Experience

Self Employed

• Machinery Manufacturing
• 100 - 200 Employee

• Sustainability Consultant & Entrepreneur

  • Jan 2019 - Present

  As a consultant, I combine the management skills accrued from a twenty-year career in business development and operations, and the marketing and technology expertise from building an award-winning digital marketing agency, to help organisations tackling complex environmental challenges develop strategies, plan and execute projects, and convey vision, performance and progress with credibility, impact and transparency.Key areas of focus: research; strategy; capacity building; project management; communications.Recent projects: content creation and communications support for the Soufriere Marine Management Association and the Saint Lucia National Trust; digital content for a solar energy company; research for the InterAmerican Development Bank; a comprehensive research project to assess the nature and extent of sustainability reporting by Caribbean hotels, comprising data from >500 hotels and a dozen key stakeholders (see below).I believe strongly in social entrepreneurship: as Environmental Sustainability Chair for Rotary District 7030, I lead projects related to refrigerant removal and biofuel production across the Southern Caribbean; as Chapter Leader for UOcean Saint Lucia, a global non-profit focused on ocean conservancy, I coordinate volunteer clean-up activities, promote education and awareness, and advocate for sustainable development and policymaking; as Ambassador for the Virtual Island Summit, I represent Saint Lucia at an annual event bringing together >10,000 policymakers, entrepreneurs and NGO leaders from island nations to address issues related to sustainability.I have an MBA with a focus on sustainability communications, and am certified in sustainability reporting by the GRI, sustainable tourism by the GSTC, and stakeholder engagement by the InterAmerican Development Bank. I write regularly on sustainable development within small island developing states, and more widely on the challenges and opportunities associated with the blue economy.



Mosaic Ltd.

• Saint Lucia
• Advertising Services

• Owner / Managing Director

  • Sep 2004 - Present

  Mosaic is an award-winning, full-service digital marketing agency, based in the Caribbean since 2004, with a roster of more than 250 clients across the region, in North America, the UK, Europe, and as far afield as the UAE and Angola. We support organisations of all sizes through the development and enhancement of a sustainable digital marketing strategy that facilitates revenue growth, market share expansion, audience engagement and customer experience improvement.Key Services:* Digital Marketing Strategy* Website Development* eCommerce* Search Engine Optimisation* Online Advertising/PPC* Content Marketing* Social Media Marketing* Email MarketingWe have a breadth and depth of experience in digital marketing, but we believe that what truly sets us apart from our competitors is our customer-centric approach to business. Our customer service, communication and work ethic have resulted in long-lasting successes for ourselves and our clients, and we pride ourselves on our client satisfaction and retention rates.Notable Clients:* Caribbean Export Development Agency* Caribbean Association of Banks * InterAmerican Development Bank* Eastern Caribbean Automated Clearing House* Government of Saint Lucia (Ministry of Finance, Castries Constituency, Inland Revenue Department) * Government of Barbados (Ministry of Education, Ministry of People Empowerment & Elder Affairs) * Invest Saint Lucia * Grant Thornton * Digicel * 1st National Bank (St. Lucia) For more information please visit https://whymosaic.com or email info@whymosaic.com.



Grupo Unicomer / Unicomer Group

• Retail
• 700 & Above Employee

• Business Development Consultant

  • Jan 2017 - Nov 2021

  Having overseen the roll-out of the Courts Optical brand across the Caribbean region over a three year period, I continue to support the Business Unit in an advisory capacity, providing support in a number of critical areas: * Development of aggressive three-year growth strategy, encompassing the penetration of four new markets and the addition of more than 20 stores, realised on budget and on time * Preparation of board-level reports to justify growth strategy and secure C-level support * Introduction of new software platform, with specific oversight for data analysis, communication and reporting * Strategic direction for logistics, merchandising and digital marketing, focusing on process improvement to cut turnaround time and boost profitability, and channel management to grow sales

• Regional Business Unit Manager

  • Jan 2014 - Dec 2016

  Roll out and management of 35-door retail chain across the Caribbean, including ownership of sales, operations and merchandising strategies that yielded annual double-digit growth.Key Achievements:* Developed and executed ambitious brand launch strategy, opening 35 stores in 11 markets in 38 months* Prepared and surpassed aggressive sales budgets, with year-on-year revenue growth of 40% * Provided leadership and influence to country teams, creating and supporting a workplace culture championing customer-centricity, evidenced by a customer satisfaction score of 94% * Generated annual savings of $80k through rapid development and deployment of proprietary POS software * Created standard operating procedures for demand planning, forecasting, pricing and reporting, cutting procurement lead time by 50%

• Country Manager (Saint Lucia)

  • Apr 2012 - Mar 2014

  Day-to-day operational responsibility for a market-leading furniture, appliance and electronics (FAE) retailer, comprising seven stores, two warehouses, a service centre and a staff of 230.Key Achievements:* 13% profit growth against the backdrop of the introduction of VAT, highest customer satisfaction score and average transaction value in the region * Acquired competing business, effectively appropriating and digitising a paper-based customer database to grow market share from 79-84% * Spun-off service centre into separate business unit, with costs 6% under budget and revenue 40% over budget

• OECS Business Development Manager

  • Apr 2011 - Mar 2012

  Intrapreneurial role, driving incremental business through the introduction of non-core products and services, and formation of strategic B2B partnerships; improvement of efficiencies through comprehensive data analysis and change management.Key Achievements:* Planned and executed launch of Ready Cash microlending product in six countries, securing regulatory approval, implementing policies and procedures, and delivering 124% of first-year target* Detailed interest rate analysis to identify opportunities for improved profitability - recommendations implemented, competitive advantage maintained, profit increased 4.4%* Negotiated strategic B2B partnerships, increasing sales by 50%, expanding customer payments eligible for salary deduction, and reducing in-store register wait time by 20%