Global Marketing and Sales Development Director

• Mar 2022 - Present

- Oversee all aspects of Compettia's Marketing and Sales development (SDRs) efforts.- Develop and implement Compettia's 360-degree lead-generation strategy.- Manage the SDRs team to increase pipeline growth.- Streamline structure and workflows between marketing and SDRs to enhance client experience and team performance.- Oversee budgets and talent development.

Marketing Director

• Feb 2022 - Oct 2022

Digital Marketing Director

• May 2021 - Mar 2022

- Design and develop the entire digital marketing strategy of a new product. - Define target, ICP, and KPIs to measure success. - Hire and manage a new team to achieve marketing goals and integrate them into EOS. - Develop and execute campaigns aimed at generating new app users and leads. - Collaborate with the product team to ensure marketing efforts align with product development. - Design and develop the entire digital marketing strategy of a new product. - Define target, ICP, and KPIs to measure success. - Hire and manage a new team to achieve marketing goals and integrate them into EOS. - Develop and execute campaigns aimed at generating new app users and leads. - Collaborate with the product team to ensure marketing efforts align with product development.

Marketing Operation and Digital Manager

• Jan 2019 - Jul 2021

- Manage and integrate diverse marketing tools and CRMs (HubSpot, Salesforce, Unbounce, Zapier, Intercom, Slack…)- Create, Set up, and oversee marketing automation workflows, lead nurturing, and lead handling. Manage, optimize, and track advertisement campaigns.- Provide reliable marketing dashboards and analyze performance across channels.Manage content strategy and designs with internal and external resources.- Align marketing with other key business units.

Inbound and Performance Marketing Associate

• Jul 2018 - Jan 2019

- Create new and repurpose old content aimed to generate new inbound leads.- Website optimization and Landing page creation.- Social media content strategy and SEO Optimization.- Qualify Manual MQLs: and lead scoring.- Manage designer, external content writer, and translators.- Propose and implement effective and creative ways to generate inbound traffic or leads.

Market Research Manager (Sales enablement)

• Jan 2015 - Sep 2016

- Coordination and implementation of HQ sales content strategies for LATAM Countries.- Manage the creation of personalized sales assets.- Run Research on consumer habits and audience metrics and translate them to new sales strategies and offers.- Coordinator of content campaigns and events for clients.- Take part in Sales Negotiations as the data expert.- Train internal salesforce to improve product knowledge, objection handling, and sales skills.

Content Marketing Specialist

• Jan 2013 - Jan 2015

- Design and coordinate with other functional areas the communication strategies of the regional content.- In charge of sports content on Mass Media, social networks, Digital media, and Trade Marketing.- Track and report the performance of main content KPIs.- Develop new ideas to communicate key content campaigns of our clients (HBO, ESPN, FOX, TNT).

Mixed internship (Marketing and Sales departments)

• Jun 2012 - Dec 2012