Growth Marketing

• Jul 2009 - Present

Helping Clients with Multi-channel Digital & Traditional Marketing Strategies in Offline / Online Retail, Recruiting, Automotive, Apparel, Music Industry, Management Consulting, Coaching, B2B Lead Generation, Nonprofit, Restaurant / Bar, Distilled Spirits and more... ► Visual Content Marketing Strategies including Pinterest, Instagram and LinkedIn® ► LinkedIn Profile Optimization, Lead Generation and Management of LinkedIn Ads ► Facebook Business Profile Optimization… Show more Helping Clients with Multi-channel Digital & Traditional Marketing Strategies in Offline / Online Retail, Recruiting, Automotive, Apparel, Music Industry, Management Consulting, Coaching, B2B Lead Generation, Nonprofit, Restaurant / Bar, Distilled Spirits and more... ► Visual Content Marketing Strategies including Pinterest, Instagram and LinkedIn® ► LinkedIn Profile Optimization, Lead Generation and Management of LinkedIn Ads ► Facebook Business Profile Optimization, Management and Facebook Ads ► Social Media Optimization, Copywriting, Management and Analytics to Measure ROI & Results ► Search Engine Marketing — Search Engine Optimization (SEO) and Pay Per Click (PPC) Ads ► Local SEO — Correct and Updated Online Business Listings including Google Maps ► Omni-channel Marketing — Implementation, Budgets, Management, Analysis and Optimization ► Google Analytics — Customer Journey, KPIs, Revenue, Attribution, Personas, Psychographics, Customer Experience, Performance Reports and Cohort Analysis Show less Helping Clients with Multi-channel Digital & Traditional Marketing Strategies in Offline / Online Retail, Recruiting, Automotive, Apparel, Music Industry, Management Consulting, Coaching, B2B Lead Generation, Nonprofit, Restaurant / Bar, Distilled Spirits and more... ► Visual Content Marketing Strategies including Pinterest, Instagram and LinkedIn® ► LinkedIn Profile Optimization, Lead Generation and Management of LinkedIn Ads ► Facebook Business Profile Optimization… Show more Helping Clients with Multi-channel Digital & Traditional Marketing Strategies in Offline / Online Retail, Recruiting, Automotive, Apparel, Music Industry, Management Consulting, Coaching, B2B Lead Generation, Nonprofit, Restaurant / Bar, Distilled Spirits and more... ► Visual Content Marketing Strategies including Pinterest, Instagram and LinkedIn® ► LinkedIn Profile Optimization, Lead Generation and Management of LinkedIn Ads ► Facebook Business Profile Optimization, Management and Facebook Ads ► Social Media Optimization, Copywriting, Management and Analytics to Measure ROI & Results ► Search Engine Marketing — Search Engine Optimization (SEO) and Pay Per Click (PPC) Ads ► Local SEO — Correct and Updated Online Business Listings including Google Maps ► Omni-channel Marketing — Implementation, Budgets, Management, Analysis and Optimization ► Google Analytics — Customer Journey, KPIs, Revenue, Attribution, Personas, Psychographics, Customer Experience, Performance Reports and Cohort Analysis Show less

PPC Marketing Director

• Jan 2014 - Dec 2014

☆ PPC Management, Client Communications, Project Management, Landing Pages, Conversion Processes, Optimization, Online Mortgage Leads to Regulatory Compliance for Republic Bank • Managed all Search, Display & Remarketing (PPC) Pay Per Click Advertising • Integrated Digital Marketing Analysis and Strategies Including SEO, Paid Search, and social ☆ Client facing meetings for digital strategies including paid search, social, and SEO ☆ Omni-channel remarketing AdWords and… Show more ☆ PPC Management, Client Communications, Project Management, Landing Pages, Conversion Processes, Optimization, Online Mortgage Leads to Regulatory Compliance for Republic Bank • Managed all Search, Display & Remarketing (PPC) Pay Per Click Advertising • Integrated Digital Marketing Analysis and Strategies Including SEO, Paid Search, and social ☆ Client facing meetings for digital strategies including paid search, social, and SEO ☆ Omni-channel remarketing AdWords and Facebook ads for Johnson & Johnson ACUVUE® • Creation of proposals that led to winning new business and larger advertising budgets • Copywriting — Proven Track Record of Improving ad click-through rates and conversions • Landing pages, image ads, content planning, Project Management, and media buys • P/L Responsibilities • A/B Tests, growth and audiences with Google Analytics (certified) Show less ☆ PPC Management, Client Communications, Project Management, Landing Pages, Conversion Processes, Optimization, Online Mortgage Leads to Regulatory Compliance for Republic Bank • Managed all Search, Display & Remarketing (PPC) Pay Per Click Advertising • Integrated Digital Marketing Analysis and Strategies Including SEO, Paid Search, and social ☆ Client facing meetings for digital strategies including paid search, social, and SEO ☆ Omni-channel remarketing AdWords and… Show more ☆ PPC Management, Client Communications, Project Management, Landing Pages, Conversion Processes, Optimization, Online Mortgage Leads to Regulatory Compliance for Republic Bank • Managed all Search, Display & Remarketing (PPC) Pay Per Click Advertising • Integrated Digital Marketing Analysis and Strategies Including SEO, Paid Search, and social ☆ Client facing meetings for digital strategies including paid search, social, and SEO ☆ Omni-channel remarketing AdWords and Facebook ads for Johnson & Johnson ACUVUE® • Creation of proposals that led to winning new business and larger advertising budgets • Copywriting — Proven Track Record of Improving ad click-through rates and conversions • Landing pages, image ads, content planning, Project Management, and media buys • P/L Responsibilities • A/B Tests, growth and audiences with Google Analytics (certified) Show less

