Kerstin Jensen
Business Architech at Wunderman Thompson MAP- Claim this Profile
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English Native or bilingual proficiency
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Danish Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Sonia Ali
I am pleased to recommend Kerstin Jensen as an upstanding professional and student at HULT Business School. As a client of mine for a year, I found Kerstin to be pleasant to work with, very intelligent and proficient in her domain. I am happy to give her my complete endorsement. Thank you.
Sonia Ali
I am pleased to recommend Kerstin Jensen as an upstanding professional and student at HULT Business School. As a client of mine for a year, I found Kerstin to be pleasant to work with, very intelligent and proficient in her domain. I am happy to give her my complete endorsement. Thank you.
Sonia Ali
I am pleased to recommend Kerstin Jensen as an upstanding professional and student at HULT Business School. As a client of mine for a year, I found Kerstin to be pleasant to work with, very intelligent and proficient in her domain. I am happy to give her my complete endorsement. Thank you.
Sonia Ali
I am pleased to recommend Kerstin Jensen as an upstanding professional and student at HULT Business School. As a client of mine for a year, I found Kerstin to be pleasant to work with, very intelligent and proficient in her domain. I am happy to give her my complete endorsement. Thank you.
Credentials
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PostgreSQL
UdemyJul, 2016- Nov, 2024 -
Growth Hacking
UdemyMay, 2016- Nov, 2024 -
Inbound
HubSpotJan, 2017- Nov, 2024
Experience
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Wunderman Thompson MAP
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Denmark
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Advertising Services
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700 & Above Employee
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Business Architech
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May 2022 - Present
Wunderman Thompson MAP is a world-leading Center of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM. As a part of the Process Team I optimize clients' businesses by: • Mapping and designing organizational operating models and marketing processes • Defining and describing roles and responsibilities • Developing tools and templates • Developing… Show more Wunderman Thompson MAP is a world-leading Center of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM. As a part of the Process Team I optimize clients' businesses by: • Mapping and designing organizational operating models and marketing processes • Defining and describing roles and responsibilities • Developing tools and templates • Developing implementation playbooks and training materials • Engaging with client stakeholders and facilitating workshops • Coordinating projects Show less Wunderman Thompson MAP is a world-leading Center of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM. As a part of the Process Team I optimize clients' businesses by: • Mapping and designing organizational operating models and marketing processes • Defining and describing roles and responsibilities • Developing tools and templates • Developing… Show more Wunderman Thompson MAP is a world-leading Center of Excellence that helps large businesses humanise the relationship between the brand and the customer through hyper Personalisation at scale, Marketing Automation and CRM. As a part of the Process Team I optimize clients' businesses by: • Mapping and designing organizational operating models and marketing processes • Defining and describing roles and responsibilities • Developing tools and templates • Developing implementation playbooks and training materials • Engaging with client stakeholders and facilitating workshops • Coordinating projects Show less
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KlarPris A/S
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Denmark
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IT Services and IT Consulting
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1 - 100 Employee
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Process Manager
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Mar 2021 - May 2022
Responsible for creating, implementing and optimizing processes in KlarPris across departments and countries.
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Marketing Manager
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Nov 2017 - May 2022
Responsible for all marketing activities in Denmark, Sweden and Germany. Tasks include: • Content production and distribution • Website maintenance • Social Media Management • Lead Generation • Analyzing and improving all marketing-related activities on a continuous basis. Main achievement in 2019: • 304 qualified leads (i.e. companies signing up for a trial. Partnership leads not included).
