Riah Smith
Data & Analytics Manager at Def Jam Recordings- Claim this Profile
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Bio
Credentials
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Youtube Music Rights Certification
YouTubeJan, 2021- Nov, 2024 -
Google Ads Video Certification
GoogleJan, 2021- Nov, 2024 -
Youtube Music Certification
YouTubeJan, 2021- Nov, 2024 -
Google Analytics Individual Qualification
Google
Experience
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Def Jam Recordings
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United States
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Musicians
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200 - 300 Employee
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Data & Analytics Manager
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Oct 2022 - Present
• Serves as a thought leader evolving the way data is utilized to make strategic decisions at the highest levels within the Def Jam label.• Evaluates the performance of tracks, albums and artists by digging into detailed consumer reaction data, social insights, charts, audience, and streaming data to inform the executive level decision making for all Def Jam repertoire.• Utilizes internal and external business intelligence and data analytics tools to create new reports, dashboards, analysis and methods for evaluating new releases, understanding artist audiences and uncovering actionable sales and digital marketing insights.
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SoundCloud
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Germany
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Entertainment Providers
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700 & Above Employee
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A&R Research Analyst, Coordinator
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Jun 2022 - Oct 2022
• Researched, scouted and maintained artist relations for SoundCloud's JV Partnership with Solid Foundation Management• Worked with A&R, Marketing, Artist Development, Sync • Developed SoundCloud's label Roster's first artist index, resulting in a 25% increase in scouting ability • Researched, scouted and maintained artist relations for SoundCloud's JV Partnership with Solid Foundation Management• Worked with A&R, Marketing, Artist Development, Sync • Developed SoundCloud's label Roster's first artist index, resulting in a 25% increase in scouting ability
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Cinematic Music Group
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Musicians
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1 - 100 Employee
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Social Media Content Strategist / Data Analytics Manager
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Dec 2021 - Jun 2022
December 2021 – Present• Lead content strategy across social media platforms, develop & execute integrated digital campaigns• Generate reports on Google Data Studio and Excel to conduct trend analysis for social media content, identifying niche to optimize organic reach 28% in a span of 3 months.• Lead Cinematic senior management/ Geffen joint venture artists as Marketing lead to grow social media accounts, implementing posting schedules for popular content which increased Instagram followers to a 15% increase• Provided recommendations to enter a niche market for content marketing tips, conducting market research/ content creation for TikTok | Skaiwater - #miles ( Rank: 28 , 97k ugc )
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740 Project
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United States
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Entertainment Providers
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1 - 100 Employee
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Digital Marketing Intern
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Feb 2021 - Nov 2021
• Client tracking as well as social media auditing for 740 Clientele such as Migos and City Girls • Served as an overarching social media lead that handles content mapping for Lil Baby’s Facebook page -- maintaining the brand's footprint in the social media space• Weekly brainstorms to conceptualize innovative marketing tactics that would captivate the marketplace (campaigns for: Lil Yachty, Lil Baby, BLXST, Migos, City Girls, HBO, Skechers etc. • Client tracking as well as social media auditing for 740 Clientele such as Migos and City Girls • Served as an overarching social media lead that handles content mapping for Lil Baby’s Facebook page -- maintaining the brand's footprint in the social media space• Weekly brainstorms to conceptualize innovative marketing tactics that would captivate the marketplace (campaigns for: Lil Yachty, Lil Baby, BLXST, Migos, City Girls, HBO, Skechers etc.
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The Orchard
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United States
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Entertainment Providers
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500 - 600 Employee
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Retail Marketing Intern
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Jan 2017 - Feb 2017
• Assisted with reviewing, claiming, whitelisting, clearing ownership conflicts, reference overlaps via Facebook and YouTube • Manage inbound emails for rights management concerns• Complete time-sensitive data entry internally and in partner content management systems using DDEX standards for album, and single releases • Assisted with reviewing, claiming, whitelisting, clearing ownership conflicts, reference overlaps via Facebook and YouTube • Manage inbound emails for rights management concerns• Complete time-sensitive data entry internally and in partner content management systems using DDEX standards for album, and single releases
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Complex Networks
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Online Audio and Video Media
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200 - 300 Employee
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Marketing and Promotions Intern
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Jan 2016 - May 2016
• Create databases using Excel • Conduct pertinent research for events sponsored by Complex Media • Assisted video shoots for brands such as: 10Deep, Mountain Dew, Lexus, G-shock • Created expense reports and travel using Concur
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Contributing Writer
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Jan 2016 - May 2016
• Published articles• Transcribed recordings for articles
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Island Records
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United Kingdom
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Musicians
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100 - 200 Employee
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Marketing Intern
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Oct 2015 - Dec 2015
• Updated and distributed weekly social media reports, and weekly physical/digital sales using: Soundscan, Artist Portal, Mediabase• Created Street Marketing decks for College representatives using PowerPoint, and Photoshop for artist campaigns such as ; Demi Lovato, Fall Out Boy,Nick Jonas, Shawn Mendes, and The Vamps• Performed assistant duties such as scheduling meetings, managing calendars, photocopying documents, and mailing various packages• Assisted in artist video concepts • Updated and distributed weekly social media reports, and weekly physical/digital sales using: Soundscan, Artist Portal, Mediabase• Created Street Marketing decks for College representatives using PowerPoint, and Photoshop for artist campaigns such as ; Demi Lovato, Fall Out Boy,Nick Jonas, Shawn Mendes, and The Vamps• Performed assistant duties such as scheduling meetings, managing calendars, photocopying documents, and mailing various packages• Assisted in artist video concepts
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Education
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2010 - 2011
Wayne State University
Marketing/Marketing Management, General
Community
