Adriana Abad Capellán

Key Account Manager at Thinkabit
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Key Account Manager
      • Jul 2023 - Present

    • Spain
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Digital Project Manager
      • Jan 2021 - Jun 2023

      Management of digital projects with a team of specialists: Content, Social Media, Email Marketing and CRM, web, SEO and Paid Media for clients in various sectors: FMCG, financial, b2b, corporate... Coordination of transversal teams for 100% digital projects. Training in platforms and digital tools for Social Media, Digital Listening and Email Marketing. Preparation of 360º proposals with integration of digital services, aligned with business areas. Budget management and reporting. Management of digital projects with a team of specialists: Content, Social Media, Email Marketing and CRM, web, SEO and Paid Media for clients in various sectors: FMCG, financial, b2b, corporate... Coordination of transversal teams for 100% digital projects. Training in platforms and digital tools for Social Media, Digital Listening and Email Marketing. Preparation of 360º proposals with integration of digital services, aligned with business areas. Budget management and reporting.

    • Spain
    • Financial Services
    • 1 - 100 Employee
    • Head of Digital Comms and Community Manager
      • Dec 2017 - Jan 2021

      Management of Azvalor's social media profiles and launch of new channels for specific targets. Website management and content creation. Activity analysis. Email Marketing: creation and coordination of the monthly newsletter to clients (BBDD 18,000) Responsible for branding and corporate materials. Relationship with Press and media (online and offline) and support in the area of Communication, Press and Institutional Relations. Coordination and organization of events. Management of Azvalor's social media profiles and launch of new channels for specific targets. Website management and content creation. Activity analysis. Email Marketing: creation and coordination of the monthly newsletter to clients (BBDD 18,000) Responsible for branding and corporate materials. Relationship with Press and media (online and offline) and support in the area of Communication, Press and Institutional Relations. Coordination and organization of events.

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Digital Marketing Senior
      • Nov 2014 - Dec 2017

      Community management of all the SM channels of EY Spain (creation and management of content). Brand monitoring. Corporative app design and management, ad-hoc for EY events. Creation and curation of web content for the "Centro de Estudios EY". Digital support for Service Lines and Central Services departments (Talent and Alumni). Professional (internal) training of Social Media and personal use of media. Community management of all the SM channels of EY Spain (creation and management of content). Brand monitoring. Corporative app design and management, ad-hoc for EY events. Creation and curation of web content for the "Centro de Estudios EY". Digital support for Service Lines and Central Services departments (Talent and Alumni). Professional (internal) training of Social Media and personal use of media.

  • Make it Easy Comunicación
    • Madrid y alrededores, España
    • Junior Marketing Consultant
      • Jun 2014 - Sep 2014

      Digital and social media supervision and monitoring. Brand audits and consultancy. Digital and social media supervision and monitoring. Brand audits and consultancy.

    • Spain
    • Telecommunications
    • 700 & Above Employee
    • Marketing, Communication & Positioning Assistant
      • Jan 2014 - May 2014

      Web co-management (Wordpress). Development of marketing plans. Digital marketing: email marketing, social media and web/blog analysis (SEO). Web co-management (Wordpress). Development of marketing plans. Digital marketing: email marketing, social media and web/blog analysis (SEO).

    • Peru
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Global Marketing Assistant
      • Jan 2013 - Dec 2013

      Digital Communication Plan Co-Manager. Creation and re-edition of interactive presentations for different departments (global and local). Advertising designs for media/events. Creation of graphic support: info-graphics and icons. Digital Communication Plan Co-Manager. Creation and re-edition of interactive presentations for different departments (global and local). Advertising designs for media/events. Creation of graphic support: info-graphics and icons.

    • Spain
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing and Communication Trainee
      • Oct 2012 - Dec 2012

      Web and logistics manager (e-commerce). Social media co-ordinator. Communications coordinator: national and international press, bloggers, retailers and customers. Visual and image chief: brand control, corporate image, web edition, advertising design, catalogue editor and marketing presentations. Web and logistics manager (e-commerce). Social media co-ordinator. Communications coordinator: national and international press, bloggers, retailers and customers. Visual and image chief: brand control, corporate image, web edition, advertising design, catalogue editor and marketing presentations.

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Spanish Teacher
      • Sep 2011 - Jun 2012

      Support lectures and tutoring classes to students in Spanish classes (individual and groups) during my Erasmus year at the University of Plymouth Support lectures and tutoring classes to students in Spanish classes (individual and groups) during my Erasmus year at the University of Plymouth

Education

  • ICEMD
    Executive program on SEO SEM & Analytics, Marketing
    2017 - 2018
  • ICEMD
    Master in Digital Marketing, Digital Marketing
    2014 - 2015
  • ESIC: Business & Marketing School
    Título Superior en Marketing, Marketing
    2013 - 2014
  • ESIC: Business & Marketing School
    Doble Grado en Publicidad y RRPP (360 ECTS), Communication and Marketing
    2009 - 2013
  • Plymouth University
    Beca ERASMUS, Especialidad: Marketing, RRHH y Media Arts
    2011 - 2012
  • Colegio Internacional SEK El Castillo
    Bachillerato Internacional (IBO), Ciencias
    2007 - 2009

Community

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