marketing efforts to the next level. Served as Designated Broker and managed all transactions and closings. Re-wrote contract package and Sales Policy & Procedure Manual. Created & maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented branding campaign including: logo design, corporate colors, collateral material, signage, sales office design, point of sale displays, website design, print and outdoor media, and onsite event marketing. Increased closings over 100% in 2000 to 326 closing and by an additional 61% for 525 closings in 2001. Managed all pricing for a 40% increase in profitability by 3rd quarter 2001 year over year. Restructured Sales comp pkg. to maximise sales performance and retention. Decreased sales employee turnover from nearly 50% annually to under 7%. Show less



Diamond Key Homes

• Sales Manger

  • Jan 1999 - May 2000

  Phoenix metropolitan area, Arizona, United States Promoted from sales associate to assist struggling Sales and Marketing Departments. Re-wrote contract package and Sales Policy & Procedure Manual. Created & maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented branding campaign including: logo design, corporate colors, collateral material, signage, sales office design, point of sale displays, print and outdoor media, and onsite… Show more Promoted from sales associate to assist struggling Sales and Marketing Departments. Re-wrote contract package and Sales Policy & Procedure Manual. Created & maintained competitive market analysis studies for all markets. Set & maintained option pricing, base pricing, incentives, lot releases and/or takedowns. Implemented branding campaign including: logo design, corporate colors, collateral material, signage, sales office design, point of sale displays, print and outdoor media, and onsite event marketing. Hired and Managed Sales associates producing a record sales year increasing both sales and gross profits by 25%. Completed feasability study and assisted in the design of new series of homes for sale in El Mirage Arizona. Launched pre-sales marketing campaign and sold 117 homes in the first 46 days. Aquisition by public company forced builder to close in Phoenix market. Show less