Alvaro Casas Zubiría
Senior Product Manager at CreateMe- Claim this Profile
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Español Native or bilingual proficiency
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Bio
Michelle Faerman
I had the pleasure of working with Alvaro for more than a year during my time at Increase. Alvaro was a great team player: always helpful, knowledgeable and with strong analytical skills. He was always interested in discussing creative and innovative ways to solve any type of situation.
Martín Gabriel Salerno
Durante los años que trabajé con Alvaro, siempre admiré su capacidad de motivar equipos de trabajo. Felicita y festeja cada acción exitosa, así como también alienta y contribuye en los errores. En mi opinion, esta característica de Alvaro, genera un gran clima laboral en el que cada uno quiere aportar lo mejor de sí, siempre apuntando al trabajo en equipo y sinergia.
Michelle Faerman
I had the pleasure of working with Alvaro for more than a year during my time at Increase. Alvaro was a great team player: always helpful, knowledgeable and with strong analytical skills. He was always interested in discussing creative and innovative ways to solve any type of situation.
Martín Gabriel Salerno
Durante los años que trabajé con Alvaro, siempre admiré su capacidad de motivar equipos de trabajo. Felicita y festeja cada acción exitosa, así como también alienta y contribuye en los errores. En mi opinion, esta característica de Alvaro, genera un gran clima laboral en el que cada uno quiere aportar lo mejor de sí, siempre apuntando al trabajo en equipo y sinergia.
Michelle Faerman
I had the pleasure of working with Alvaro for more than a year during my time at Increase. Alvaro was a great team player: always helpful, knowledgeable and with strong analytical skills. He was always interested in discussing creative and innovative ways to solve any type of situation.
Martín Gabriel Salerno
Durante los años que trabajé con Alvaro, siempre admiré su capacidad de motivar equipos de trabajo. Felicita y festeja cada acción exitosa, así como también alienta y contribuye en los errores. En mi opinion, esta característica de Alvaro, genera un gran clima laboral en el que cada uno quiere aportar lo mejor de sí, siempre apuntando al trabajo en equipo y sinergia.
Michelle Faerman
I had the pleasure of working with Alvaro for more than a year during my time at Increase. Alvaro was a great team player: always helpful, knowledgeable and with strong analytical skills. He was always interested in discussing creative and innovative ways to solve any type of situation.
Martín Gabriel Salerno
Durante los años que trabajé con Alvaro, siempre admiré su capacidad de motivar equipos de trabajo. Felicita y festeja cada acción exitosa, así como también alienta y contribuye en los errores. En mi opinion, esta característica de Alvaro, genera un gran clima laboral en el que cada uno quiere aportar lo mejor de sí, siempre apuntando al trabajo en equipo y sinergia.
Experience
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CreateMe
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United States
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Software Development
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100 - 200 Employee
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Senior Product Manager
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Jul 2022 - Present
CreateMe is a technology platform at the intersection of automation, customization, and apparel. We're a passionate, close-knit team headquartered in NYC with an R&D center in San Francisco. We are developing a vast portfolio of software, hardware, and content to personalize and create one-of-a-kind apparel and accessories at scale. CreateMe is a technology platform at the intersection of automation, customization, and apparel. We're a passionate, close-knit team headquartered in NYC with an R&D center in San Francisco. We are developing a vast portfolio of software, hardware, and content to personalize and create one-of-a-kind apparel and accessories at scale.
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ConfigureID
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United States
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Software Development
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1 - 100 Employee
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Product Manager
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Mar 2021 - Jul 2022
ConfigureID is the market-leading online product configuration platform, earning the trust of leading brands like Oakley, Louis Vuitton, Fender, Ray-Ban, Ralph Lauren, Kendra Scott, Pandora, and Michael Kors. As a Product Manager I give context to the design and development team to engineer new solutions that add value to our customers. ConfigureID is the market-leading online product configuration platform, earning the trust of leading brands like Oakley, Louis Vuitton, Fender, Ray-Ban, Ralph Lauren, Kendra Scott, Pandora, and Michael Kors. As a Product Manager I give context to the design and development team to engineer new solutions that add value to our customers.
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COR
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United States
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Software Development
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1 - 100 Employee
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Head of Product
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Nov 2019 - Jan 2021
• Elaborate & communicate the Product Strategy and Roadmap to Stake holders and company. • OKR's Setting & follow-up • Oversee the Product Discovery Processes (Design Sprint, Usability Testing, User-research, quantitative analysis) • Be a facilitator and give context to squads. • Coordinate Product Launches between teams • Competitive analysis & benchmarks • Elaborate & communicate the Product Strategy and Roadmap to Stake holders and company. • OKR's Setting & follow-up • Oversee the Product Discovery Processes (Design Sprint, Usability Testing, User-research, quantitative analysis) • Be a facilitator and give context to squads. • Coordinate Product Launches between teams • Competitive analysis & benchmarks
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Increase
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Argentina
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager (IncreaseCard)
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Mar 2018 - Sep 2019
• OKR's Setting & follow-up• Goal-Oriented Roadmaps• Backlog Curation• Product Discovery Processes (Design Sprint, Usability Testing, User-research, cuantitative analysis)• Customer-Journey-Mapping• Multi-disciplinary work approach with CSM, Sales & MKT.• Tools: Jira, Mixpanel, Appcues, XD, Hotjar, Github.
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Head of Customer Success
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Jan 2016 - Apr 2018
• Setting of OKRs and weekly follow up.• SLA strategic planning• Mapping, planning and implementation of the area's tactical workflow in Zendesk• System integration with our CRM• Generation of Dashboard KPI's for data driven improvements of the customer support processes.• Consulting of custom implementations of the IncreaseCard solution for tier 1 clients.
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Quality and Compliance Manager
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Oct 2016 - May 2017
During this time I was responsible for adapting the company's processes and practices in accordance with the ISO:90001 quality standard.
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Marketing & communications
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Feb 2014 - Dec 2015
• Design and development of the company's website and blog• Design and implementation of paid digital campaigns.Planning and implementation of the performance strategy for the website:• A/B testing. • Usability testing.• SEO implementation for the company's blog and website• Mobile optimizationContent management:• Multimedia production of client case studies.• Content strategy and production of blog articles and promotional ebooks.
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Google Launchpad
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IT Services and IT Consulting
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User Experience Mentor
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Nov 2017 - Nov 2018
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Web Designer
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2013 - 2015
• Design and development of websites • Performance and usability improvement plan for the site. • Search Engine Optimization. • Implementación de CMS: Joomla, WordPress. • Design and development of websites • Performance and usability improvement plan for the site. • Search Engine Optimization. • Implementación de CMS: Joomla, WordPress.
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Guitar Teacher
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Jan 2010 - Dec 2012
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Education
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Universidad del Salvador
Bachelor´s degree in Human Psychology, Avg: 8.01 -
Universidad Tecnológica Nacional
Product Owner Course, Information Technology Project Management -
Escuela de Música Contemporanea (EMC)
Guitar Performance -
Bede's Grammar School
Bilingual with Human sciences orientation -
Private institution
Gestalt Psychology, Applied therapeutic techniques