Alicia Chaffee
VP Strategy and Business Development at FRAME- Claim this Profile
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English Native or bilingual proficiency
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Italian Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Experience
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FRAME
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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VP Strategy and Business Development
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Dec 2022 - Present
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Director of Planning
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Mar 2022 - Jan 2023
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Planning Manager, DTC & Special Projects
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Feb 2021 - Mar 2022
• Supervise planning and allocation teams for Direct-to-Consumer channel• Lead Newstore POS system rollout, liaison between IT group and all business users• Manage implementation of Looker data platform for all DTC reporting • Designed custom FRAME allocation application with external vendor • Develop financial targets for international Ecommerce growth, strategic focus on Chinese market with Tmall expansion• Drive DTC inventory optimization initiatives with executive team• Oversee annual revenue targets and inventory budgets for Direct-to-Consumer channel with +50% comp trend
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Senior Planner, Direct to Consumer
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Jan 2019 - Feb 2021
• Created Open to Buy tool and manage monthly forecasting of sales and inventory• Built product category plans and SKU targets reflecting collaboration with Buying team• Projected new store volume and seasonality and create productivity benchmarks• Led automation of allocation process by aligning workflows between Customer Service and outside system vendors• Manage Assistant Planner, overseeing weekly allocations and professional development
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rag & bone
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United States
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Retail Apparel and Fashion
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300 - 400 Employee
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Retail Planner
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May 2016 - Jan 2019
• Managed monthly Open to Buy and inventory flow with receipt logs, markdown planning and RTV analysis • Lead weekly business reviews and communicate action plans to upper management and CEO • Built seasonal purchase budgets and provided SKU optimization strategies • Streamlined product life cycle and exit strategies between retail and wholesale • Lead creation of cost-engineered outlet collection, increased top-line margin 700 BP • Built digital and in-store marketing strategy with Marketing, Creative teams • Trained two Allocators on outlet inventory management and allocations
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ANN INC (Ann Taylor | LOFT | Lou & Grey)
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United States
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Retail
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700 & Above Employee
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Merchandise Planner
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Apr 2015 - May 2016
• Develop and present strategic annual and quarterly plans to achieve positive sales comp• Prepare monthly sales forecast and work with merchant partners to solve business challenges • Project weekly sales based on current and historical trends and change pricing strategy tomaximize gross margin• Delivered 14% YTD sales comp in new brand category, by leveraging strong styles andmanaging bad inventory profitably• Completed comprehensive report on 3-year Sweater history and presented to leadership
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Merchandise Location Analyst
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Apr 2013 - Apr 2015
• Created store plans for sales, inventory and pricing promotions• Implemented allocation strategies and provided inventory location reports to cross-functionalpartners and upper management• Projected weekly sales by store to find location-specific opportunities and minimize risk• Provided APS, sell through and delivery suggestions to merchants and planners• Regularly pulled data from SAP Business Intelligence to analyze trends and develop ad-hocbusiness tools• Created SKU productivity tool for ATF business to implement tiered assortment and increasegross margin• Strategized store promotions for winter 2014 cashmere, leading to positive 2.5% AUR comp• MID allocation system leader, worked with other Ann Inc brands to create standardization andtroubleshooting manual
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Education
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Columbia Business School
Master of Business Administration - MBA -
New York University
Bachelor of Arts (B.A.), Mathematics