Experience

BetterMynd

• United States
• Mental Health Care
• 1 - 100 Employee

• VP Marketing and GTM Operations

  • Apr 2023 - Present

  BetterMynd is the industry's most cost-effective, mission-first teletherapy platform exclusively dedicated to higher education. We take a markedly different approach to our partnerships through our principles of service: flexibility, session roll-over, and transparency. Through our network of licensed counselors and the power of teletherapy, BetterMynd is empowering college and university students to get the mental health care they need. #MentalHealthMatters BetterMynd is the industry's most cost-effective, mission-first teletherapy platform exclusively dedicated to higher education. We take a markedly different approach to our partnerships through our principles of service: flexibility, session roll-over, and transparency. Through our network of licensed counselors and the power of teletherapy, BetterMynd is empowering college and university students to get the mental health care they need. #MentalHealthMatters



The Ricciardi Group

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Freelancer

  • Nov 2022 - Present



Self-employed

• Boston, MA

• Startup Marketing Consultant

  • Oct 2022 - Present

  Partnering with early-stage B2B startups to build and scale their marketing discipline - including GTM essentials, tech stack and operations, channel mix and more. One-on-one mentoring/coaching to on-the-rise marketers. Partnering with early-stage B2B startups to build and scale their marketing discipline - including GTM essentials, tech stack and operations, channel mix and more. One-on-one mentoring/coaching to on-the-rise marketers.



SigFig

• United States
• Software Development
• 100 - 200 Employee

• Vice President, Enterprise Marketing

  • Oct 2021 - Oct 2022

  Founded in 2006, SigFig is a late-stage FinTech startup headquartered in San Francisco, CA. A pioneer in the DTC robo advisory space, SigFig has evolved to offer a variety of B2B white label advice and engagement solutions to leading financial institutions in wealth management and retail banking. Applying my experience building B2B SaaS Marketing teams, I served as the inaugural B2B Marketing leader reporting to the CRO to build the brand and drive awareness across the company’s newly expanded portfolio of B2B offerings. Built a team from the ground up including 5 FTEs and integrated agency partnerships for digital marketing, PR, and design. Led the overall strategic vision, operations, demand gen, product marketing, sales enablement, GTM strategy, content marketing, thought leadership, events, brand marketing, and more. Show less



Mentor Collective

• United States
• Education Administration Programs
• 200 - 300 Employee

• Vice President of Marketing & Go-To-Market

  • Sep 2018 - Jul 2021

  Mentor Collective is an early-stage EdTech startup located in Boston, MA. Mentor Collective partners with 100+ higher education institutions and organizations to deliver large-scale, high-quality mentorship programs. I leveraged my MBA, knowledge of the higher education market, and B2B SaaS Enterprise selling experience as a management team member reporting to the CEO. I was the firm's founding marketing leader, growing the department from 0-10 people and 5x ARR growth over 3 years. In January 2022, Mentor Collective secured a $21M Series A led by Resolve Growth Partners. Show less

• Senior Partnerships Director

  • Jan 2018 - Sep 2018



MindMax

• United States
• Education Administration Programs
• 1 - 100 Employee

• Director of Sales and Marketing

  • Jul 2017 - Jan 2018

  MindMax is a higher education enrollment and marketing consultancy located in the Greater Boston Area. MindMax has been named to the Inc. 5000 list of Fastest Growing Companies 5 years in a row and partners with some of the best schools in the country including Harvard University, RISD, Emory University, and Boston University.Brought in based on my GTM and sales work at Crimson Hexagon, which had a special focus on nonprofits and educational institutions.Executive team member reporting to the CEO responsible initially for building out the sales function, then quickly took on leadership of marketing to create operational cohesion (Martech stack), fully realize the events channel, and increase demand gen capacity through agency relationships. Show less

• Director of Sales

  • Dec 2016 - Jul 2017



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director of Business Development

  • Sep 2016 - Dec 2016

  dunnhumby is global leader in Customer Data Science working with brands, grocery retail, retail pharmacy, and retailer financial services. Their advocacy platform, BzzAgent, impacts a brand throughout its life cycle via a vast consumer network and sophisticated analytics approach to prove actual sales lift and ROI. Building off of my experience working with consumer insights for major brands at Crimson Hexagon, I was focused on BzzAgent's portfolio of CPG retailers. dunnhumby is global leader in Customer Data Science working with brands, grocery retail, retail pharmacy, and retailer financial services. Their advocacy platform, BzzAgent, impacts a brand throughout its life cycle via a vast consumer network and sophisticated analytics approach to prove actual sales lift and ROI. Building off of my experience working with consumer insights for major brands at Crimson Hexagon, I was focused on BzzAgent's portfolio of CPG retailers.



Crimson Hexagon

• United States
• Software Development
• 1 - 100 Employee

• Enterprise Sales Executive

  • Jan 2015 - Sep 2016

  Crimson Hexagon provides AI powered consumer insights from its huge repository of unstructured data including social media, reviews, forums and other venues of consumer commentary. Crimson was acquired by Brandwatch in 2018 now a $100M + company in ARR.Coming out of my work in major gifts fundraising, I began my sales and GTM experience at Crimson Hexagon, first as a BDR then an Enterprise AE. I was promoted to the AE position through my GTM work identifying an untapped opportunity to sell to the nonprofit and education verticals. Show less

• Business Development Representative

  • Aug 2014 - May 2015



Year Up

• United States
• Non-profit Organizations
• 700 & Above Employee

• Development Manager

  • Feb 2014 - Aug 2014

  Year Up is a nonprofit organization headquartered in Boston, MA with 29 locations across the US. Year Up brings talented young adults and top companies together to launch careers, power businesses, and build community.Leveraging several years of operational, events, and administrative experience out of college, I served in a dual role as head of communications and a front-line fundraiser responsible for $1M+ portfolio of foundation and corporate donors.

• Foundations and Communications Manager

  • Feb 2012 - Feb 2014