Experience

Perrigo Nederland

• Netherlands
• Wholesale Drugs and Sundries
• 1 - 100 Employee

• Digital Brand Manager - Davitamon, Ymea, Calmanax

  • Oct 2021 - Present

  As the Digital Marketing Lead for the top FMCG brands Davitamon, Ymea, and Calmanax, I successfully developed and executed a comprehensive digital marketing strategy, including creating campaigns and managing the digital campaign calendar. In addition to leading a wide team of specialists, both internal and external, I was instrumental in driving the complete in-housing of the digital marketing department within Perrigo Netherlands. My leadership and expertise resulted in successful campaigns that drove significant growth in awareness and sales for the brands. One of my biggest achievements thus far is the incorporation of a complete digital-only marketing strategy for Ymea, which delivered a 366% improvement in reaching the target audience with the same budget as the traditional approach. This showcases my ability to drive digital transformation within companies and deliver tangible business results.



Profuomo

• Netherlands
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2018 - Oct 2021

  As the Digital Marketing Manager for Profuomo, I successfully led a team of diverse disciplines in developing and executing the brand's digital marketing strategy. From crafting high-end marketing campaigns to overseeing budgets for all digital marketing disciplines, I ensured that the brand's identity shone through in every customer touchpoint, whether it was B2C, B2B, or on marketplaces.With a laser focus on growth, I spearheaded a successful push to boost the webshop's sales by over 500%. My track record of delivering results is a testament to my expertise in digital marketing, which I honed through multiple years of experience in the field.

• E-commerce Manager a.i.

  • Oct 2018 - Jan 2019

  During my time as an Online Marketeer at Profuomo, I took on additional responsibilities as the temporary E-commerce Manager. In this role, I was responsible for setting and achieving objectives for all online applications and leading the performance of the online store. One of my major achievements during this time was successfully leading a large-scale e-commerce project, which involved integrating middleware into the e-commerce landscape and supervising the migration of profuomo.com to the Magento 2.0 platform, including a complete redesign. This experience has further developed my skills in project management and technical integration, and demonstrated my ability to bridge the gap between marketing and IT.

• Online marketeer

  • Jul 2016 - Oct 2018

  As the digital marketing specialist for Profuomo, I led the setup of the brand's digital landscape and was accountable for the performance of several key disciplines, including SEO, SEA, social advertising, email marketing, affiliate marketing, influencer marketing, and content management. My efforts helped increase the brand's online visibility, drive traffic to the website, and ultimately boost sales.



Sunweb Group

• Netherlands
• Leisure, Travel & Tourism
• 400 - 500 Employee

• Brand Manager - Beachmasters

  • Nov 2015 - Jun 2016

  As the brand manager for Beachmasters, a youth holiday operator, I successfully introduced the brand into the portfolio of Sundio Group and led the creation of a distinctive national marketing campaign, which helped Beachmasters stand out in a competitive market. In this role, I was responsible for developing a comprehensive brand plan, defining both short- and long-term strategies, managing the marketing budget, and coordinating various (online) marketing activations to optimize the overall brand and user experience. These achievements showcase my ability to develop effective marketing strategies, manage complex intergration projects, and deliver tangible business results.



New Focus Communicatie

• Netherlands
• Advertising Services

• Co-Founder and Project Lead Marketing

  • Aug 2013 - Oct 2015

  As a co-founder of New Focus, a marketing communications agency, I gained invaluable experience in brand strategy and business development. Together with my partners, we built the company from the ground up, providing tailored solutions for SMEs in the Rotterdam region. My role as project lead marketing allowed me to oversee various initiatives, including the development of strategic marketing plans, email campaigns, social media plans, corporate identity and online optimization projects. By working closely with our clients and understanding their needs, I was able to develop effective strategies that helped them achieve their business goals. This experience has not only sharpened my skills in brand strategy, but also provided me with valuable insights into the business world and how to build and grow a successful agency.



Tommy Hilfiger

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance Receptionist and Brand Ambassador

  • Oct 2012 - Oct 2015

  As a freelance Receptionist at the Tommy Hilfiger European showroom, I served as the first point of contact for visitors. I provided assistance to international buyers and hosted brand management meetings, photo shoots, and events. My role involved representing the company in a professional manner and ensuring that all visitors felt welcomed and valued. As a freelance Receptionist at the Tommy Hilfiger European showroom, I served as the first point of contact for visitors. I provided assistance to international buyers and hosted brand management meetings, photo shoots, and events. My role involved representing the company in a professional manner and ensuring that all visitors felt welcomed and valued.



International

• Amsterdam

• Professional international model

  • Jun 2005 - Aug 2015

  As an experienced professional model, I have worked with several A-list modeling agencies throughout my career, building an extensive portfolio that includes runway shows, advertising shoots, catalogues, and campaign shoots for renowned brands and designers such as G-Star, Björn Borg, Balmain, Hunkemöller, Marie Jo, Glamour, and Addy van den Krommenacker. Throughout my career, I have had the opportunity to travel the world and temporarily stay in some of the most exciting cities including Los Angeles, Hong Kong, Barcelona, Shanghai, Berlin, Brussels, Hamburg, Munich, Athens, Istanbul, and Milan. These experiences have sharpened my sense of marketing and developed the ability to work seamlessly with (international) clients and team members.



Anna Scott®

• Retail

• Target group strategy - Graduation internship

  • Jan 2011 - Jul 2011

  As a Graduation Intern at fashion brand Anna Scott, I conducted a comprehensive study to map the brand's target groups. The study included an analysis of socio-demographic data, lifestyle, and consumer behavior to determine the motivations behind purchases, as well as where and when to find the target groups. Using the insights gained from this analysis, I developed an effective communication strategy to reach the target group(s) most efficiently and with the greatest impact. As a Graduation Intern at fashion brand Anna Scott, I conducted a comprehensive study to map the brand's target groups. The study included an analysis of socio-demographic data, lifestyle, and consumer behavior to determine the motivations behind purchases, as well as where and when to find the target groups. Using the insights gained from this analysis, I developed an effective communication strategy to reach the target group(s) most efficiently and with the greatest impact.



Do Company

• Netherlands
• Facilities Services
• 1 - 100 Employee

• Project manager - Work experience internship

  • Sep 2009 - Feb 2010

  As a Project Management Intern at Do Company, a marketing communication agency, I successfully managed and implemented multiple creative projects for high-profile clients such as KPN and Van Willigen jewelry. My responsibilities included maintaining effective client communication, creating comprehensive briefings for internal departments, and managing project budgets to ensure timely and successful project delivery. As a Project Management Intern at Do Company, a marketing communication agency, I successfully managed and implemented multiple creative projects for high-profile clients such as KPN and Van Willigen jewelry. My responsibilities included maintaining effective client communication, creating comprehensive briefings for internal departments, and managing project budgets to ensure timely and successful project delivery.