Digital Marketing Account Manager

• Oct 2021 - Present

Social Media & Content Intern

• Oct 2019 - Mar 2020

• Oversaw the content strategy for website, social media, and newsletters, including writing and editing content and working with guest contributors.• Maintained the organizational framework of WOI’s website and coordinated with cross-functional teams to ensure web content aligned with social media platforms, email marketing, and digital advertising.• Coordinated various event communication campaigns, both in-person and virtual, for the 2019 RBC Canadian Women Entrepreneur Awards. • Oversaw the content strategy for website, social media, and newsletters, including writing and editing content and working with guest contributors.• Maintained the organizational framework of WOI’s website and coordinated with cross-functional teams to ensure web content aligned with social media platforms, email marketing, and digital advertising.• Coordinated various event communication campaigns, both in-person and virtual, for the 2019 RBC Canadian Women Entrepreneur Awards.

Brand Management & Marketing Intern - Lacoste Middle East

• Jun 2019 - Jul 2019

• Assisted the Regional Marketing Manager and Brand Manager with the execution of in-store retail marketing activations and managing PR events.• Executed influencer marketing campaigns to increase brand visibility.• Developed and managed promotional collateral, resulting in an improved customer experience & increase in brand recognition.• Produced engaging visual content such as videos and images that led to an 18% boost in website visits. • Assisted the Regional Marketing Manager and Brand Manager with the execution of in-store retail marketing activations and managing PR events.• Executed influencer marketing campaigns to increase brand visibility.• Developed and managed promotional collateral, resulting in an improved customer experience & increase in brand recognition.• Produced engaging visual content such as videos and images that led to an 18% boost in website visits.

Data Analyst

• Sep 2018 - Apr 2019

• Conducted research and surveys for public health units.• Generated weekly reports based on research data analysis. • Conducted research and surveys for public health units.• Generated weekly reports based on research data analysis.

Brand Marketing Intern

• Aug 2018 - Sep 2018

• Developed and executed innovative campaigns to drive traffic across multiple channels, resulting in a 19% increase in organic engagement.• Conducted market research to support geographical expansion & product launch initiatives, helping develop new business opportunities & pricing strategies.• Researched and compiled consumer insights data to identify market trends, resulting in a 10% increase in customer engagement. • Developed and executed innovative campaigns to drive traffic across multiple channels, resulting in a 19% increase in organic engagement.• Conducted market research to support geographical expansion & product launch initiatives, helping develop new business opportunities & pricing strategies.• Researched and compiled consumer insights data to identify market trends, resulting in a 10% increase in customer engagement.