Experience

• Heading Communications for UK & Europe, USA, Middle East & Africa region. Designed a regional strategy for the EMEA region with a view of driving strategic communications to yield business results. Responsible for executive communications and reputation management as well as knowledge dissemination for the Firm across different channels. Creating an enterprise framework and delivery in marketing channels both internally focused and external. Pearson is the largest education company and the largest book publisher in the world. Operating across 70 countries with over 40,000 employees. Pearson provides a range of education products and services to institutions, governments and direct to individual learners. Show less



• Whether the channel is B2B or B2C, a brand succeeds by standing out, conveying unique value, and consistently delivering on its promises. To do all 3 requires careful, well-informed brand strategy. Building upon intelligence gathered from Discovery, we develop comprehensive-but-practical strategies for everything from new product launches and rebrands to B2B or B2C sales campaigns. Strategy deliverables include: Defining Business Objectives + Success Metrics Go-To-Market Sales & Brand Strategy Brand Architecture Brand Positioning Map Strategic Alliance Planning Show less



• ReachLocal (NASDAQ: RLOC) is a global online marketing company with the mission to help businesses all over the world reach more consumers online. Headquartered in Woodland Hills, CA, we have over 68 locations throughout the US, Canada, Australia, UK, Germany, and Japan. As Google’s Global AdWords™ Premier SMB Partner, we are honored to be in this elite class that bestows an added endorsement of quality, reliability, and high-level expertise in the online market. We have ranked 3 years in a row on the Deloitte Technology Fast 500 – an annual ranking of the 500 fastest growing technology and media companies in North America based on percentage revenue growth over five-year periods. Online search is still the number one way consumers look for information about products and services, and whether consumers are searching via Web or Mobile we will show your text ads to consumers searching for keywords related to your business. Our proprietary technology learns which keywords are driving the most conversions, and automatically shifts more budget to what’s working to maximize your conversions. Organised and launched ReachEdge UK from Google Head office London * Subject matter expert: Digital marketing PPC and SEO. * Vertical: Travel and Education. *Awarded Campaign Manager May 2014 ReachLocals awards - Google AdWords™ Premier SMB Partner - BritWeek UKTI Business Innovation Awards 2011 - Deloitte Technology Fast 500 - Glassdoor Top 50 Best Places to Work 2012 - Best Social Media Service for Small Business in the 2010 Mashable Awards - Inc. 500, ReachLocal No. 39 on its 2009 annual Inc - Search Engine Watch named ReachLocal as a 2009 finalist for best Search Engine Marketing -Technology Platform for Small- to Medium-Sized Business Show less