PPC Search Marketing Specialist

• Jan 2013 - Dec 2013

Brand Experience included managing search ad campaigns (PPC) for: Fruit of the Loom, WARE, Lightyear Network Solutions, Russell Athletic, LeapFrog Interactive, LEAP, HR Affiliates, EVS (Electronic Verification Systems), Enterprise & Small Business — US & Canada for Ceridian® • Search Engine Marketing (SEM) Pay Per Click Advertising (PPC) • Google AdWords, Yahoo ads, Bing ads eCommerce, Lead Gen • Google Analytics including Cohort Analysis, personas, traffic sources, SEO, paid… Show more Brand Experience included managing search ad campaigns (PPC) for: Fruit of the Loom, WARE, Lightyear Network Solutions, Russell Athletic, LeapFrog Interactive, LEAP, HR Affiliates, EVS (Electronic Verification Systems), Enterprise & Small Business — US & Canada for Ceridian® • Search Engine Marketing (SEM) Pay Per Click Advertising (PPC) • Google AdWords, Yahoo ads, Bing ads eCommerce, Lead Gen • Google Analytics including Cohort Analysis, personas, traffic sources, SEO, paid media • Cross-functional team lead on Landing Pages & Conversion Process Optimization • Media Planning, Budgeting, Strategy, Buying, Analysis and Reporting • Vendor Management: Marin, Google AdWords, Bing Ads ☆ Created PPC campaigns for Fruit of the Loom® apparel brands including Back-to-School ☆ Improved AdWords cost per conversion for Ceridian® Show less Brand Experience included managing search ad campaigns (PPC) for: Fruit of the Loom, WARE, Lightyear Network Solutions, Russell Athletic, LeapFrog Interactive, LEAP, HR Affiliates, EVS (Electronic Verification Systems), Enterprise & Small Business — US & Canada for Ceridian® • Search Engine Marketing (SEM) Pay Per Click Advertising (PPC) • Google AdWords, Yahoo ads, Bing ads eCommerce, Lead Gen • Google Analytics including Cohort Analysis, personas, traffic sources, SEO, paid… Show more Brand Experience included managing search ad campaigns (PPC) for: Fruit of the Loom, WARE, Lightyear Network Solutions, Russell Athletic, LeapFrog Interactive, LEAP, HR Affiliates, EVS (Electronic Verification Systems), Enterprise & Small Business — US & Canada for Ceridian® • Search Engine Marketing (SEM) Pay Per Click Advertising (PPC) • Google AdWords, Yahoo ads, Bing ads eCommerce, Lead Gen • Google Analytics including Cohort Analysis, personas, traffic sources, SEO, paid media • Cross-functional team lead on Landing Pages & Conversion Process Optimization • Media Planning, Budgeting, Strategy, Buying, Analysis and Reporting • Vendor Management: Marin, Google AdWords, Bing Ads ☆ Created PPC campaigns for Fruit of the Loom® apparel brands including Back-to-School ☆ Improved AdWords cost per conversion for Ceridian® Show less

