Experience

Decanter

• Beverage Manufacturing
• 1 - 100 Employee

• Contributing Writer

  • Apr 2019 - Present



Modern Luxury

• Book and Periodical Publishing
• 300 - 400 Employee

• Food & Wine Contributor

  • Jan 2012 - Present

  Food, wine and travel writer for a premier luxury lifestyle publisher in the United States, with titles in the most influential major cities. Food, wine and travel writer for a premier luxury lifestyle publisher in the United States, with titles in the most influential major cities.



Las Vegas Review-Journal

• United States
• Newspaper Publishing
• 300 - 400 Employee

• Wine Writer

  • Apr 2016 - Present



David Magazine

• Writing and Editing
• 1 - 100 Employee

• Pulse Editor - Food, Beverage, Lifestyle

  • Feb 2011 - Present



Self-Employed

• Las Vegas, Nevada Area

• Marketing & PR consultant

  • Dec 2005 - Present

  Strategic marketing consulting, new digital marketing, SEO, email marketing, business development, video marketing, public relations, social networking and brand development. Strategic marketing consulting, new digital marketing, SEO, email marketing, business development, video marketing, public relations, social networking and brand development.



The CLASS Project

• Las Vegas, Nevada, United States

• Wine Editor

  • Jan 2017 - Jul 2019

  Global coverage of wine and and interesting people behind the juice. Global coverage of wine and and interesting people behind the juice.



LUXURY Las Vegas Magazine

• United States
• Writing and Editing

• Contributing Writer, Wine

  • Jul 2015 - Apr 2019



Corner Bar Management

• United States
• Hospitality
• 1 - 100 Employee

• Contributing Food & Beverage Writer & Columnist

  • Apr 2015 - Apr 2019

  Writes engaging, informative and entertaining stories for Seven Magazine's Dining Section, with emphasis on beverage pieces. Weekly columnist of "Dish and Tell," monthly co-columnist of "TasteBUDS" Writes engaging, informative and entertaining stories for Seven Magazine's Dining Section, with emphasis on beverage pieces. Weekly columnist of "Dish and Tell," monthly co-columnist of "TasteBUDS"



XL Landscape Development

• United States
• Construction
• 1 - 100 Employee

• PR & Marketing Consultant

  • Feb 2011 - Jan 2015

  • Strategic marketing consultation services for a premiere Southern Nevada landscape design and service company. • Develops and implements campaigns to promote services to niche markets through integrated marketing strategies • Lead generation and sales strategy development• Educates employees on social media strategies• Develops, writes and designs print marketing materials, digital marketing campaigns, to help achieve sales business goals, increase sales and enhance reputation• Executes integrated marketing strategies including public relations, community outreach, online marketing, and social media to strengthen industry brand identity• Communicates closely with sales force to ensure shared vision and goals.• Event marketing development and execution• Trade article writing and marketing collateral writing and design Show less

• Director of Marketing & Public Relations

  • Jan 2010 - Feb 2011

  Initiated the development and implementation of a full-scale marketing and public relations campaign for a leading Southern Nevada landscape design/parks and playground company, centered around reaching new target markets via community involvement, online marketing and social media strategies. Writes and maintains content for website using WordPress, designs all marketing collateral material in-house, writes and distributes press releases, and cultivates relations with notable community members, media and members of the city, state and federal governmental bodies. Continually working to create distinction in the industry by developing and writing all copy for an iPhone application, due out in December. Show less



Creative Play Recreation

• United States
• Travel Arrangements
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2011 - Jan 2015

  • Strategic marketing consultation for playground development company • Develops, writes and designs marketing materials, programs, and processes to help achieve sales business goals. • Executes integrated marketing strategies including public relations, community outreach, online marketing, and social media to strengthen industry brand identity • Communicates closely with sales force to ensure shared vision and goals. • Develops innovative avenues to reach new markets • Event marketing development and execution • Inbound marketing campaign, website traffic growth, social media and blogging • Social responsibility • Trade article writing and marketing collateral writing and design Show less



diamondcake magazine

• Las Vegas, Nevada Area

• Contributing Writer

  • Mar 2012 - Dec 2013

  Diamond Cake Magazine is a high-end luxury lifestyle publication that provides insightful, forward-thinking and indispensable editorial coverage. I cover the areas of philanthropy, community, fashion, health and travel. Diamond Cake Magazine is a high-end luxury lifestyle publication that provides insightful, forward-thinking and indispensable editorial coverage. I cover the areas of philanthropy, community, fashion, health and travel.



