Alex Wereszczynskyj
Development Director at HUGS (Help, Understanding & Group Support)- Claim this Profile
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Bio
Experience
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HUGS (Help, Understanding & Group Support)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Development Director
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Mar 2021 - Present
Provide leadership in developing, coordinating, and implementing a diversified comprehensive development plan that is aligned with HUGS’ strategic plan. I am responsible for fund development, public relations and marketing activities to create sufficient and sustainable financial resources to support HUGS’ mission of improving the quality of life for Hawaii’s families with seriously ill children and its programs. Provide leadership in developing, coordinating, and implementing a diversified comprehensive development plan that is aligned with HUGS’ strategic plan. I am responsible for fund development, public relations and marketing activities to create sufficient and sustainable financial resources to support HUGS’ mission of improving the quality of life for Hawaii’s families with seriously ill children and its programs.
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KIKU TV
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Manager
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Sep 2020 - Mar 2021
I was recruited due to my years of experience in sales and marketing to help increase sales and revenue for the station. Developing marketing strategies and messaging for clients and prospect new clients to help with their marketing efforts and communicating their message. I was recruited due to my years of experience in sales and marketing to help increase sales and revenue for the station. Developing marketing strategies and messaging for clients and prospect new clients to help with their marketing efforts and communicating their message.
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PacRim Marketing Group, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Integrated Marketing Manager
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Oct 2018 - Sep 2020
I managed the operations of the Integrated Marketing Services business unit, providing marketing and PR strategies to clients to help increase visitors from Japan, Korea and China to their business and increase presence in related media in Asia. I worked on integrated digital and traditional marketing campaigns to achieve results that increased brand awareness and presence in media year-over-year. -Successfully increased media request and coverage for Maui Visitors and Conventions Bureau in digital print and social media channels -Increased social media coverage for Kapolei Commons and Ko Olina Resorts by working with social media influencers and up-to-date press releases translated into Japanese, Korean and Chinese and distributed to relevant media -Worked closely with my media contacts to leverage photo shoots and editorials to increase brand awareness of Alohilani Resorts in the Asia markets
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Aqua-Aston Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Advertising Manager
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Dec 2007 - Oct 2018
I was in charge of directing marketing strategies for the Asian markets to create increased brand awareness and loyalty across a portfolio of 50+ diverse properties ranging from budget to luxury. I also oversaw the advertising and creative for the North American markets integrated digital and traditional marketing campaigns including but not limited to media planning and buying, e-mail campaigns, collateral production and media coordination. I also worked on the rebranding efforts from Aston Hotels & Resorts to Aqua-Aston Hospitality. -Single-handily improved internal processes including bringing all creative work in-house to rely less on 3rd party vendors and saving over $5000 in expenses -Garnered coverage in Japanese media 20-40% year-over-year and increase brand awareness of Aqua-Aston in Asia -Created in-house collateral for the sales team that helped increase revenue $60M+ -Assisted with launching and marketing newly-created loyalty program "A-List" to compete with big-brand programs like "Marriott Rewards" and successfully attained over 3,000 members in the first month -Helped market our most successful sales campaign to date, "50 Days of Aloha" through creative messaging, presentation and multi-channel execution
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Account Coordinator
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Nov 2005 - Dec 2007
Media and ad placement, client representation, job fair coordination and setup, pre-press ad and collateral items design, proof reading of ads, ad sales, consultation. Media and ad placement, client representation, job fair coordination and setup, pre-press ad and collateral items design, proof reading of ads, ad sales, consultation.
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Advertising and Marketing Specialist
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Jun 2004 - Nov 2005
Japanese ad agency and media sales. PIA Map Hawaii, Hawaii Shopping and Restaurant Guide, Hawaii Best Guide, ANA Sky Vision, Host of PIA Corporation Honolulu Marathon Group. Japanese ad agency and media sales. PIA Map Hawaii, Hawaii Shopping and Restaurant Guide, Hawaii Best Guide, ANA Sky Vision, Host of PIA Corporation Honolulu Marathon Group.
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Hotel Reservations Coordinator
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Jun 2001 - Jun 2004
Hotel reservation coordination, liaison between local hotels and Japan branch office, control of room block for hotels of responsibility, customer service, Pan Pacific Festival aid. Hotel reservation coordination, liaison between local hotels and Japan branch office, control of room block for hotels of responsibility, customer service, Pan Pacific Festival aid.
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Burberry
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United Kingdom
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Luxury Goods & Jewelry
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700 & Above Employee
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Sales Supervisor
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Sep 2000 - Jul 2001
Supervised sales floor and staff, store open and close duties, processed daily deposits, customer service, cash handling and inventory. Supervised sales floor and staff, store open and close duties, processed daily deposits, customer service, cash handling and inventory.
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Fendi
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Sales Associate
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Jun 1998 - Sep 2000
Provided sales assistance, customer service, cash handling, inventory and stock. Provided sales assistance, customer service, cash handling, inventory and stock.
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Benetton Group
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Italy
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Retail Apparel and Fashion
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700 & Above Employee
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Shift Supervisor
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May 1995 - Jun 1998
Supervised sales floor and staff, open and close duties, cash handling, sales, customer service, inventory and stock. Supervised sales floor and staff, open and close duties, cash handling, sales, customer service, inventory and stock.
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Education
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University of Hawaii at Manoa
BA, Public Relations/Journalism -
Konan University
Japanese