Director of Strategy

• Oct 2019 - Present

• Oversees marketing, creative, and brand development • Interfaces with brand executives and stakeholders to understand goals and built trust • Crafts and delivers briefs, reports, pitch decks, proposals, strategic analyses and plans • Leads development of brand messaging, creative strategy, copy, design, video concepts, etc. • Manages projects, budgets, reviews • Procures and analyzes insights on customer mindset, behavior, pain points • Fosters collaboration, productive… Show more • Oversees marketing, creative, and brand development • Interfaces with brand executives and stakeholders to understand goals and built trust • Crafts and delivers briefs, reports, pitch decks, proposals, strategic analyses and plans • Leads development of brand messaging, creative strategy, copy, design, video concepts, etc. • Manages projects, budgets, reviews • Procures and analyzes insights on customer mindset, behavior, pain points • Fosters collaboration, productive feedback, and continual improvement • Contributes to business management and growth strategy • Leads client meetings and presentations

Director Of Strategic Communications

• Nov 2016 - Oct 2019

Communications Strategist

• Nov 2015 - Nov 2016

Sr. Designer

• May 2015 - Dec 2015

Academy Sports + Outdoors is a leading sporting goods retailer with over 200 stores in 15 states, and annual revenue surpassing $4.7 billion. I served in a contract role on the core creative team under the VP of Brand Marketing, where I worked on a variety of advertising, branding, and customer experience initiatives. In this role, I... • Designed outdoor and in-store advertising • Utilized insights to refresh brand strategy, messaging, and design • Designed seasonal campaign… Show more Academy Sports + Outdoors is a leading sporting goods retailer with over 200 stores in 15 states, and annual revenue surpassing $4.7 billion. I served in a contract role on the core creative team under the VP of Brand Marketing, where I worked on a variety of advertising, branding, and customer experience initiatives. In this role, I... • Designed outdoor and in-store advertising • Utilized insights to refresh brand strategy, messaging, and design • Designed seasonal campaign concepts • Interfaced across marketing, product development, buyers, store design, and e-commerce teams Show less Academy Sports + Outdoors is a leading sporting goods retailer with over 200 stores in 15 states, and annual revenue surpassing $4.7 billion. I served in a contract role on the core creative team under the VP of Brand Marketing, where I worked on a variety of advertising, branding, and customer experience initiatives. In this role, I... • Designed outdoor and in-store advertising • Utilized insights to refresh brand strategy, messaging, and design • Designed seasonal campaign… Show more Academy Sports + Outdoors is a leading sporting goods retailer with over 200 stores in 15 states, and annual revenue surpassing $4.7 billion. I served in a contract role on the core creative team under the VP of Brand Marketing, where I worked on a variety of advertising, branding, and customer experience initiatives. In this role, I... • Designed outdoor and in-store advertising • Utilized insights to refresh brand strategy, messaging, and design • Designed seasonal campaign concepts • Interfaced across marketing, product development, buyers, store design, and e-commerce teams Show less

Art Director, Brand Strategist

• 2008 - Mar 2015

• Supported VP of Marketing and Communications on strategic initiatives • Overhauled recruitment campaign ads and material, contributing to 20% enrollment increase (10x national avg.) • Drove marketing efforts that helped double Honors College enrollment, triple attendance for weekly event, and produce 100% on-campus housing occupancy • Oversaw creative direction of University's flagship publication, a biannual magazine • Consistently managed multiple projects from concept to… Show more • Supported VP of Marketing and Communications on strategic initiatives • Overhauled recruitment campaign ads and material, contributing to 20% enrollment increase (10x national avg.) • Drove marketing efforts that helped double Honors College enrollment, triple attendance for weekly event, and produce 100% on-campus housing occupancy • Oversaw creative direction of University's flagship publication, a biannual magazine • Consistently managed multiple projects from concept to delivery • Served by presidential appointment on two committees tasked with modernizing systems-wide communications strategies, technologies, and operations • Created branding for $120 million capital campaign, fundraising galas, donor presentations Show less • Supported VP of Marketing and Communications on strategic initiatives • Overhauled recruitment campaign ads and material, contributing to 20% enrollment increase (10x national avg.) • Drove marketing efforts that helped double Honors College enrollment, triple attendance for weekly event, and produce 100% on-campus housing occupancy • Oversaw creative direction of University's flagship publication, a biannual magazine • Consistently managed multiple projects from concept to… Show more • Supported VP of Marketing and Communications on strategic initiatives • Overhauled recruitment campaign ads and material, contributing to 20% enrollment increase (10x national avg.) • Drove marketing efforts that helped double Honors College enrollment, triple attendance for weekly event, and produce 100% on-campus housing occupancy • Oversaw creative direction of University's flagship publication, a biannual magazine • Consistently managed multiple projects from concept to delivery • Served by presidential appointment on two committees tasked with modernizing systems-wide communications strategies, technologies, and operations • Created branding for $120 million capital campaign, fundraising galas, donor presentations Show less

Writer (economics and national policy)

• Aug 2011 - Feb 2015

• Helped launch initiative to shift national dialogue on economics, ethics, and public policy • Wrote articles on biweekly deadline and provided consultation on website improvements • Consecutively featured on “Top posts of the year” • Presented at American Political Science Association conference, New Orleans, LA • Fellowships and scholarships awarded by the Acton Institute, the Institute for Humane Studies, The Foundation for Economic Education, and Liberty Fund • Helped launch initiative to shift national dialogue on economics, ethics, and public policy • Wrote articles on biweekly deadline and provided consultation on website improvements • Consecutively featured on “Top posts of the year” • Presented at American Political Science Association conference, New Orleans, LA • Fellowships and scholarships awarded by the Acton Institute, the Institute for Humane Studies, The Foundation for Economic Education, and Liberty Fund

Web Designer

• Oct 2006 - Oct 2007

• Web user experience and user interface design for clients in multiple industry verticals, including energy, e-commerce, and government. • Web user experience and user interface design for clients in multiple industry verticals, including energy, e-commerce, and government.

Co-Founder, Performer

• Sep 2002 - Jun 2007

With its first demo project, Jack in the Pulpit won the grand prize in a national competition by JBL and Guitar Center. The band went on to produce two globally-sold albums, gain regular airplay on over 40 radio stations, shoot a music video, and perform for thousands of loyal fans in the Gulf coast region. When not performing or producing, I helped manage the business and marketing side of the band. With its first demo project, Jack in the Pulpit won the grand prize in a national competition by JBL and Guitar Center. The band went on to produce two globally-sold albums, gain regular airplay on over 40 radio stations, shoot a music video, and perform for thousands of loyal fans in the Gulf coast region. When not performing or producing, I helped manage the business and marketing side of the band.

Other roles

• Mar 2001 - Aug 2003

Director of Music and Marketing at Canvas Church • Digital Prepress Operator at Page International • Interviewer at Voter/Consumer Research • Music teacher at All About Music • Barista at Starbucks • Graphic Designer and Sound Engineer at Bread of Life Church Director of Music and Marketing at Canvas Church • Digital Prepress Operator at Page International • Interviewer at Voter/Consumer Research • Music teacher at All About Music • Barista at Starbucks • Graphic Designer and Sound Engineer at Bread of Life Church