Experience

TrailerFarm

• United Kingdom
• Computer Games
• 1 - 100 Employee

• Director Of Operations

  • Jan 2020 - Present

• Client Services Manager

  • Jul 2018 - Present

• Project Manager

  • Jul 2017 - Jun 2018



Grandad Digital

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Head of Production

  • Jun 2015 - Jul 2017

  Responsibilities include multiple website build project management - including the internal build of our own CMS’ features, digital marketing consultation, in-house data & analytics expert, systems & information architecture consultation, business development, account management & financial duties. - Key client and internal contact on 8-10 concurrent digital web build projects - Studio resource planner with focus on keeping production running smoothly - Improving project and development processes, with aim to improve productivity - Developed productisation of output to allow sales teams to communicate new website features effectively - Fostered strong relationships with team members to facilitate a transparent and collaborative environment - Key part of the client workshop - building personas, identifying user needs and challenges

• Project Manager & Digital Strategy Consultant

  • Aug 2013 - Jun 2015

  Responsible for managing multiple web & iOS build projects and how this fits with wider marketing objectives. Lead the build of new features for our CMS through from scoping, UX, design, build, testing, and deployment. - Developed studio working process, both internal and with clients - Supported new business function through providing high value digital marketing audits - Implemented robust QA process, with focus on documentation for iterative/agile approach - Key projects were graphical representation of data with personalisation and session saving data



They.Create

• Data Insight Manager

  • Apr 2013 - Aug 2013

  Lead improved social & SEO standards in build process, gathered wider marketing strategy for projects for better on-going support. - Brought and developed digital marketing standards to the technical build teams - Developed post-site launch KPI focused conversion rate optimisation reporting



Beyond

• United States
• Design
• 100 - 200 Employee

• Insight & Analytics Manager

  • Aug 2012 - Apr 2013

  In this role I co-ordinate all of the performance reporting for the Beyond A&E (Acquisition & Engagement) client base. This is managing all stages from meeting with the client and understanding what it is they require from Beyond's services, to reporting on the client day-to-day (or month-to-month!). During my time in this role I put together the framework used to categorise touch-points by the end-user. This helps to understand how we can move people further down the brand awareness funnel to a point where we are able to influence purchasing (or other conversion) behaviour.I also co-ordinate research reports put together at the start of the campaign. This would identify what is working currently with the client and how we can help on an engagement level. I am also a keen and common participant of creative planning, including both brainstorms and any research prior to creating a strategy. Skills and expertise developed during this role include a first rate knowledge of tools and programs: Google Analytics, Brandwatch, Excel, Keynote; and an understanding on how to pace and plan a creative campaign. I also developed my ability to present and pitch to clients, while also framing my ability to tell stories using data and transform them into presentation material.



Content & Motion

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Research & Analytics Executive

  • Jan 2011 - Oct 2012

• Research Assistant

  • Jul 2010 - Jan 2011



The Druids Arms

• Assistant Manager

  • Sep 2006 - Jul 2010

  As assistant manager I deal with all elements of running the business, with a particular emphasis on:Online content, online strategy, events management, business strategy, personnel management.



Content & Motion

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Online PR Executive Intern

  • Mar 2010 - Apr 2010

  Online researcher, blog post writer, social media content creator among other tasks needed to help clients meet their social content requirements.