Experience

Uplift Games

• United States
• Entertainment
• 1 - 100 Employee

• Head of Consumer Products

  • Mar 2022 - Present

  Responsible for global merchandising strategies at Uplfit Games, focusing on the hugely successful game Adopt Me! Leading on management of global licensing partners and overall strategy for all product categories and markets. Responsible for global merchandising strategies at Uplfit Games, focusing on the hugely successful game Adopt Me! Leading on management of global licensing partners and overall strategy for all product categories and markets.



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Category Manager Hardlines, Penguin Ventures

  • Jan 2022 - Mar 2022



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Snr Category Manager Toys and Games EMEA

  • Apr 2020 - Jun 2021

  Responsibility for EMEA Toy and Game business for Hasbro, working with global partners to set European business plans, signing of new partners and closely working with local markets and offices to align on strategic objectives across the brand portfolio Responsibility for EMEA Toy and Game business for Hasbro, working with global partners to set European business plans, signing of new partners and closely working with local markets and offices to align on strategic objectives across the brand portfolio



Entertainment One

• Canada
• Entertainment Providers
• 700 & Above Employee

• VP Hardlines UK

  • Oct 2019 - Apr 2020

  Responsible for Hardlines business in UK, focusing on publishing, live event and toys. Management of director working across broader categories including greetings, stationery, role play and consumer electronics. Setting short, medium and long term strategies. Pitching brands at retail and signing new partners Responsible for Hardlines business in UK, focusing on publishing, live event and toys. Management of director working across broader categories including greetings, stationery, role play and consumer electronics. Setting short, medium and long term strategies. Pitching brands at retail and signing new partners



Viacom

• London

• Senior Director Business Development - Publishing - EMEA

  • Jan 2018 - Nov 2019

  Managing the Publishing business across book and magazine for all Nickelodeon brands including Paw Patrol, Dora, TMNT and JoJo Siwa Managing the Publishing business across book and magazine for all Nickelodeon brands including Paw Patrol, Dora, TMNT and JoJo Siwa



Penguin Random House UK

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Head of Licensed Acquisitions and TV Development

  • Dec 2015 - Dec 2017

  I am responsible for our acquisition of licensed publishing brands across the Children's division, which can come from a variety of mediums including TV, Film, Gaming, Toy and Celebrity. Some of the current brands/authors include Ali-A, Colin Furze, Hatchimals, Peppa Pig, DC Super Hero Girls, & In the Night Garden. I also lead our TV development strategy working with authors, illustrators, producers and broadcasters to develop content for TV. This can come from books we already publish but also new I.P from producers. I have worked on the original I.P Puffin Rock which is currently airing globally on a variety of channels. Show less

• Acquisitions and New Business Manager

  • May 2013 - Dec 2017

  I work across the Children's division acquiring content for us to turn into books and helping to develop and manage those brands. This comes from a variety of mediums including classic characters, film, TV and gaming - some of the current brands are Snoopy, Disney, Skylanders, Moshi Monsters, Peppa Pig, Angry Birds, The Beano and The Clangers. I am also working on some IP development including the TV show Puffin Rock



Penguin Group UK

• 80 Strand

• Acquistions Manager

  • 2012 - Dec 2017

  Working in the media and entertainment team, looking for new licensed publishing opportunities for both physical and digital books. Working in the media and entertainment team, looking for new licensed publishing opportunities for both physical and digital books.



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Brand Development Manager

  • Jun 2008 - Dec 2011

  Looking for and negotiating deals for new licensed business and brand management of existing licences

• Marketing Executive

  • May 2007 - Jun 2008