Laëtitia Zagnoni

Senior Project Executive at IWSR Drinks Market Analysis
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Jacqueline Mühlbacher

Laëtitia Zagnoni worked for the Parisian Gallery Caroline Smulders at Draw Art Fair in London, which took place at the Saatchi Gallery. Her responsibilities were to help us prepare the fair and take care of marketing and sales on site. We were very happy with her performance, as she managed to attract new clients, conclude sales and represent the gallery in the best possible way. Laëtitia was dynamic, pro-active, very polite and dealt with all matters intelligently. We can only recommend her!

Laura Santamaria

Laëtitia is very bright, confident, highly reliable, multi-skilled and self-organised. She contributed greatly to Sublime with her intelligent input. Laëtitia conducts herself in a very professional manner and has demonstrated commitment, a good understanding of diverse editorial and marketing tasks, carrying them from brief to completion with diligence, creativity and insight. Laëtitia is an excellent team player and delightful to work with. I would have no hesitation to recommend her.

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Experience

    • United Kingdom
    • Information Services
    • 1 - 100 Employee
    • Senior Project Executive
      • Jul 2022 - Present

      KEY ROLE: ➤ I project-manage qualitative and quantitative research; from research design (analysis plan and questionnaires), data analysis, secondary research to data visualisation and delivery.Author of the following wine market reports: Global Compass 2022 (The top 50 most attractive wine markets) | Canada 2022 | US 2022 | UK 2022 | Poland 2021 | Finland 2021 | Switzerland 2021 Answering a client’s brief, I can transform large datasets into compelling narratives with impactful visualisations. I have delivered consultation projects for: Berry Bros & Rudd | Concha y Toro | Casella Family Brands | Esporão | Moet Hennessy | Pernod Ricard | So Grape | SymingtonOther achievements:➤ Greatly contributed to the revision of our syndicated reports, my role included proposing changes on: report structure, report data content and report design ➤ Either improved or created from scratch new visualisations for our reports Show less

    • Project Executive
      • Mar 2021 - Jul 2022

      Wine Intelligence (IWSR Group) is the global leader in wine consumer research and insights. We publish individual wine market reports yearly and offer consultation services on a wide range of topics, including market segmentation, branding, label and packaging design, market trends and opportunities.

  • Wine e-commerce platform
    • London, Greater London, United Kingdom
    • Marketing Assistant
      • Jan 2020 - Mar 2021

      - Campaign Management * Catalogue built-up * Offers selection * Products optimisation - Social Media Strategy * Content creation * Market research * Performance evaluation * Community management - Editorial Content Development * Identify trending themes * Brief external writers * Find partnerships * Copywriting - Website Optimisation * Design creatives * User navigation - Client Liaison - Customer Service Key achievements: ➤ Increased social engagement from 0.6% to 1.7% in 3 months ➤ Raised community growth rate to 5% monthly ➤ Launched the most successful media campaign of the year (32 press releases for ‘Quarantini’) Show less

    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Roadtrip, visit of wine regions in France & Spain
      • Jul 2019 - Sep 2019

  • Freelance
    • London, Royaume-Uni
    • Translator
      • Jun 2019 - Jun 2019

  • Galerie Caroline Smulders
    • London, Royaume-Uni
    • Sales Advisor
      • May 2019 - May 2019

      - Sales: Closed sales with new clients, collected prospective clients’ contact details - Client & VIP Liaison: Welcomed visitors to the fair and post-sales liaison - Digital Marketing: Created content for social media promotion - Sales: Closed sales with new clients, collected prospective clients’ contact details - Client & VIP Liaison: Welcomed visitors to the fair and post-sales liaison - Digital Marketing: Created content for social media promotion

    • United Kingdom
    • Arts & Crafts
    • 1 - 100 Employee
    • Sales Assistant to Art Dealer
      • Jan 2019 - Apr 2019

      - Client & Artist Liaison: Company liaison for key artists and clients - Sales Administration: Prepared sales material, raised invoices and managed sales process, managed sales and clients database - Marketing: Produced email marketing & copywriting, managed guest lists & invites - Event Management: Organised corporate events incl. artist book launch for 100 guests + a gallery opening for 250 attendees - Client & Artist Liaison: Company liaison for key artists and clients - Sales Administration: Prepared sales material, raised invoices and managed sales process, managed sales and clients database - Marketing: Produced email marketing & copywriting, managed guest lists & invites - Event Management: Organised corporate events incl. artist book launch for 100 guests + a gallery opening for 250 attendees

    • United Kingdom
    • Artists and Writers
    • 1 - 100 Employee
    • Marketing & Office Manager
      • Apr 2018 - Dec 2018

      - Marketing: Developed marketing strategy, designed promotional materials, developed certifications and memberships, market research - Digital Marketing: Innovated website content, developed social media - Office Management: Supply commercial benchmarking, improved building and office aesthetics, implemented new procedures including health & safety + security - Human Ressources: Assisted with recruitment, background checks and staff onboarding, coordinated team training, managed & maintained employee database - Business Development: Attended events as a representative, sales research Show less