Pay Per Click Manager

• Jan 2008 - Jul 2009

☆ Search Marketing and Social Media Advertising Agency Brand Experience: Hewlett-Packard HP®, MagCloud, Heat USA, Exterior-Accents, Teavana®, Procter & Gamble and more... • Yahoo Ads / Google AdWords certified; experienced with AdWords Interface, Analytics, Excel • Market research, analysis, segmentation for persona creation • Communicated with clients and teams at Google AdWords, Yahoo Ads and Facebook • Migrated AdWords campaigns within ROI goals to Yahoo Ads and… Show more ☆ Search Marketing and Social Media Advertising Agency Brand Experience: Hewlett-Packard HP®, MagCloud, Heat USA, Exterior-Accents, Teavana®, Procter & Gamble and more... • Yahoo Ads / Google AdWords certified; experienced with AdWords Interface, Analytics, Excel • Market research, analysis, segmentation for persona creation • Communicated with clients and teams at Google AdWords, Yahoo Ads and Facebook • Migrated AdWords campaigns within ROI goals to Yahoo Ads and MSN • Ad copy & landing page optimization, A/B testing improved CTR, quality scores & conversion rates Deliverables included: client communications, reporting, market research, keyword research, competitor research / analysis, Pay-Per-Click (PPC) ad campaign structure, creation and development, ad copywriting, A/B testing, multivariate testing, search query analysis, customer journeys from search to signup / checkout process, optimization, google analytics reporting / interpretation, conversion rate optimization (CRO), lead generation, client on-boarding, agency representation at trade shows (SMX) ☆ Exceeded all goals and KPIs managing performance based ad budgets up to 250K per month ☆ Millions in e-Commerce sales from PPC ads for consumer packaged goods client Teavana® Show less ☆ Search Marketing and Social Media Advertising Agency Brand Experience: Hewlett-Packard HP®, MagCloud, Heat USA, Exterior-Accents, Teavana®, Procter & Gamble and more... • Yahoo Ads / Google AdWords certified; experienced with AdWords Interface, Analytics, Excel • Market research, analysis, segmentation for persona creation • Communicated with clients and teams at Google AdWords, Yahoo Ads and Facebook • Migrated AdWords campaigns within ROI goals to Yahoo Ads and… Show more ☆ Search Marketing and Social Media Advertising Agency Brand Experience: Hewlett-Packard HP®, MagCloud, Heat USA, Exterior-Accents, Teavana®, Procter & Gamble and more... • Yahoo Ads / Google AdWords certified; experienced with AdWords Interface, Analytics, Excel • Market research, analysis, segmentation for persona creation • Communicated with clients and teams at Google AdWords, Yahoo Ads and Facebook • Migrated AdWords campaigns within ROI goals to Yahoo Ads and MSN • Ad copy & landing page optimization, A/B testing improved CTR, quality scores & conversion rates Deliverables included: client communications, reporting, market research, keyword research, competitor research / analysis, Pay-Per-Click (PPC) ad campaign structure, creation and development, ad copywriting, A/B testing, multivariate testing, search query analysis, customer journeys from search to signup / checkout process, optimization, google analytics reporting / interpretation, conversion rate optimization (CRO), lead generation, client on-boarding, agency representation at trade shows (SMX) ☆ Exceeded all goals and KPIs managing performance based ad budgets up to 250K per month ☆ Millions in e-Commerce sales from PPC ads for consumer packaged goods client Teavana® Show less

Senior Recruiter

• Jan 2006 - Jan 2008

☆ Permanent placement recruiting under contract for the largest tier 1 automotive supplier ☆ Won new business, sourced, recruited and made placements of CNC industrial maintenance, personnel engineers, and managers • Business-to-business (B2B) sales • Research and analysis of clients and competitors • Communications and contracts with HR personnel and hiring managers • Sourcing, interviewing and extending offers • Implemented a CRM for candidates and job openings •… Show more ☆ Permanent placement recruiting under contract for the largest tier 1 automotive supplier ☆ Won new business, sourced, recruited and made placements of CNC industrial maintenance, personnel engineers, and managers • Business-to-business (B2B) sales • Research and analysis of clients and competitors • Communications and contracts with HR personnel and hiring managers • Sourcing, interviewing and extending offers • Implemented a CRM for candidates and job openings • Talent acquisition and successful placements for clients including Bosch, Toyotetsu, Aluma-Kraft, and Electro Cycle of the Metal Exchange Corporation Show less ☆ Permanent placement recruiting under contract for the largest tier 1 automotive supplier ☆ Won new business, sourced, recruited and made placements of CNC industrial maintenance, personnel engineers, and managers • Business-to-business (B2B) sales • Research and analysis of clients and competitors • Communications and contracts with HR personnel and hiring managers • Sourcing, interviewing and extending offers • Implemented a CRM for candidates and job openings •… Show more ☆ Permanent placement recruiting under contract for the largest tier 1 automotive supplier ☆ Won new business, sourced, recruited and made placements of CNC industrial maintenance, personnel engineers, and managers • Business-to-business (B2B) sales • Research and analysis of clients and competitors • Communications and contracts with HR personnel and hiring managers • Sourcing, interviewing and extending offers • Implemented a CRM for candidates and job openings • Talent acquisition and successful placements for clients including Bosch, Toyotetsu, Aluma-Kraft, and Electro Cycle of the Metal Exchange Corporation Show less

