Wouter Rijnaerts

Lecturer Sport Marketing and Strategy @ SPECO Sportmarketing | Johan Cruyff Academy at Fontys Sporthogeschool
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Contact Information
us****@****om
(386) 825-5501
Location
Eersel, North Brabant, Netherlands, NL
Languages
  • Nederlands Native or bilingual proficiency
  • Engels Full professional proficiency

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Credentials

  • Digital Leadership
    Growth Tribe
    Nov, 2022
    - Oct, 2024
  • Employer Brand Executive Program
    Employer Branding College
    Jun, 2021
    - Oct, 2024
  • Growth Hacking and A.I. Traineeship
    Growth Tribe
    Aug, 2019
    - Oct, 2024
  • Motorcycle Instructor
    IBKI
    Dec, 2020
    - Oct, 2024

Experience

  • Fontys Sporthogeschool
    • Netherlands
    • Higher Education
    • 1 - 100 Employee
    • Lecturer Sport Marketing and Strategy @ SPECO Sportmarketing | Johan Cruyff Academy
      • May 2022 - Present

      Responsibilities / realized projects:- Lecturer Sport Marketing and Strategy.- Coach for students.- Graduation supervisor and examiner. Responsibilities / realized projects:- Lecturer Sport Marketing and Strategy.- Coach for students.- Graduation supervisor and examiner.

  • Mongolia Bike Challenge
    • Spain
    • Events Services
    • Head of Marketing
      • Aug 2022 - Present

      The Mongolian Bike Challenge is an extremely tough biking competition where athletes gather around a once-in-a-lifetime experience. The MBC is the only race in the world where pro and adventure bikers compete in a demanding week-long event and camp at night in Mongolia, sharing experiences and their true sports personality with other athletes and media. Professional and amateur riders worldwide travel to Mongolia every summer for this epic challenge. Riders push themselves to their physical, mental, and emotional limits – it is a challenge against their rivals but also a tremendous personal challenge. The Mongolia Bike Challenge has attracted athletes and media from over 40 countries and has some of the top mountain racers in the world on its starting list. This is a fantastic opportunity to participate in an exceptional event.I'm responsible for professionalizing Marcom activities and sponsorship propositions. Setting up synergizing partnerships that inspire athletes and sponsors.

  • HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Lecturer Growth Marketing, Marketing Management and Srategy
      • Sep 2021 - Present

      Responsibilities / realized projects:- Course leader for Growth Marketing Marketing Management and Strategy.- Coach for students.- Graduation supervisor and examiner.Results:- Valuation 'good' during NVAO accreditation (September 2019).- Over 70% of our students are promoted during their studies.- Average student satisfaction score ~ 8.9

    • Program Manager Parttime Management Education Commercial Economics
      • Sep 2019 - Aug 2021

      Managing parttime bachelor Commercial Economics education and lecturing Strategy (Execution) and Growth Marketing.

    • Lecturer Parttime Management Education Commercial Economics
      • Sep 2016 - Sep 2019

      Lecturing Marketing Management and Strategy.

  • Bedrijfskunde Opleiding Utrecht
    • Netherlands
    • Higher Education
    • 1 - 100 Employee
    • Senior Lecturer
      • Sep 2020 - Present

      Lecturing Marketing Management and Growth Marketing to postgraduates continuing professional education. Lecturing Marketing Management and Growth Marketing to postgraduates continuing professional education.

  • FranklinCovey Benelux
    • Netherlands
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Marketing Manager
      • Jul 2017 - Dec 2020

      Marketing Manager for FranklinCovey Benelux. Implementing growth strategies and expanding our mission 'Enabling Greatness In People And Organizations Everywhere' together with awesome colleagues. Extending trust through trustworthiness, dedication to creating value that matters and learning every day, living and breathing our content. Marketing Manager for FranklinCovey Benelux. Implementing growth strategies and expanding our mission 'Enabling Greatness In People And Organizations Everywhere' together with awesome colleagues. Extending trust through trustworthiness, dedication to creating value that matters and learning every day, living and breathing our content.

  • DAF Trucks NV
    • Netherlands
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Sr Sales Promotion and Advertising Specialist
      • Apr 2016 - Jun 2017

      Responsible for the creation and implementation of global sales supporting assets (print, digital, merchandise) and campaigns. Coordinating, planning and quality control of agencies, copywriters, translation agencies and photographers. Initiating a digitized marcom strategy approach and asset creation. Responsible for the creation and implementation of global sales supporting assets (print, digital, merchandise) and campaigns. Coordinating, planning and quality control of agencies, copywriters, translation agencies and photographers. Initiating a digitized marcom strategy approach and asset creation.

