Stuart Gormley
Account Director at Flourish - Customer Journey Marketing- Claim this Profile
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Topline Score
Bio
Ashleigh Lambert
Stuart is a true professional. We worked closely together on a Distell portfolio from different agency perspectives. Stuart headed up the account as lead agency and pulled the teams into one direction for the benefit of the brand and campaign success. He has an omni channel marketing and strategic approach. Stuart is calm and considered and excellent at managing difficult personalities, he certainly isn't a push over and managed to always have his sense of humour in tact! He is an asset to any team, I really enjoyed working with him.
Michele-Robyn Mostert
Stuart and I worked at Partner Agencies on a large Distell cider brand for over 2 years. During that time he headed up the client service team at the lead agency and navigated the integrated processes successfully. He is a great team player and managed his team well. It was a pleasure to work with him.
Ashleigh Lambert
Stuart is a true professional. We worked closely together on a Distell portfolio from different agency perspectives. Stuart headed up the account as lead agency and pulled the teams into one direction for the benefit of the brand and campaign success. He has an omni channel marketing and strategic approach. Stuart is calm and considered and excellent at managing difficult personalities, he certainly isn't a push over and managed to always have his sense of humour in tact! He is an asset to any team, I really enjoyed working with him.
Michele-Robyn Mostert
Stuart and I worked at Partner Agencies on a large Distell cider brand for over 2 years. During that time he headed up the client service team at the lead agency and navigated the integrated processes successfully. He is a great team player and managed his team well. It was a pleasure to work with him.
Ashleigh Lambert
Stuart is a true professional. We worked closely together on a Distell portfolio from different agency perspectives. Stuart headed up the account as lead agency and pulled the teams into one direction for the benefit of the brand and campaign success. He has an omni channel marketing and strategic approach. Stuart is calm and considered and excellent at managing difficult personalities, he certainly isn't a push over and managed to always have his sense of humour in tact! He is an asset to any team, I really enjoyed working with him.
Michele-Robyn Mostert
Stuart and I worked at Partner Agencies on a large Distell cider brand for over 2 years. During that time he headed up the client service team at the lead agency and navigated the integrated processes successfully. He is a great team player and managed his team well. It was a pleasure to work with him.
Ashleigh Lambert
Stuart is a true professional. We worked closely together on a Distell portfolio from different agency perspectives. Stuart headed up the account as lead agency and pulled the teams into one direction for the benefit of the brand and campaign success. He has an omni channel marketing and strategic approach. Stuart is calm and considered and excellent at managing difficult personalities, he certainly isn't a push over and managed to always have his sense of humour in tact! He is an asset to any team, I really enjoyed working with him.
Michele-Robyn Mostert
Stuart and I worked at Partner Agencies on a large Distell cider brand for over 2 years. During that time he headed up the client service team at the lead agency and navigated the integrated processes successfully. He is a great team player and managed his team well. It was a pleasure to work with him.
Credentials
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Building Customer Loyalty
LinkedInJun, 2022- Nov, 2024 -
Customer Experience Design: Engineering great customer experiences
FutureLearnJun, 2022- Nov, 2024 -
Business Analysis Foundations: Strategy Analysis
LinkedInMay, 2022- Nov, 2024 -
Digital Marketing Fundamentals
Google Digital GarageMay, 2022- Nov, 2024 -
Marketing Strategy: Relatable Video Content
LinkedInMay, 2022- Nov, 2024 -
Project Management Skills for Leaders
LinkedInMay, 2022- Nov, 2024 -
CMO Foundations: Measuring Marketing Effectiveness (ROI)
LinkedInAug, 2020- Nov, 2024 -
Programmatic Advertising Foundations
LinkedInAug, 2020- Nov, 2024 -
Business Analytics Foundations: Predictive, Prescriptive, and Experimental Analytics
LinkedInJun, 2020- Nov, 2024 -
Business Process Improvement
LinkedInJun, 2020- Nov, 2024 -
Six Sigma Foundations
LinkedInMay, 2020- Nov, 2024 -
Email Marketing Foundations
HubSpot AcademyJun, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyMay, 2022- Nov, 2024 -
Customer Experience Design for Customer Success
FutureLearn
Experience
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Flourish - Customer Journey Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Account Director
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Jul 2022 - Present
Senior account management lead, responsible for development and implementation of multi-channel CRM solutions and programmes for a varied B2B and B2C client portfolio, including market leading renewable energy, FMCG and liquor brands. Senior account management lead, responsible for development and implementation of multi-channel CRM solutions and programmes for a varied B2B and B2C client portfolio, including market leading renewable energy, FMCG and liquor brands.
