Sheila Fonseca

Senior Sales Manager at Marriott Hotel San Mateo
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US
Languages
  • Farsi Native or bilingual proficiency
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Italian Limited working proficiency
  • Portuguese Elementary proficiency
  • Spanish Elementary proficiency

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Bio

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Experience

    • Hospitality
    • 1 - 100 Employee
    • Senior Sales Manager
      • Dec 2022 - Present

    • United States
    • Hospitality
    • 700 & Above Employee
    • Destination Sales Executive @ San Francisco Airport Marriott Waterfront
      • Jun 2015 - Dec 2020

      * Site Closure Efficiency 76.8%* Highest closing percentage year end for Western Region based Destination Sales Executives (DSE)* Manage Sales Funnel with total potential rolling revenue of $15 million* Represented the hotel at over 17 tradeshows and industry events annually* Responsible for conducting all of the site tours for the hotel * Sole On-Property Sales Representative* Worked collaboratively with Regional Sales Office team, leaders and Area Sales to pull through business* Assisted the Sales Office with pull through to achieve 109% of their sales goal in 2018* Frequently sought out to train and mentor new DSEs in the market Show less

    • Regional Sales Manager @ Western Mountain Pacific Sales Office
      • Jul 2009 - Jun 2015

      * Accountable for all aspects of Group sales for the new Western Mountain Pacific Regional Sales Office as part of the Sales Transformation Team* Represented 11 hotels and 4 brands in the San Francisco Downtown and Bay Area* Captured Group and Catering business from a variety of sources; direct customer inquiries, electronic leads, area sales and repeat clients – exceeded 2012 revenue goal by 227% * Proven ability to gain confidence of top customers – Sales Office Account Rep for Chevron & Cisco * Member of Sales Leadership Project Pilot * Take Care Wellness Champion * Marriott President’s Circle 2010 and 2011 and Chairman’s Circle 2012* Summer Internship Mentor Show less

    • Senior Sales Manager @ San Francisco Marriott Union Square
      • 2007 - Jul 2009

      * Responsible for soliciting new accounts and maintaining existing clients in the non-corporate, government and tour and travel markets* Directly involved in the promotion and booking of non-branded Hotel 480 during the conversion to the San Francisco Marriott Union Square* Share Shifted opportunities away from our competitors resulting in exceeding budgeted in ADR by $20 in 2008 and $33 in 2009 during a $40 million dollar hotel renovation* Hotel 480 Ambassador to the Regional Sales Office* Completed training of new sales tools and computer conversion from Daylight to SFA and NGS Show less

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Senior Sales Manager @ Crowne Plaza Union Square
      • 2006 - 2007

      * Non-Corporate Group sales focused on government, education, non-profit and entertainment markets* Achieved annual sales goal of $1 million* Consistently exceeded sales goal quarterly by 140%-150%

    • Senior Sales Manager @ San Francisco Bay Hotel Collection
      • 1998 - 2006

      * Non-Corporate Group sales for five hotels* Achieved annual sales goal ranging from $1.2-$2.3 million* Consistently exceeded sales goal quarterly by 105%-175%* Achieved monthly sales activity goals: 80 prospecting calls, 20 outside sales calls, 8 entertainment calls, 8 site inspections* Partnered with National Sales Teams on business development, sales calls and tradeshows representing our collection of hotels* Attended local networking functions and tradeshows to promote hotel collection Show less

    • Sales and Service Manager @ Holiday Inn Select Union Square Bristol Hotels
      • 1996 - 1998

      * Created new position and department within the hotel* Primary liaison between the client and central sales department* Represented hotel in contract review, interpretation and fulfillment of terms* Provided convention services to all in house sales groups* Managed/communicated all client requirements to staff* Planned and executed group meeting and events

    • Group Sales Manager @ Holiday Inn Union Square Bass Hotels
      • 1993 - 1996

      * Total Account Management for Association, Corporate, Incentive and Non-Corporate group markets* Exceeded annual goal of $1.3 million* Built and maintained relationships in the market* Attended local/national trade shows to promote hotel* Maintained existing accounts as well as solicitation of new business* Networked at local business and social events* Represented Holiday Inn Worldwide at tradeshows

    • Senior Catering Sales Manager @ Holiday Inn Union Square Bass Hotels
      • 1991 - 1993

      * Captured $500,000 of new catering business* Booked 50% of Catering budget per year* Negotiated contracts to ensure maximum profitability* Prospected new business by telemarketing and outside calls* Provided convention services for in-house sales groups* Planned/executed special events* Managed/communicated all client requirements to hotel staff* Training and installation of Delphi computer program* Maintained office and guest relations during complete hotel renovation* Acting Director of Catering for a period of four months Show less

    • Catering Sales Manager, Outside Sales @ Holiday Inn Hotels
      • 1989 - 1991

      * Responsible for uncovering new catering business and leads* Telemarketing and outside sales calls focusing on catering meetings and events* Prospected only new business in the local market* Achieved great success in new catering business* Promoted to in-house Catering Sales Manager after 16 months

Education

  • San Francisco State University
    Bachelor of Arts - BA, Psychology

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