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Techfestival
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Copenhagen Area, Denmark
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Social Media Manager
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Aug 2017 - Sep 2017
Techfestival is a non-profit initiative exploring a new, progressive agenda on technology. It examines the impact of technology on our lives across 10 themes: Ego, Citizenship, Art, Learn, Create, Work, Start up, Play, Cities and Society. Key Responsibilities: • Organize all SoMe related content and build a master spreadsheet showcasing what has been used when. • Create posting calendar for Facebook, Instagram and Twitter. • Report and live-tweet during Techfestival. • Build… Show more Techfestival is a non-profit initiative exploring a new, progressive agenda on technology. It examines the impact of technology on our lives across 10 themes: Ego, Citizenship, Art, Learn, Create, Work, Start up, Play, Cities and Society. Key Responsibilities: • Organize all SoMe related content and build a master spreadsheet showcasing what has been used when. • Create posting calendar for Facebook, Instagram and Twitter. • Report and live-tweet during Techfestival. • Build SoMe report with analytics and recommendations for next year's Techfestival. Achievements: • Ensured a better overview of content and thus optimizing SoMe workflows. • Making #Techfestival trend as no. 1 on Twitter during the festival. • Increasing Twitter followers 57% over a period of 1 month. Show less Techfestival is a non-profit initiative exploring a new, progressive agenda on technology. It examines the impact of technology on our lives across 10 themes: Ego, Citizenship, Art, Learn, Create, Work, Start up, Play, Cities and Society. Key Responsibilities: • Organize all SoMe related content and build a master spreadsheet showcasing what has been used when. • Create posting calendar for Facebook, Instagram and Twitter. • Report and live-tweet during Techfestival. • Build… Show more Techfestival is a non-profit initiative exploring a new, progressive agenda on technology. It examines the impact of technology on our lives across 10 themes: Ego, Citizenship, Art, Learn, Create, Work, Start up, Play, Cities and Society. Key Responsibilities: • Organize all SoMe related content and build a master spreadsheet showcasing what has been used when. • Create posting calendar for Facebook, Instagram and Twitter. • Report and live-tweet during Techfestival. • Build SoMe report with analytics and recommendations for next year's Techfestival. Achievements: • Ensured a better overview of content and thus optimizing SoMe workflows. • Making #Techfestival trend as no. 1 on Twitter during the festival. • Increasing Twitter followers 57% over a period of 1 month. Show less
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Reduxio Systems
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United States
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IT Services and IT Consulting
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Social Media Manager
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May 2016 - Sep 2017
Reduxio Systems builds a next-generation storage platform that provides breakthrough capacity savings and infinite data recoverability. Key Responsibilities: • Responsible for social media, incl. copywriting, planning, analyzing and optimizing all content. • Development of online campaigns and ads on LinkedIn and Facebook. • Organizing and updating all SoMe content. • Website maintenance. Achievements: • Increased Twitter followers 305% over 10 months. •… Show more Reduxio Systems builds a next-generation storage platform that provides breakthrough capacity savings and infinite data recoverability. Key Responsibilities: • Responsible for social media, incl. copywriting, planning, analyzing and optimizing all content. • Development of online campaigns and ads on LinkedIn and Facebook. • Organizing and updating all SoMe content. • Website maintenance. Achievements: • Increased Twitter followers 305% over 10 months. • Increased website visits 194.3% using Facebook and Twitter as main channels. • Generated 68 new leads in 1 niche campaign, 41% being highly qualified targets. • Analyzed 2016 SoMe data to set 2017 goals. Show less Reduxio Systems builds a next-generation storage platform that provides breakthrough capacity savings and infinite data recoverability. Key Responsibilities: • Responsible for social media, incl. copywriting, planning, analyzing and optimizing all content. • Development of online campaigns and ads on LinkedIn and Facebook. • Organizing and updating all SoMe content. • Website maintenance. Achievements: • Increased Twitter followers 305% over 10 months. •… Show more Reduxio Systems builds a next-generation storage platform that provides breakthrough capacity savings and infinite data recoverability. Key Responsibilities: • Responsible for social media, incl. copywriting, planning, analyzing and optimizing all content. • Development of online campaigns and ads on LinkedIn and Facebook. • Organizing and updating all SoMe content. • Website maintenance. Achievements: • Increased Twitter followers 305% over 10 months. • Increased website visits 194.3% using Facebook and Twitter as main channels. • Generated 68 new leads in 1 niche campaign, 41% being highly qualified targets. • Analyzed 2016 SoMe data to set 2017 goals. Show less
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Hult International Business School
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United States
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Higher Education
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700 & Above Employee
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Graduate Teaching Assistant - New Product Developement
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Jan 2017 - Mar 2017
Assisting Mike Grandinetti in teaching 150 marketing students (graduate level) the course New Product Development. The course provides the core principles, frameworks, and methodologies used to develop new and successful products. Special focus on how corporations can use these principles, frameworks and methodologies to defend against disruption. Assisting Mike Grandinetti in teaching 150 marketing students (graduate level) the course New Product Development. The course provides the core principles, frameworks, and methodologies used to develop new and successful products. Special focus on how corporations can use these principles, frameworks and methodologies to defend against disruption.
