Experience

Black Music Action Coalition

• United States
• Entertainment Providers
• 1 - 100 Employee

• Brand Partnerships & Business Development Consultant

  • Nov 2023 - Present

  BMAC is a dedicated advocacy group working to promote fairness and equality in the music industry. The mission is to support and represent Black artists, songwriters, producers, managers, agents, executives, lawyers, and other industry professionals, striving to create a more inclusive and equitable environment for all.



GONZO HQ

• Media Production

• Founder

  • Sep 2023 - Present

  GONZO HQ is a media company that examines the business of culture. We are hyper-focused on the evolving intersection of culture, business, and technology



Polywork

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Entertainment & Culture Marketing

  • Aug 2021 - Sep 2023

  * Successfully led prominent entertainment partnerships, including sponsorship of the Black Music Action Coalition’s Inaugural Gala, NBA All-Star 2023 tech panel, and Sundance 2023 dinner party * Developed and executed a comprehensive influencer GTM campaign and product education program, resulting in successful onboarding of over 500 influencers across various creative industries. * Provided strategic counsel to Polywork's CEO, shaping their go-to-market strategy from pre-seed to… Show more * Successfully led prominent entertainment partnerships, including sponsorship of the Black Music Action Coalition’s Inaugural Gala, NBA All-Star 2023 tech panel, and Sundance 2023 dinner party * Developed and executed a comprehensive influencer GTM campaign and product education program, resulting in successful onboarding of over 500 influencers across various creative industries. * Provided strategic counsel to Polywork's CEO, shaping their go-to-market strategy from pre-seed to Series B funding. Resulted in 45,000 sign-ups during the app's beta launch. *Led the coordination efforts of a large-scale influencer program, effectively managing the logistics from onboarding to vendor payment, resulting in a successful campaign execution. *Created and implemented a product education program for influencers, equipping them with the necessary knowledge and skills to take advantage of the Polywork app *Created and improved systems to communicate and track data utilizing software such as Air Table, Google Workspace, etc. *Analyzed campaign performance metrics, conducted post-campaign evaluations, and provided actionable insights for continuous improvement and optimization. Show less



Awful Records

• United States
• Entertainment
• 1 - 100 Employee

• President

  • Jan 2014 - Jan 2021

  Atlanta, Georgia, United States *Oversaw all operational aspects of a record label, including management of cross-functional teams, including A&R, marketing, finance, and operations, to align efforts and achieve business objectives *Led our independent label to a global joint-venture partnership with RCA/Sony Music. *Managed relationships with C-suite executives at Sony, fostering strong and collaborative partnerships at the highest level of the organization. *Liaise with Sony’s global marketing teams to coordinate… Show more *Oversaw all operational aspects of a record label, including management of cross-functional teams, including A&R, marketing, finance, and operations, to align efforts and achieve business objectives *Led our independent label to a global joint-venture partnership with RCA/Sony Music. *Managed relationships with C-suite executives at Sony, fostering strong and collaborative partnerships at the highest level of the organization. *Liaise with Sony’s global marketing teams to coordinate marketing campaigns for artist releases *Coordinate and manage artist contracts, licensing agreements, and royalty payments to ensure compliance and financial accuracy. *Monitor and analyze market trends, competition, and industry developments to inform strategy. Show less



AMCO

• United States
• Entertainment

• Founder

  • Jan 2014 - Jan 2021

  Atlanta Metropolitan Area *Oversaw all operational aspects of a record label, including management of cross-functional teams, including A&R, marketing, finance, and operations, to align efforts and achieve business objectives *Led our independent label to a global joint-venture partnership with RCA/Sony Music. *Managed relationships with C-suite executives at Sony, fostering strong and collaborative partnerships at the highest level of the organization. *Liaise with Sony’s global marketing teams to coordinate… Show more *Oversaw all operational aspects of a record label, including management of cross-functional teams, including A&R, marketing, finance, and operations, to align efforts and achieve business objectives *Led our independent label to a global joint-venture partnership with RCA/Sony Music. *Managed relationships with C-suite executives at Sony, fostering strong and collaborative partnerships at the highest level of the organization. *Liaise with Sony’s global marketing teams to coordinate marketing campaigns for artist releases *Coordinate and manage artist contracts, licensing agreements, and royalty payments to ensure compliance and financial accuracy. *Monitor and analyze market trends, competition, and industry developments to inform strategy. Show less



Cartoon Network

• United States
• Entertainment Providers
• 100 - 200 Employee

• Digital Marketing Manager

  • Dec 2012 - Jan 2014

  *Tasked with creating original marketing content and copy for multiple shows for Cartoon Network (Adventure Time, Regular Show, Teen Titans GO, and Steven Universe.) *Worked closely with the brand managers to increase community engagements, drive sales to the Cartoon Network store, and contribute to the rollout of smaller campaigns *Helped launch Cartoon Network's official Instagram account