Server Trainer

• 2000 - 2008

☆ (8) years of restaurant experience included Bartending and many new rollouts in Casual Dining ► Server, Bartender and Trainer on exemplary customer service including specific, timely questions for beer, wine, spirits and signature drink pairings maximized upsells and increased guest check averages ☆ (8) years of restaurant experience included Bartending and many new rollouts in Casual Dining ► Server, Bartender and Trainer on exemplary customer service including specific, timely questions for beer, wine, spirits and signature drink pairings maximized upsells and increased guest check averages

Visual Merchandiser

• 2005 - 2006

☆ Retail merchandising experience with the largest distributor and marketer of books, music, and video • Improved same-store sales through analysis of sales trends for opportunities, cross-merchandised and ordered additional Bluegrass music and signage • Grew floor space for books, music and video point-of-purchase (POP) displays leveraging sales reports • Increased sales by 8% through product positioning, cross-merchandising, and cross-promotions • Set intricate product… Show more ☆ Retail merchandising experience with the largest distributor and marketer of books, music, and video • Improved same-store sales through analysis of sales trends for opportunities, cross-merchandised and ordered additional Bluegrass music and signage • Grew floor space for books, music and video point-of-purchase (POP) displays leveraging sales reports • Increased sales by 8% through product positioning, cross-merchandising, and cross-promotions • Set intricate product displays and creatively merchandised to improve sell-through • In-store music events and promotions • Partnered with Clark Publishing Group for the book release of the Kentucky Almanac 2006 Show less ☆ Retail merchandising experience with the largest distributor and marketer of books, music, and video • Improved same-store sales through analysis of sales trends for opportunities, cross-merchandised and ordered additional Bluegrass music and signage • Grew floor space for books, music and video point-of-purchase (POP) displays leveraging sales reports • Increased sales by 8% through product positioning, cross-merchandising, and cross-promotions • Set intricate product… Show more ☆ Retail merchandising experience with the largest distributor and marketer of books, music, and video • Improved same-store sales through analysis of sales trends for opportunities, cross-merchandised and ordered additional Bluegrass music and signage • Grew floor space for books, music and video point-of-purchase (POP) displays leveraging sales reports • Increased sales by 8% through product positioning, cross-merchandising, and cross-promotions • Set intricate product displays and creatively merchandised to improve sell-through • In-store music events and promotions • Partnered with Clark Publishing Group for the book release of the Kentucky Almanac 2006 Show less

Marketing Coordinator (co-op)

• 2004 - 2005

☆ Payroll and accounting services and support for QuickBooks and Peachtree • Intern in business-to-business (B-to-B) sales, marketing campaigns, market research, and brand identity • Spearheaded local marketing program for referrals eliminating 20% of costs and developed new procedures for acquiring clients through community involvement and personal selling • Established premium link exchanges for profitable affiliate relationships and search engine optimization • Created and… Show more ☆ Payroll and accounting services and support for QuickBooks and Peachtree • Intern in business-to-business (B-to-B) sales, marketing campaigns, market research, and brand identity • Spearheaded local marketing program for referrals eliminating 20% of costs and developed new procedures for acquiring clients through community involvement and personal selling • Established premium link exchanges for profitable affiliate relationships and search engine optimization • Created and edited content for marketing materials, web sites, Google AdWords PPC (SEM) Show less ☆ Payroll and accounting services and support for QuickBooks and Peachtree • Intern in business-to-business (B-to-B) sales, marketing campaigns, market research, and brand identity • Spearheaded local marketing program for referrals eliminating 20% of costs and developed new procedures for acquiring clients through community involvement and personal selling • Established premium link exchanges for profitable affiliate relationships and search engine optimization • Created and… Show more ☆ Payroll and accounting services and support for QuickBooks and Peachtree • Intern in business-to-business (B-to-B) sales, marketing campaigns, market research, and brand identity • Spearheaded local marketing program for referrals eliminating 20% of costs and developed new procedures for acquiring clients through community involvement and personal selling • Established premium link exchanges for profitable affiliate relationships and search engine optimization • Created and edited content for marketing materials, web sites, Google AdWords PPC (SEM) Show less

Email Marketing Specialist

• 1999 - 2000

Digital media experience initially in email marketing Digital media experience initially in email marketing

Trainer Server

• 1998 - 1999

Server Trainer

• 1997 - 1998

Casual dining restaurant and training experience Casual dining restaurant and training experience

Cashier

• 1996 - 1996

Server

• 1994 - 1995

Restaurant experience Restaurant experience

Front Counter, Drive Thru Back/Front Window Crew Member

• 1992 - 1994

Quick service restaurant experience Quick service restaurant experience