Experience

Zizzo Group - Engagement Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Vice President, Public Relations

  • Jan 2008 - Present

  Agency and team leader who consistently produces significant results and ROI for clients. Lisa is a proven strategist who leads a team of savvy PR pros to produce results for a variety of business-to-business, business-to-consumer and nonprofit clients. She's responsible for the overall direction and strategy of the company's PR counsel and execution, including the strategic planning, execution and measurement of integrated PR programs, crisis communications and serves as the primary contact with key clients. Lisa and her team produce award-winning results for ZG’s clients including for media relations, community relations, public affairs and special events programs. Her team has organized and managed a variety of community events such as press conferences, groundbreakings, charity events, new product launches and more ranging in size from 50 – 3,000 people delivering significant results.Lisa is an accredited (APR) member of the Public Relations Society of America (PRSA) and has served both her local and national chapter for many years in a variety of leadership roles, and currently serves nationally as a Silver Anvil Awards Judge and Bronze Anvil Awards Judge. Lisa is a local member of TEMPO and serves on the Communications Committee.



MorganMyers

• United States
• Advertising Services
• 1 - 100 Employee

• Account/Research Management

  • Dec 1996 - Jan 2008

  Managed and significantly grew accounts at Fortune 25 and Fortune 50 companies. Singled out and recognized by clients out of a group of approximately 25 agencies.Lead and managed teams of as few as two and as many as 11 on various projects.Provided strategic counsel and execution on various national and regional media relations efforts.Provided counsel to clients on measurement and evaluation techniques and established media monitoring and measurement services for clients.Established media relations protocol and case studies for firm.



Southeastern Wisconsin Chapter of PRSA

• President

  • Jan 2006 - Dec 2006

  Established Corporate Membership offering tailored to chapter, one of the top 20 chapters in the country.Launched new chapter sponsorship program, which generated at least 10 new sponsorship commitments within the first year.Hosted new quarterly networking events for members, complete with creative promotional communications.Surveyed members on the best communications methods to reach them, which resulted in cutting the chapter's monthly postage costs in half.Established a system to keep online membership directory updated with current member information for use as a networking tool among members.Obtained additional chapter visibility through agreements with Big Shoes Network, The Business Journal Serving Greater Milwaukee, etc. at no cost to the Chapter.Branded and created chapter materials, including monthly communications, Web site, banner, podium signs, etc.Programmed membership database to allow for additional future capabilities.Created systems and processes for volunteers to identify and sign up for volunteer opportunities.Provided speaker presentations/handouts available to members via the chapter Web site as an additional membership benefit.