Experience

K9s For Warriors

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2022 - Present

  Jacksonville, Florida, United States Direct overarching strategic vision for the nation’s largest nonprofit organization providing service dogs to military veterans with PTSD. Manage all C-level leaders across development, finance, operations, programs, and legal, with oversight of 200+ staff members and $25M annual budget. Lead coordination of highly complex operations across multiple sites in Florida and Texas. Leverage transparent, straightforward communication style to gain trust and streamline implementation of structure and… Show more Direct overarching strategic vision for the nation’s largest nonprofit organization providing service dogs to military veterans with PTSD. Manage all C-level leaders across development, finance, operations, programs, and legal, with oversight of 200+ staff members and $25M annual budget. Lead coordination of highly complex operations across multiple sites in Florida and Texas. Leverage transparent, straightforward communication style to gain trust and streamline implementation of structure and process changes. Serve as company spokesperson for all media features and interviews. Show less



K9s For Warriors

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Chief Marketing & Development Officer

  • 2021 - 2022

  Jacksonville, Florida, United States Head of marketing and development department, managing a 20-person staff with five direct reports. Manage all fundraising (direct mail, major gifts, grants, corporate partners, digital advertising, capital campaigns), communications, branding, social media, web, email, creative, and events. Actively generating exceptional best-ever results for the organization across fundraising, communications, and digital media. Highlighted Accomplishments: • Increased annual revenues by 70% in one… Show more Head of marketing and development department, managing a 20-person staff with five direct reports. Manage all fundraising (direct mail, major gifts, grants, corporate partners, digital advertising, capital campaigns), communications, branding, social media, web, email, creative, and events. Actively generating exceptional best-ever results for the organization across fundraising, communications, and digital media. Highlighted Accomplishments: • Increased annual revenues by 70% in one year, from $13M to $22M. Established monthly goals for every revenue stream and developed/managed strategy to achieve those goals across all development staff, direct mail, and digital media. • Drove a 43% increase in digital revenues in one year, from $2.1M to 3M. Utilized marketing analytics to refine and improve campaigns across social and search, maintaining 160%+ campaign ROI. • Established new brand identity and guidelines. Working with creative agency and all internal and external stakeholders, drove design process and buy-in to new organization logo and brand guidelines. • Designed and launched new organization website, increasing web traffic by 250% in one year. Worked with digital design agency to rebuild website from top to bottom aligning with new brand identity and focus on content and SEO. • Generated 2.5x in media impressions in one year. Elevated communications strategy from local media engagement to national coverage with exposure on Good Morning America, Fox News, ESPN, and USA Today.

• Chief Marketing Officer

  • 2020 - 2021

  Jacksonville, Florida, United States



Attract Research & Marketing

• United States
• Research Services

• Principal & Founder

  • 2018 - 2021

  Greater New York City Area Established and built market research firm, leveraging understanding of clients’ needs to develop products and offerings that yield relevant, actionable insights, including consumer, marketing, and competitive studies. Analyze and translate study data into data storytelling to steer marketing strategies that maximize ROI, engage target audiences, and drive clients’ brands and business goals. Design, execute, analyze, and present research, including creative / ad testing, pricing studies… Show more Established and built market research firm, leveraging understanding of clients’ needs to develop products and offerings that yield relevant, actionable insights, including consumer, marketing, and competitive studies. Analyze and translate study data into data storytelling to steer marketing strategies that maximize ROI, engage target audiences, and drive clients’ brands and business goals. Design, execute, analyze, and present research, including creative / ad testing, pricing studies, segmentation studies, purchase path and UX analysis, attribution, and competitive positioning. Launched with core client base of museums and attractions and grew to include technology, fashion, transportation, and hospitality, among others. Show less



9/11 Memorial & Museum

• United States
• Museums, Historical Sites, and Zoos
• 100 - 200 Employee

• Senior Vice President, Marketing

  • 2017 - 2018

  Greater New York City Area Launched and expanded marketing function, leading 8-member team and $2M budget, as owner of 90% of annual revenue for organization with no ongoing government funding. Generated significant media and consumer awareness, translating to traffic and sales, through digital and social media marketing, event marketing, brand strategy, media buying/planning, market research, sales, and marketing creative, content, and communications. Developed and executed market research program that evaluated… Show more Launched and expanded marketing function, leading 8-member team and $2M budget, as owner of 90% of annual revenue for organization with no ongoing government funding. Generated significant media and consumer awareness, translating to traffic and sales, through digital and social media marketing, event marketing, brand strategy, media buying/planning, market research, sales, and marketing creative, content, and communications. Developed and executed market research program that evaluated performance and uncovered improvement opportunities across operational health, visitor demographics, and marketing campaign effectiveness, driving effective marketing spend, optimum marketing mix, and greater customer satisfaction.

• Vice President, Marketing

  • 2015 - 2017

  New York, New York



Running Subway Productions

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President, Marketing

  • 2013 - 2014

  New York, New York Drove attendance and revenue growth as head of marketing for Discovery Times Square exhibitions, leading 5-member marketing team to create, develop, and execute marketing strategy, as well as research, communications, email marketing, media buying/planning, digital/social marketing, creative collateral, and content. Managed $7-10M annual budget.

• Director, Marketing

  • 2011 - 2013

  New York, NY



ERm Research LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Manager, Market Research

  • 2009 - 2011

  New York, New York, United States Designed and executed market research strategies and studies for new marketing firm focused on media sector clients, spanning film studios, live attractions, and technology companies.