Experience

Blend Public Relations

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Mar 2020 - Present



Taylors Wines

• Australia
• Wine & Spirits
• 1 - 100 Employee

• Communications Manager

  • Oct 2015 - Mar 2020

  Since establishing their winery three generations ago, the Taylor family’s unique blend of ‘old world’ estate philosophy, ‘new world’ winemaking innovation and zealous attention to detail has seen Taylors Wines awarded more than 4,500 medals at prestigious wine shows the world over. The family’s vineyard is situated in South Australia’s beautiful Clare Valley, in the sub-region of Auburn and stretches to the Watervale border. As Communications Manager, I am responsible for managing day to day communications, both internally and externally, for Taylors Wines domestic and international markets. By working with agency partners here and abroad, I am responsible for generating awareness for Taylors (Wakefield Wines in export markets) portfolio of wines, creating thought leadership opportunities, profiling innovations at the winery and in packaging, and Taylors family heritage through traditional and non-traditional coverage generating activities, be it traditional media office management, media events, or consumer experiential. Other responsibilities include copy writing for social, web, packaging and brand communications; internal and external stakeholder communications; brand partnerships; and events. Taylors marketing team is recognised as a leader in the wine industry, with recent accolades and awards including: - Golden Target Awards - National Awards for Best Experiential Campaign 2018 - Wine Communicators of the Year Awards, Best PR Campaign 2018 - B&T Awards - Marketing Team of the Year 2016 - Australian Marketing Institute - Marketing Team of the Year (National) 2016 - Australian Effies (Beverage Category) - Bronze 2016 - Australian Drinks Awards Best Ad Campaign and Best Innovation in Wine 2016 Show less



Liquid Ideas

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Aug 2013 - Oct 2015

  Liquid Ideas is a unique creative communications agency that understands lifestyle and culture from the inside. The agency draws on its insights, creativity and relationships to create ideas that flow effortlessly through our hyper-connected world. The Liquid Ideas team loves helping lifestyle products (from beers and wines to sports and causes) become great brands. And it loves helping great brands (from cereals to airlines) find their rightful place in the lifestyle landscape, creating fame friends, fun, and fortune along the way. Client activities: -Working with Accolade Wines and their extensive range of award winning wines through media relations with wine, lifestyle and trade media, and product launch events -Launch and media relations for Macro Meats Gourmet Game range of wild game kangaroo meats, including the new Paroo Premium Kangaroo range of chef's quality kangaroo meat cuts -Events and media relations for a selection of Westfield shopping centres - including the launch of the inaugural Westfield Sydney Winter Food Festival, the launch of the new dining precinct at Westfield Eastgardens and the launch of the dining precinct at Westfield Chatswood -Events and media relations for New Zealand's Craggy Range winery -Events, product launches and media relations for LYNX range of male grooming products -Launch event and media relations for Bertolli Olive Oil Show less



Love PR

• Paddington, NSW

• Account Manager

  • Oct 2011 - Aug 2013

  Manage and oversee effective publicity and outreach for selected luxury lifestyle, beauty and fashion brands. Daily tasks include; monitoring and analyzing daily media coverage; managing strategy and execution of social media strategies across Facebook, Instagram and Twitter; new business pitching and presentation to potential new clients; daily media engagement, pitching and meeting to generate coverage opportunities for our portfolio of clients. Client activities: -Media relations for Organix range of hair care and styling products -Launch events, media and trade relations for NVEY ECO organic cosmetics and skin care -Launch events and media relations for Color WOW hair colour maintenance and styling range -Media relations for Hairhouse Warehouse -Social media strategy and execution across all clients Show less



Valley Leadership

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Public Relations Intern

  • Oct 2010 - May 2011

  Collaborating on communications materials. Assisting with the development of and running of events, including the Man and Woman of the Year luncheon and reception in Downtown Phoenix. Inputing membership data. Being the office contact for current VL Institute members and alumni. Recruiting Valley Teen Leadership members. Collaborating on communications materials. Assisting with the development of and running of events, including the Man and Woman of the Year luncheon and reception in Downtown Phoenix. Inputing membership data. Being the office contact for current VL Institute members and alumni. Recruiting Valley Teen Leadership members.