  • Honda Motor Europe Ltd
    • United Kingdom
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Senior Marketing Coordinator Motorcycles
      • Apr 2015 - Mar 2016

      • Responsible for above and below the line marketing communications for the motorcycle division in the Benelux. This includes dealer communications, events and exhibitions. Developing and implementing online social media strategy. Leading a team of creative agencies and freelancers.• Marcom coordinator for pan-European motorcycle launches in the Benelux.• Responsible for Brussels Motorcycle and Motorbeurs Utrecht shows.• Coordinating dealer advertising support.• Marcom budget responsible for motorcycle department on Benelux level.• Co-organizing lifestyle experiences with PR department and Honda Motor Europe.• Expanding social and digital media activities in The Netherlands.• Building social media hubs and implementing in the marketing mix in Belgium, The Netherlands and Luxemburg.• Building life style elements in the marcom mix to improve brand image and appeal.• Developed many new cross medial promotional and brand image campaigns.• Responsible for above and below the line media buying.• Organization and presentation of motorcycle dealer meetings.• Co-organizing brand experience days for journalists with PR department.• Creating PR spin-off through marcom activities.• Responsible for promotion and activation of Hondaracing activities and heritage in the Benelux (TT-Assen, Superbikes, MX GP).• Implementing and coordinating new pan-European website.

    • Senior Marketing Coordinator Cars and Motorcycles
      • Apr 2014 - Apr 2015

      • Responsible for above and below the line marketing communications for the car and motorcycle division in The Netherlands. Including dealer communications, events and exhibitions. Developing online marketing and social media in the marketing mix. Leading a team of product planners, media and creative agencies and freelancers.• Marcom coordinator for pan-European car launches in the Benelux.• Responsible for AutoRAI and Motorbeurs Utrecht shows.• Responsible for Honda Global Beach Volleyball sponsorship at the Grand Slam in The Hague.• Coordinating dealer advertising support.• Marcom budget responsible for Car department on Benelux level.• Co-organizing lifestyle experiences with PR department.• Expanding social and digital media activities in The Netherlands.• Building social media hubs and implementing in the marketing mix in Belgium and Luxemburg.• Developed many new cross medial promotional and brand image campaigns.• Responsible for above and below the line media buying.• Organization and presentation of car dealer meetings.• Co-organizing brand experience days for journalists with PR department.• Implementing and coordinating adaption of new pan-European website for Car and Motorcycles product divisions.

  • Honda Nederland B.V.
    • Netherlands
    • Motor Vehicle Manufacturing
    • Marketing Coordinator Cars
      • Feb 2009 - Apr 2014

      • Responsible for above and below the line marketing communications in The Netherlands including dealer communications, events and exhibitions. Introduced online marketing and social media in the marketing mix. Leading a team of product planners, media agencies, creative agencies and freelancers.• Successfully coordinated introduction of new Honda cars.• Rejuvenated Marketing Resource Management for dealer advertising support.• Managing national sales campaigns.• Introduction and managing dealer narrow casting system.• Participated in Honda Motor Europe’ brand image project group – “2020 vision”• Managed transition of new Honda.nl and dealer websites to new structure and layout.• Organized and managed several exhibitions and road shows.• Developed many new cross medial promotional and brand image campaigns.• Responsible for media buying.• Organized and presented several car dealer meetings.• Co-organized brand experience days for journalists with PR department.• Successfully implemented Social Media (Facebook and YouTube hub) in the marketing mix.• Introduced and implemented digital advertising in the marketing mix.• Local project leader for implementing new Pan-European website.

    • Marketing and Sales Planner Motorcycles
      • May 2007 - Feb 2009

      • Responsible for marketing, sales planning and budgeting Honda motorcycle business. Introduced new brand building initiatives and initiated partnership marketing and collaboration with third parties (e.g. ANWB, KNMV, The Race Academy, THAT Motortours).• Successfully coordinated introduction of new Honda motorcycles.• Organized two national motorcycle exhibitions (Motorbeurs Utrecht).• Managed several national sales and advertising campaigns.• Initiation and roll-out of sales promotion plans.• Introduced new dealer inventory system.• Responsible for sales and production planning.• Organized and managed several customer events (e.g. Driving School Days, Fun and Safety, TT-Assen).• Organized and presented motorcycle dealer meetings.

Education

  • TIAS School for Business and Society
    Master of Science (MSc), Business administration (specialization in Marketing Management)
    2010 - 2014
  • Radboudumc Centrum voor Mindfulness
    MBSR/MBCT mindfulness trainer
    2020 - 2021
  • Fontys Hogescholen
    Bachelorgraad, Fiscaal recht / Belastingsrecht
    1997 - 2001
  • Van Maerlant Lyceum Eindhoven
    Voorbereidend wetenschappelijk onderwijs (VWO)
    1995 - 1996
  • Rommert Casimir Lyceum
    Hoger algemeen voortgezet onderwijs (HAVO)
    1993 - 1995
  • De Hooghbeemdt
    Middelbaar algemeen voortgezet onderwijs (MAVO)
    1989 - 1993

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