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Pick n Pay
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South Africa
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Retail
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700 & Above Employee
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Divisional Marketing Manager
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Sep 2020 - Mar 2022
*Responsible for planning and implementation of divisional trade and marketing strategy with focus on growing market share within affluent customer segment, for second largest retailer in South Africa.*Formulated multi-channel trade and brand building marketing campaigns, with a focus on improvement of omni-channel customer experience, range and quality optimisation, and promotional activity *Co-creation of annual promotional trade calendar with collaboration with divisional buyers resulting in competitive headline campaign and divisional trading activities
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Marketing Manager - Smart Shopper & Value Added Services
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Jul 2018 - Sep 2020
Responsible for development of communication strategies and marketing plans for a cross section of business categories within the core retail and value added services businesses of Pick n Pay. Holistic marketing execution of marketing plans focusing on perishables, edibles, fresh produce, liquor and value added services. Internal trade team and product management engagement. Creative and media agency stakeholder management.
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NET#WORK BBDO
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South Africa
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Mar 2016 - Jun 2018
Head of account management team on leading financial services and liquor clients.Brands included Coronation Asset Management and Hunter's. Head of account management team on leading financial services and liquor clients.Brands included Coronation Asset Management and Hunter's.
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Business Unit Director
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Jan 2015 - Feb 2016
Business director on mixed category client portfolio spanning liquor, FMCG and Lifestyle brands: Ster Kinekor, Bell Lager (Uganda), Drive Dry, PowerPlay, Glaceu Vitamin Water and Dairy SAAchievements: Grand Prix Loerie Award 2016 - Integrated Communication Ster Kinekor #OpenEyes Silver Apex 2016 In Change Category https://www.youtube.com/watch?v=pGEDCJ-kclY Business director on mixed category client portfolio spanning liquor, FMCG and Lifestyle brands: Ster Kinekor, Bell Lager (Uganda), Drive Dry, PowerPlay, Glaceu Vitamin Water and Dairy SAAchievements: Grand Prix Loerie Award 2016 - Integrated Communication Ster Kinekor #OpenEyes Silver Apex 2016 In Change Category https://www.youtube.com/watch?v=pGEDCJ-kclY
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Machine_
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South Africa
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Advertising Services
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1 - 100 Employee
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Business Unit Director
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Jul 2014 - Dec 2014
Freelance position servicing Red Bull, Nedgroup Investments, PSG, and Southern Comfort Freelance position servicing Red Bull, Nedgroup Investments, PSG, and Southern Comfort
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The Jupiter Drawing Room - Johannesburg
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South Africa
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Nov 2012 - May 2014
Business lead on a multi-category account portfolio ranging from broad based financial services, FMCG, consumer electronics, and hospitality brands.My role was to ensure that my business portfolio was run both strategically and profitably, ensuring both client and agency objectives were achieved.Brand portfolio:- Lucky Star- Budget Insurance- Protea Hotels Group- Sanlam- Hisense Business lead on a multi-category account portfolio ranging from broad based financial services, FMCG, consumer electronics, and hospitality brands.My role was to ensure that my business portfolio was run both strategically and profitably, ensuring both client and agency objectives were achieved.Brand portfolio:- Lucky Star- Budget Insurance- Protea Hotels Group- Sanlam- Hisense
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DDB South Africa
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South Africa
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Advertising Services
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1 - 100 Employee
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Senior Account Director
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Jul 2010 - Oct 2012
Account Lead on FNB Personal Banking, and part of the team behind the Apex Grand Prix Award for the infamous "Steve" radio campaign Account Lead on FNB Personal Banking, and part of the team behind the Apex Grand Prix Award for the infamous "Steve" radio campaign
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NET#WORK BBDO
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South Africa
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Advertising Services
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1 - 100 Employee
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Account Director
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Feb 2007 - Jun 2010
Managed the agencies biggest piece of business, Nedbank, which entailed Nedbank Capital, Business Banking and Nedbank Brand & Sponsorships. Managed the agencies biggest piece of business, Nedbank, which entailed Nedbank Capital, Business Banking and Nedbank Brand & Sponsorships.
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Norton Rose Fulbright
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United Kingdom
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Law Practice
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700 & Above Employee
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Credit Manager
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Feb 2001 - Sep 2006
Management and collection of the firms billings. Deneys Reitz, now Norton Rose, is one of the biggest Law Firms in South Africa. Management and collection of the firms billings. Deneys Reitz, now Norton Rose, is one of the biggest Law Firms in South Africa.
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Education
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University of South Africa/Universiteit van Suid-Afrika
Batchelor of Commerce, Industrial and Organizational Psychology