Experience

Kite & Key Media

• United States
• Media Production
• 1 - 100 Employee

• Deputy Writer

  • Jul 2023 - Present



Practical Web Designs + Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Owner

  • Mar 2021 - Present

  Quincy, Massachusetts, United States • Built, redesigned, and managed websites and marketing materials for a variety of small businesses. • Selected platforms and customizations to meet their specific needs. • Examples include finding a HIPAA-compliant scheduling platform for a psychiatrist's office and customized online ordering for restaurants • Built and managed social media campaigns with strong ROI Portfolio: https://practicalwebdesigns.com/portfolio/



Home Care Alliance of Massachusetts

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Membership, Marketing, & Technology Manager

  • Oct 2022 - Aug 2023

• Membership & Information Services Coordinator

  • Jul 2007 - Oct 2022

  Greater Boston Area • Managed membership, the website, databases, digital communications, and print publications. • Oversaw membership sales, grew dues revenue 20% by creating email and print marketing campaigns, designing interactive renewal forms, and fielding inquiries from existing and potential members on services, programs, and ROI. • Redesigned www.thinkhomecare.org, added a WordPress blog, an interactive membership directory, online store, SEO, and analytics, bringing in 125K+ views from 38K+ users… Show more • Managed membership, the website, databases, digital communications, and print publications. • Oversaw membership sales, grew dues revenue 20% by creating email and print marketing campaigns, designing interactive renewal forms, and fielding inquiries from existing and potential members on services, programs, and ROI. • Redesigned www.thinkhomecare.org, added a WordPress blog, an interactive membership directory, online store, SEO, and analytics, bringing in 125K+ views from 38K+ users per year. • Launched and managed the company’s social media presence on Facebook, Twitter, TweetDeck, and Hootsuite, generating over 3K followers on Twitter, 1.2K above any other state home care association. • Wrote, edited, and published two annual print directories used as a primary resource by 2.5K healthcare and social service professionals, generating over 1K client referrals per year. • Transitioned print newsletter to email format with analytics, reducing annual expenses by thousands of dollars, enabling instant communication, and improving feedback for staff and advertisers. Newsletters maintained open rates 135% of the industry average and click-through rates 245% of the industry average. • Managed one administrative assistant, providing training in databases, social media marketing, and eNewsletters. • Merged three databases into a unified web-based platform, reducing errors, streamlining processes, and allowing clients to access profiles from anywhere, increasing productivity and customer satisfaction. • Launched and produced an association podcast, generating hundreds of views; developed the initial format, determined recording and editing software, and coordinated with guests. • Transitioned the annual print directory to a new publisher, turning a significant expense into a revenue generator. • Created new revenue streams from an online career center and created advertisement space in the company email newsletters, generating significant annual revenue.



Ricochet.com

• Book and Periodical Publishing
• 1 - 100 Employee

• East Coast / Morning Editor

  • Jul 2014 - Sep 2016

  • Edited 15 articles per week from nationally-recognized columnists and site members for publication on the site’s public feed. • Cultivated original talent from the member base and solicited articles from specific columnists and members based on expertise, interest, and experience, contributing to significant increases in membership revenue. • Wrote 400+ original articles, one of which was picked up for syndication by a major network; produced, edited, and published two original podcast… Show more • Edited 15 articles per week from nationally-recognized columnists and site members for publication on the site’s public feed. • Cultivated original talent from the member base and solicited articles from specific columnists and members based on expertise, interest, and experience, contributing to significant increases in membership revenue. • Wrote 400+ original articles, one of which was picked up for syndication by a major network; produced, edited, and published two original podcast interviews. • Contributed to developing and expanding a network of political, news, and commentary podcasts, significantly increasing revenue from podcast advertising. • Managed a team of four volunteer moderators to ensure customer satisfaction and adherence to the site’s code of conduct, co-designed the scope of the moderators’ role, and served as the primary point of contact. • Applied SEO techniques including proper outbound links and tagging to increase the site’s footprint. Show less



Summit Educational Group

• United States
• Education Management
• 1 - 100 Employee

• SAT/SAT II/ACT/SSAT/ISEE Tutor

  • Jan 2008 - Jun 2014

  Greater Boston Area • Taught 12-week classroom programs to classes of 20+ students • Tutored and created 40+ one-on-one study programs, evaluating student needs and abilities; honed student skills while building confidence, often raising scores by 100+ points per section



Self-Employed

• Independent Web Developer

  • Nov 2011 - Feb 2013

  Quincy, MA • Overhauled the website of a local newspaper from an HTML landing page to a robust WordPress site integrated with existing social media, resulting in tens of thousands of views and unique visitors each month. • Trained editorial and advertising staff in HTML, SEO, and CMS platform.



North Lake Tahoe Bonanza

• Lead Reporter

  • Jul 2006 - Jun 2007

  Incline Village, NV • Wrote an average of nine news and investigative articles each week covering the government, police, college, court, fire, and community beats for a twice-a-week local newspaper. • Led and wrote an emergency preparation series that helped the town prepare before one of the largest wildfires on Lake Tahoe in decades, winning the paper the Community Service award. • Developed long-term relationships with key figures within local government and law enforcement.



Kabateck & Garris

• Legal Assistant

  • Aug 2003 - Apr 2005

  Greater Los Angeles Area (Later, The Law Offices of Christian J. Garris) • Wrote original mediation briefs, discovery responses, and civil complaints • Conducted multi-hour client interviews and original document research • Copy-edited partners and associates’ articles before submission for publication in legal journals • Selected an outside administrator for a $20 million class-action settlement; coordinated communications and decisions between three co-counsel offices and administrator