Experience

Seed Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Market Maker

  • Oct 2020 - Present



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Global Digital Therapeutics Lead

  • Dec 2017 - Oct 2020

• Marketing Manager, Global Brand Managment

  • Oct 2013 - Nov 2017

• Associate Product Director, Channel Marketing

  • Aug 2012 - Oct 2013

  Drive growth of the OneTouch® brand through Retail, Mail Order and Wholesale Distribution Channels. Collaborate closely with Sales Team and Customers to shape our Marketing strategy. Develop and launch innovative Direct to Consumer acquisition campaigns for Blood Glucose Monitoring (BGM) and Insulin Pump Therapy patients. - Campaigns include: DRTV, Print, Direct Mail, HCP Messaging, Customer Service Scripting and Digital Strategy. Achieving 7:1 - 12:1 ROI. Forecasting: Collaborate closely with Forecast owners to ensure efficient production is maintained globally, keeping all product free of back orderLifecycle Management: Manage End-of-Life strategy and execution, resulting in minimal return and disruption

• Assistant Brand Manager, Brand Marketing

  • Jan 2011 - Sep 2012

  Cross functional transition from US Sales to the Canadian Consumer Brand Marketing Team. Demonstrated success in the Digital Marketing channel and promoted to the Commercialization Brand Team to support the New Product Platform launch for a $1.2 Billion brand, OneTouch®.Digital Marketing: Launched the bilingual OneTouch® consumer website (www.OneTouch.ca)- Cross functional collaboration with worldwide IT and development teams to bring new innovation to the Canadian organization; resulting in increased customer engagement, retention and acquisitionOptimized the digital channel through paid media to increase online brand presence and drive patient conversion- Increased brand awareness through Search Engine Optimization/ Search Engine Marketing strategyBrand Marketing:Commercialization of new platform within the OneTouch® Brand of Blood Glucose Monitors - Work cross functionally to prepare the market, localize and launch new product innovationManage the New Product Public Relations campaign - Create National awareness of new product launch by establishing key opinion leaders, coordinating media releases; resulting in 3.5 million impressionsDevelop strategy and execution for the first ever blogger outreach campaign in Canada

• Territory Business Manager, Professional Sales

  • Feb 2009 - Jan 2011

  Successfully sold the OneTouch® brand of diabetes blood glucose testing supplies in a high volume territory to Endocrinologists, Internal Medicine Physicians, Certified Diabetes Educators and Pharmacists.Drove top line business results through volume and share- Exceeded volume goal at 101.73%, ranking 13 out of 258 sales specialists. Grew share by 7.4% finishing in the top 5% of the sales force

• Leadership Development Program (SLDP)

  • Jul 2008 - Feb 2009

  Sales RotationConsumer Brand Marketing Rotation



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Marketing Internship- Super Bowl XLII

  • Jan 2008 - Feb 2008

  Managed and motivated volunteers while facilitating the interactive theme park for players and fans. Hosted NFL players. Managed and motivated volunteers while facilitating the interactive theme park for players and fans. Hosted NFL players.