Las Vegas Magazine

• Las Vegas, Nevada Area

• Writer & Stylist

  • Apr 2005 - Oct 2011



WATCHIT MEDIA

• Director of Digital Marketing and Business Development/Producer

  • Mar 2005 - Aug 2007

  Project managed client hotel/hospitality clients in the area of digital marketing, including developing content for large-format, exterior promotional, in-room television programming, digital signage throughout properties and concierge messages. Worked closely with clients to help promote their services and amenities, while staying true to the company's vision and brand identity. Collaborated with client marketing departments to create promotional spots and develop campaigns geared to reach guests during their stay. Assisted in writing scripts, worked with producers, directors and videographers to coordinate video shoots and acted as the main liaison between production department and client. Pitched and secured new business. Generated over $500,000 revenue for digital signage marketing media company. Segment Producer, Fashion5 Co-developed the concept of producing a fashion program that took viewers to experience world-class shopping in Las Vegas. Coordinated weekly on-location video interview and shoots with internationally renowned luxury retailers for broadcast and Internet delivery. Worked closely with the host to create fresh, engaging content for fashion-forward viewers. Show less



Canine Companions®

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Regional Development and Public Relations Associate

  • Aug 2000 - Mar 2005

  Broke the revenue-generating record for a national health-related non-profit organization's regional fundraising event through aggressive community and media relations and celebrity outreach. Managed local and regional media - Prepared and disseminated press releases and public service announcements to community, local and regional media. Created marketing collateral materials - Wrote and designed quarterly newsletters, direct mail pieces, brochures, invitations, advertisements. Created content for website. Developed, scripted and coordinated the production of a marketing video presentation. Secured corporate sponsorships - Cultivated relationships with businesses, individual supporters, and community groups and secured monetary support for various needs, including charity events donations, sponsorships, and organization programs through public speaking opportunities. Developed and executed fundraising events - Developed, planned, and organized local and regional fundraising events, including food and wine tastings, auctions, black tie galas, and city-wide events. Solicited all donations, cultivated relationships with corporate and individual sponsors, designed and wrote all marketing and event materials, worked with media to promote event and managed a team of 75 volunteers, assigning various responsibilities based on their skills. Show less



PARKINSON'S

• Community Relations Coordinator/Asst. to President

  • Jan 2003 - Apr 2004

  Developed and executed PAN's first community outreach event in N. California. Generated all electronic and print media coverage surrounding the event. Researched and wrote a national cost study survey, assisted in planning a national advocacy retreat in Washington, D.C., and leveraged grassroots opportunities to increase awareness. Developed and executed PAN's first community outreach event in N. California. Generated all electronic and print media coverage surrounding the event. Researched and wrote a national cost study survey, assisted in planning a national advocacy retreat in Washington, D.C., and leveraged grassroots opportunities to increase awareness.



THE HEALDSBURG TRIBUNE

• Assistant Production Manager

  • Jun 1995 - Sep 1996

  Designed two weekly newspapers, display ads, coupon books and seasonal gift guides. Designed two weekly newspapers, display ads, coupon books and seasonal gift guides.



R&CPMK

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• Executive Assistant/Corporate Communications

  • Apr 1990 - Nov 1994

  Managed all internal communications efforts on the behalf of the agency. Created all marketing collateral materials for the agency and its key clients. Prepared and wrote annual reports, handled the agency's corporate, media and internal relations, as well as assisted in clients' public relations campaigns. Researched marketplace and developed public relations proposals. Assisted in the coordination of events, such as film screenings, junkets and various public relations-related events. Assisted in public relations efforts for clients such as Taco Bell, Columbia Pictures, New Line Cinema, Emporio Armani, and The Rolling Stones. Show less



Paramount Pictures

• United States
• Entertainment Providers
• 700 & Above Employee

• Executive Assistant, Motion Pictures

  • 1990 - 1994