Rachel Baines, MCIM, F IDM
Head of Strategy & Campaigns at Chime Agency- Claim this Profile
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Bio
Henrik Aagaard Bustrup
Rach is always showing dedication, energy and passion in her work. She is very organised and methodical in the way she works. Rach has a wealth of experience, knowledge and insights from many years of managing email marketing, which coupled with a thorough appreciation and understanding of the value of omnichannel approach makes her quite unique. Rach successfully took full charge and ownership of defining RICS’s community programme, its overall strategy and roll-out as well as building the community team. She is a great manager of people always ensuring to bring the team with her on any journey. No doubt Rach is a great asset to any organisation, team or indeed customer.
Jilly Svikis
I recently worked with Rachel on our National Inclusion Week campaign over a period of 3 months. Rachel predominantly supported us with email and social comms, proving to be a safe pair of hands. What’s more, Rachel is a pleasure to work with, very organised and a true professional. Thanks Rachel, I hope we can work together again!
Izzie Taylor-Martin
Rachel is truly passionate about her work. She went above and beyond our expectations when working on the marketing for our business. We received insightful reports, suggestions and plans to improve our marketing through both social media and email. She was also very patient when explaining everything and took the time to listen to what we wanted to gain from her assistance.
Henrik Aagaard Bustrup
Rach is always showing dedication, energy and passion in her work. She is very organised and methodical in the way she works. Rach has a wealth of experience, knowledge and insights from many years of managing email marketing, which coupled with a thorough appreciation and understanding of the value of omnichannel approach makes her quite unique. Rach successfully took full charge and ownership of defining RICS’s community programme, its overall strategy and roll-out as well as building the community team. She is a great manager of people always ensuring to bring the team with her on any journey. No doubt Rach is a great asset to any organisation, team or indeed customer.
Jilly Svikis
I recently worked with Rachel on our National Inclusion Week campaign over a period of 3 months. Rachel predominantly supported us with email and social comms, proving to be a safe pair of hands. What’s more, Rachel is a pleasure to work with, very organised and a true professional. Thanks Rachel, I hope we can work together again!
Izzie Taylor-Martin
Rachel is truly passionate about her work. She went above and beyond our expectations when working on the marketing for our business. We received insightful reports, suggestions and plans to improve our marketing through both social media and email. She was also very patient when explaining everything and took the time to listen to what we wanted to gain from her assistance.
Henrik Aagaard Bustrup
Rach is always showing dedication, energy and passion in her work. She is very organised and methodical in the way she works. Rach has a wealth of experience, knowledge and insights from many years of managing email marketing, which coupled with a thorough appreciation and understanding of the value of omnichannel approach makes her quite unique. Rach successfully took full charge and ownership of defining RICS’s community programme, its overall strategy and roll-out as well as building the community team. She is a great manager of people always ensuring to bring the team with her on any journey. No doubt Rach is a great asset to any organisation, team or indeed customer.
Jilly Svikis
I recently worked with Rachel on our National Inclusion Week campaign over a period of 3 months. Rachel predominantly supported us with email and social comms, proving to be a safe pair of hands. What’s more, Rachel is a pleasure to work with, very organised and a true professional. Thanks Rachel, I hope we can work together again!
Izzie Taylor-Martin
Rachel is truly passionate about her work. She went above and beyond our expectations when working on the marketing for our business. We received insightful reports, suggestions and plans to improve our marketing through both social media and email. She was also very patient when explaining everything and took the time to listen to what we wanted to gain from her assistance.
Henrik Aagaard Bustrup
Rach is always showing dedication, energy and passion in her work. She is very organised and methodical in the way she works. Rach has a wealth of experience, knowledge and insights from many years of managing email marketing, which coupled with a thorough appreciation and understanding of the value of omnichannel approach makes her quite unique. Rach successfully took full charge and ownership of defining RICS’s community programme, its overall strategy and roll-out as well as building the community team. She is a great manager of people always ensuring to bring the team with her on any journey. No doubt Rach is a great asset to any organisation, team or indeed customer.
Jilly Svikis
I recently worked with Rachel on our National Inclusion Week campaign over a period of 3 months. Rachel predominantly supported us with email and social comms, proving to be a safe pair of hands. What’s more, Rachel is a pleasure to work with, very organised and a true professional. Thanks Rachel, I hope we can work together again!
Izzie Taylor-Martin
Rachel is truly passionate about her work. She went above and beyond our expectations when working on the marketing for our business. We received insightful reports, suggestions and plans to improve our marketing through both social media and email. She was also very patient when explaining everything and took the time to listen to what we wanted to gain from her assistance.
Credentials
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ClickUp Novice Certificate
ClickUpNov, 2022- Nov, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageFeb, 2021- Nov, 2024 -
Member, The Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingJul, 2020- Nov, 2024 -
Fellow of the Institute of Data & Marketing
Institute of Data & Marketing (IDM)May, 2020- Nov, 2024 -
Digital Skills: Mobile
-Oct, 2018- Nov, 2024 -
Award in General Data Protection
The Institute of Direct and Digital Marketing (IDM)Nov, 2016- Nov, 2024 -
CIM MCIM Member
CIM | The Chartered Institute of MarketingMar, 2021- Nov, 2024 -
Associate Member, The Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingAug, 2018- Nov, 2024
Experience
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Chime Agency
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Head of Strategy & Campaigns
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May 2022 - Present
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Baines-Moore Digital Marketing
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United Kingdom
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Advertising Services
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Award-Winning Freelance Digital Marketing Consultant
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Feb 2022 - Present
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RICS
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United Kingdom
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Real Estate
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700 & Above Employee
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Engagement Channels Manager (Special Projects)
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May 2022 - Sep 2022
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Engagement Channels Manager
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Apr 2021 - May 2022
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Global Email Marketing Manager
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Jun 2018 - Mar 2021
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Email Editor and Campaigns Manager (Global)
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Jul 2015 - Jun 2018
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The Telegraph
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United Kingdom
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Media Production
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700 & Above Employee
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Newsletter Campaigns Manager
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Nov 2014 - Jul 2015
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IDG UK
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Senior email campaigns manager
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May 2013 - Nov 2014
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Hodder Education
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United Kingdom
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Education
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100 - 200 Employee
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Digital Marketing Assistant
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Sep 2011 - May 2013
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Penguin Random House
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United States
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Book Publishing
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700 & Above Employee
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Publicity Assistant (Intern)
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May 2011 - May 2011
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University of Birmingham
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United Kingdom
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Higher Education
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700 & Above Employee
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Society President
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May 2008 - Dec 2009
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Education
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Cambridge Marketing College
CIM Level 6 Digital Diploma in Professional Marketing -
Cambridge Marketing College
CAM Level 4 Diploma in Digital Marketing -
University of Birmingham
Bachelor of Arts (BA) -
Prendergast Girls School
High School