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EGN Danmark
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Denmark
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Professional Training and Coaching
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100 - 200 Employee
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Service Coordinator
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Jan 2015 - Jun 2015
Netværk Danmark A/S is part of the global leadership network Executives’ Global Network that has 14,000 members from 6.800 companies in 750 confidential network groups. The company has networks in 14 countries and covers more than 50 executive functions in the business community. Key responsibilities: • Coordinated, performed and administered all practical aspects related to meetings/events. • Responsible for purchasing, logistics and some facility maintenance. • Created a cost… Show more Netværk Danmark A/S is part of the global leadership network Executives’ Global Network that has 14,000 members from 6.800 companies in 750 confidential network groups. The company has networks in 14 countries and covers more than 50 executive functions in the business community. Key responsibilities: • Coordinated, performed and administered all practical aspects related to meetings/events. • Responsible for purchasing, logistics and some facility maintenance. • Created a cost reduction strategy for catering related purchases. • Functioned partially as PA for a division director. Achievements: • Reduced meeting related costs 20% by analyzing how much was purchased vs. consumed. • Improved efficiency and saved resources by optimizing administrative processes for meetings.
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Researcher
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Aug 2013 - Jun 2015
Netværk Danmark A/S is part of the global leadership network Executives’ Global Network that has 14,000 members from 6.800 companies in 750 confidential network groups. The company has networks in 14 countries and covers more than 50 executive functions in the business community. Key responsibilities: • Researching and generating lead to maintain a portfolio 37 network groups. • Analyzing quantities and qualitative customer patterns to create personas for the groups. •… Show more Netværk Danmark A/S is part of the global leadership network Executives’ Global Network that has 14,000 members from 6.800 companies in 750 confidential network groups. The company has networks in 14 countries and covers more than 50 executive functions in the business community. Key responsibilities: • Researching and generating lead to maintain a portfolio 37 network groups. • Analyzing quantities and qualitative customer patterns to create personas for the groups. • Researching new members based on the personas. • Analyzing customer data from LinkedIn to create new groups. • Restructuring existing groups based on data to optimize sales efficiency/conversion rates. • Partially responsible for training and coaching new researchers at the Copenhagen office. Achievements: • Achieved title of no. 1 performing researcher in 2014 measured on specific conversion rate • Produced high quality leads, thus making my manager second best sales manager in 2014. • Proactively found and analyzed new data resulting in new groups being created.
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Copenhagen Shipping Exchange
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Denmark
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Maritime Transportation
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1 - 100 Employee
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Mail reviwer (software optimizer)
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Jul 2011 - Jan 2012
Shipping companies receive app. 3000 mails a day. CPHSE has developed a software/program that enable shipping companies to work more efficiently with the heavy about of data they receive. In 2012, CPHSE moved all activities to Switzerland. Key Responsibilities: • Diagnosed software defaults, built and developed software database of abbreviations. • Trained new software optimizers. Shipping companies receive app. 3000 mails a day. CPHSE has developed a software/program that enable shipping companies to work more efficiently with the heavy about of data they receive. In 2012, CPHSE moved all activities to Switzerland. Key Responsibilities: • Diagnosed software defaults, built and developed software database of abbreviations. • Trained new software optimizers.
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Education
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2015 - 2016
Hult International Business School
Master's degree, International Marketing -
2012 - 2013
University of Exeter
Undergraduate Exchange Student, Business -
2010 - 2013
Copenhagen Business School
Bachelor of Arts (BA), Intercultural Marketing Communication (IMC) -
2007 - 2010
Svendborg Handelsskole
The Higher Commercial Examination, International Marketing
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