Meliha McKenna

Head Of Customer Marketing at Digital Marketing Institute
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE
Languages
  • Bosnian -
  • English -

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Experience

    • Ireland
    • Higher Education
    • 700 & Above Employee
    • Head Of Customer Marketing
      • Feb 2018 - Present

    • B2B - Marketing Manager
      • Nov 2016 - Jan 2018

      Responsible for leading a team in successful lead generation across the Corporate, License, Global and Accreditation divisions of the business. Highly driven to achieve revenue targets and reach a high ROI ensuring growth in each division.

    • B2C - Digital Marketing Executive
      • Sep 2015 - Nov 2016

      Highly skilled and strategic Digital Marketing Executive, delivering high level lead generation objectives across multiple channels for the B2C division ensuring sales revenue targets and business goals are met.

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2014 - Aug 2015

      Involved with growing the HouseMyDog community using Digital Media Channels both from a dog sitter and dog owner point of view in order to hit revenue targets and ensure stability within the startup. Involved with growing the HouseMyDog community using Digital Media Channels both from a dog sitter and dog owner point of view in order to hit revenue targets and ensure stability within the startup.

    • Ireland
    • Education Management
    • 700 & Above Employee
    • Student Clubs and Societies Officer
      • Jul 2013 - Jun 2014

      Took a role from a very unsatisfactory stage within the institute to a very well respected and successful status. Grew Clubs and Societies by 110% while ensuring strong participation rates, engagement and equality. Budget holder for all Clubs and Societies, ensuring each group had the funds they needed to become successful. "I didn't mention it before among the many and well deserved plaudits you received on your 'last day' but you were the first Clubs and Societies Officer I had any respect for.If your replacement does the job even half as good as you have done it, he will do fine." - Student and Club Member

    • Vice President and Welfare Officer
      • Jun 2012 - Jun 2013

      Worked with the Student President on various issues within the Institute, represented students at a board level and ensured their voice was heard.

Education

  • UCD's Michael Smurfit Graduate Business School
    Master's Degree, Digital Marketing
    2014 - 2015
  • Irish Management Institute
    Front Line Management
    2017 - 2017
  • Institute of Technology Blanchardstown
    Bachelor of Business (Honours), General Business - BN403
    2010 - 2014

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