Elliot Lane

Joint Managing Director at FWD Consult
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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5.0

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Lee Gladwell

I've really enjoyed working with Elliot. Professional, commercial and creative. A great colleague and an operator!.

Jenni Arksey

Frankly wanted to promote its products in the mainstream media but needed some help. Elliot offered to mentor the team, refreshed our press releases and devised a PR plan. With his help we were able to get national press coverage and saw an immediate boost in sales. I can't thank him enough.

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Joint Managing Director
      • Dec 2012 - Present

      Strategic communication planning and implementation Media relations across all platforms Crisis communications Digital and content management B2C, B2B and B2B2C media campaigns Strategic communication planning and implementation Media relations across all platforms Crisis communications Digital and content management B2C, B2B and B2B2C media campaigns

  • ETL Comms
    • London, United Kingdom
    • Strategic PR, content management and media relations
      • Jan 2012 - Dec 2012

      B2C and B2B brand building Developing effective media relations programmes across national and vertical press Content management for digital and B2B publications B2C and B2B brand building Developing effective media relations programmes across national and vertical press Content management for digital and B2B publications

    • United States
    • Insurance
    • 700 & Above Employee
    • Group PR Director
      • Jan 2009 - Jan 2012

      Strategic communication advice at board level Development of external and internal communications Media relations across national, B2B and regional press Change management Website content management and project delivery Event management and creative design Strategic communication advice at board level Development of external and internal communications Media relations across national, B2B and regional press Change management Website content management and project delivery Event management and creative design

    • United Kingdom
    • Insurance
    • 100 - 200 Employee
    • Head of Media Relations
      • 2007 - 2008

      Management of all external Group communications Event management Media relations Implemented major cost saving exercise Budget management Digital and offline content management Under the role of Director of Talent Initiative, manage and promote to the public and the industry, the CII Talent Initiative (www.insurancecareers.cii.co.uk). Public affairs (communication programmes on major regulatory issues such as FSA Retail Distribution Review (RDR), and government-led initiatives such as Leitch Review on UK skills shortage and Thoresen Review on generic advice).

  • Newquest Specialist Media
    • London, United Kingdom
    • Editor, Insurance Times
      • 2001 - 2007

      Overall editorial management of the UK's leading weekly insurance title. Created and managed events, seminars and conferences. involving leading industry leaders, politicians and celebrities Developed and nurtured award-winning team, with three journalists joining the national press. Won Biba Trade News Journalist Award 2004. Overall editorial management of the UK's leading weekly insurance title. Created and managed events, seminars and conferences. involving leading industry leaders, politicians and celebrities Developed and nurtured award-winning team, with three journalists joining the national press. Won Biba Trade News Journalist Award 2004.

    • Managing editor
      • Apr 2000 - Apr 2001

      Just-drinks.com is the leading B2B portal for the global drinks industry, covering the four key sectors of wine, sprits, beer and soft drinks. I introduced a 24/7 rolling news service with over 20 journalists worldwide. Developed bespoke research and in-depth analysis from key industry figures. One of the first publishing sites to pioneer the 'paywall' for unique content. On joining as managing editor, just-drinks.com increased its unique visitors from 200 per day to an average 7,000 per day, with 13,500 subscribers. I was also nominated for online editor of the year by the British Society of Magazine Editors (BSME) in 2000.

Education

  • City University
    Postgraduate diploma, Journalism
    1991 - 1992
  • University of Hertfordshire
    BA Hons, English and Linguistics

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