    • Sales Assistant to Art Dealer
      • Jun 2017 - Dec 2017

      - Client Liaison: Managed correspondence, client relationship management - Sales Administration: Management of all incoming sales inquiries, compiled brokerage files, raised invoices , followed-up on sales leads, market research - Public Relations: Assisted with organising press days, liaison with journalists - Client Liaison: Managed correspondence, client relationship management - Sales Administration: Management of all incoming sales inquiries, compiled brokerage files, raised invoices , followed-up on sales leads, market research - Public Relations: Assisted with organising press days, liaison with journalists

  • Publicis Drugstore
    • Région de Paris, France
    • Sales Advisor
      • Jul 2016 - Jun 2017

      - Sales: Advised clients on high-end wines, spirits and cigars and closed sales opportunities, participated in wine tasting evenings with suppliers - Client Liaison: Maintained and developed client relationship - Sales: Advised clients on high-end wines, spirits and cigars and closed sales opportunities, participated in wine tasting evenings with suppliers - Client Liaison: Maintained and developed client relationship

    • United Kingdom
    • Artists and Writers
    • 1 - 100 Employee
    • Final-year internship
      • Aug 2016 - Dec 2016

      - Client Liaison: Greeted and guided clients during openings & private events - Sales Administration: Helped producing sales material, market research - Event Management: Assisted with guest lists and invites, produced VIP profiling - Public Relations: Liaison with the journalists during press days, collected new press contact details, updated artists’ press binders - Client Liaison: Greeted and guided clients during openings & private events - Sales Administration: Helped producing sales material, market research - Event Management: Assisted with guest lists and invites, produced VIP profiling - Public Relations: Liaison with the journalists during press days, collected new press contact details, updated artists’ press binders

    • United Kingdom
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Commercial Intern at Art Basel
      • Mar 2016 - Mar 2016

    • France
    • Artists and Writers
    • 1 - 100 Employee
    • Gallery Assistant (intern)
      • Jun 2015 - Dec 2015

      - Client & Artist Liaison: First point of contact for collectors and artists - Sales Administration: Prepared price lists, managed all incoming sales inquiries, prepared sales material, raised invoices, followed-up on sales leads - Digital Marketing: Wrote and edited newsletters, developed social media - Event Management: Organised three gallery openings and exhibitions - Public Relations: Wrote, edited and issued press releases, liaison with the press - Client & Artist Liaison: First point of contact for collectors and artists - Sales Administration: Prepared price lists, managed all incoming sales inquiries, prepared sales material, raised invoices, followed-up on sales leads - Digital Marketing: Wrote and edited newsletters, developed social media - Event Management: Organised three gallery openings and exhibitions - Public Relations: Wrote, edited and issued press releases, liaison with the press

  • Agence Véronique Lopez
    • Région de Paris, France
    • Press Agent Assistant (intern)
      • Mar 2015 - Jun 2015

      - Publication Relations: Wrote, edited & distributed press releases + promoted exhibitions to luxury hotels - Publication Relations: Wrote, edited & distributed press releases + promoted exhibitions to luxury hotels

    • Booth Assistant at FIAC
      • Oct 2014 - Oct 2014

    • France
    • Retail Luxury Goods and Jewelry
    • 100 - 200 Employee
    • Design Department Assistant (intern)
      • Apr 2014 - Jul 2014

      - Helped writing and translating catalogue essays and proof reading of catalogues - Maintained relationships with all clients categories - Pre-reviewed incoming photo inquires - Prepared condition reports - Assisted pre-sale exhibition set-up - Produced materials and information for Press and Marketing - Analyzed the market (competitive intelligence and artists' valuation) - Assisted during sales - Helped writing and translating catalogue essays and proof reading of catalogues - Maintained relationships with all clients categories - Pre-reviewed incoming photo inquires - Prepared condition reports - Assisted pre-sale exhibition set-up - Produced materials and information for Press and Marketing - Analyzed the market (competitive intelligence and artists' valuation) - Assisted during sales

    • United Kingdom
    • Design Services
    • 1 - 100 Employee
    • Gallery Assistant (intern)
      • Jun 2013 - Jul 2013

      - Front of house: filtered phone calls, engaged with visitors - Updated the press review and the website, wrote articles for the blog - Provided translation services (artists' text, press, etc.) - Launched invitations to tenders for architectural projects - Front of house: filtered phone calls, engaged with visitors - Updated the press review and the website, wrote articles for the blog - Provided translation services (artists' text, press, etc.) - Launched invitations to tenders for architectural projects

    • United Kingdom
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Editorial Assistant & Journalist (intern)
      • Jun 2012 - Jul 2012

      - Interviewed French designer Noé Duchaufour-Lawrance - Wrote, reviewed and edited articles FR/EN (print and online contents) - Attended several events as a representative - Community management - Interviewed French designer Noé Duchaufour-Lawrance - Wrote, reviewed and edited articles FR/EN (print and online contents) - Attended several events as a representative - Community management

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