Experience

WorkNest

• United Kingdom
• Legal Services
• 200 - 300 Employee

• Group Head Of Marketing

  • Apr 2022 - Present

  United Kingdom



Synectics Solutions

• United Kingdom
• IT Services and IT Consulting
• 100 - 200 Employee

• Head Of Marketing

  • Aug 2020 - Apr 2022

  Stoke-on-Trent, England, United Kingdom On a mission for change. Build a new team, change the tech stack, refresh the brand, re-focus the proposition, analyse the growth horizons. Put it all together and deliver targeted acquisition, retention and growth marketing for the business. Just that.



Radius

• United Kingdom
• Business Consulting and Services
• 700 & Above Employee

• Head Of Marketing - Telecoms

  • Jan 2020 - May 2020

  Crewe, United Kingdom The focus for this new role is delivery at pace. The Telecoms division has aggressive growth targets and marketing is critical to underpinning this. * Created new Radius Connect global telecoms brand and launched in 8 weeks * Developed Belgian telecoms offering in 12 weeks * Launched Radius VoIP, a hosted Voice over IP (VoIP) telephony product



Active Business Communications Limited

• Manager of Sales and Marketing

  • Jun 2018 - Jan 2020

  Stockport, United Kingdom Managing the internal and external sales force for the business and all on and offline marketing. North West based with offices in South Manchester and The Wirral, Active Business Communications has provided the latest communication technologies to organisations throughout the region since 1997. A dedicated local team committed to simplifying your world, helping you use technology to make your working life easier. Alongside a focus on exceptional customer service delivered by… Show more Managing the internal and external sales force for the business and all on and offline marketing. North West based with offices in South Manchester and The Wirral, Active Business Communications has provided the latest communication technologies to organisations throughout the region since 1997. A dedicated local team committed to simplifying your world, helping you use technology to make your working life easier. Alongside a focus on exceptional customer service delivered by people who really care, Active continues to offer its customers expert technical advice to ensure that they have the best products and solutions to hand. As a team of highly engaged people, we take a long-term partnership approach, so you and your organisation will know us as well as we know you Show less



Cora Wholesale

• Marketing and Online Sales Director

  • Feb 2016 - Jan 2020

  Cheshire • Full P&L responsibility for the running of Amazon and Ebay UK and International channels • Analytical approach to acquisition and retention activity • Integrated channel management software with CRM, Accounting and Mail systems to allow for light touch but deeply targeted marketing activity. • Developed and launched own brand product ranges across media and consumables. • Created trade proposition including launch to key buying group and key note presentations.



The BIG Printer Company

• Marketing & Strategy Director

  • Jun 2010 - Feb 2016

  • Developed company’s strategic vision, market positioning and channel plans. • Overall responsibility for running Amazon and Ebay channels in UK and over seas • Testing, launching and appraising new market places such as Flubit • Developed Trade and consumer propositions with on and offline support • Set up, ran and fine tuned full CRM program on and off line. • Data driven product, pricing and retention models down to SKU level



Carphone warehouse

• Head of Central Marketing Carphone Warehouse Business

  • Sep 2007 - Sep 2010

  Warringotn As part of the Leadership Team with a multi million pound budget this senior role covered the Carphone Business, Opal, Talk Talk, AOL and Tiscalli brands. Directing a team of 30 marketing professional looking after: • Channel propositions – covering Public Sector, Corporate and SME • Brand – complete relaunch and cultural immersion covering the integration of numerous sub brands • Acquisition & Retention - full marketing mix, driven by cost to acquire analysis & multi agency… Show more As part of the Leadership Team with a multi million pound budget this senior role covered the Carphone Business, Opal, Talk Talk, AOL and Tiscalli brands. Directing a team of 30 marketing professional looking after: • Channel propositions – covering Public Sector, Corporate and SME • Brand – complete relaunch and cultural immersion covering the integration of numerous sub brands • Acquisition & Retention - full marketing mix, driven by cost to acquire analysis & multi agency management • Digital – integration & development of new web presence underpinned by SEO, lead gen, affiliate programs • Insight & analysis – complex data modeling to drive customer & prospect acquisition & retention strategies • PR and AR – Repositioning program for business & senior management covering press & analyst relations Show less



Intervoice

• Telecommunications
• 1 - 100 Employee

• Director of International Marketing

  • May 2006 - Sep 2007

  Reporting to the SVP of marketing with a remit to “turn-around” the international marketing function. Responsibilities covered the full marketing mix across all territories outside the US. ·Created a new marketing plan aligned to the business goals, informed by a strategic audit. ·Increased pipeline sales by 2.7M within a quarter through integrated campaign activity. ·Drove global standards and cost savings by implementing new processes. ·Established financial controls… Show more Reporting to the SVP of marketing with a remit to “turn-around” the international marketing function. Responsibilities covered the full marketing mix across all territories outside the US. ·Created a new marketing plan aligned to the business goals, informed by a strategic audit. ·Increased pipeline sales by 2.7M within a quarter through integrated campaign activity. ·Drove global standards and cost savings by implementing new processes. ·Established financial controls, reporting, forecasting and ROI assessment of projects. ·Set up an international database for customer/prospect records, including mapping to SAP. ·Initiated a channel program covering: campaigns, exhibitions, press and analyst activities. ·Energised PR activity with messaging matrices, leading to increased quality coverage. ·Secured C level leads at 8 major shows delivered in10 weeks across 3 continents. ·Saved over 100k pa rationalising the incumbent agency base. Show less



Computacenter

• United Kingdom
• Information Technology & Services
• 700 & Above Employee

• Head of Marketing

  • Dec 2005 - May 2006

  Focused on defining this new unit’s marketing strategy, then executing against this plan. ·Developed the unit’s strategic marketing direction and used this plan to drive activities. ·Significantly increased public and private sector leads via: training and comms activity. ·Drove a competitor intelligence program culminating in sales displacement activity. ·Interpreted the unit’s propositions into tactical activities to drive Telesale’s initiatives.



Telewest

• e-marketing/acquisition manager

  • Feb 2001 - Nov 2005

  Managed a large internal and cross-agency team focused on delivering acquisition strategies. ·Used the full integrated mix to drive over £13M in pipeline. ·Created a multi-million pound online revenue channel. ·Significantly reduced lead generation costs through the introduction of online advertising. ·Generated over £5M in pipeline through product launches including IPVPN. ·Repositioned Telewest to a corporate third party endorsement brand. ·Launched a full in-house… Show more Managed a large internal and cross-agency team focused on delivering acquisition strategies. ·Used the full integrated mix to drive over £13M in pipeline. ·Created a multi-million pound online revenue channel. ·Significantly reduced lead generation costs through the introduction of online advertising. ·Generated over £5M in pipeline through product launches including IPVPN. ·Repositioned Telewest to a corporate third party endorsement brand. ·Launched a full in-house e-crm strategy, reducing costs and increasing delivery time.

• Product manager -internet

  • 2001 - 2002

  Launched and product managed award winning ADSL & Hosted Outlook for Blueyonder. ·Won the “Best ASP from an ISP” award when the product was launched. ·Developed a viral email campaign and microsite that won a silver Kleo. ·Increased visits to the Blueyonder portal by 20% with a 300% increase in duration.



Comet

• United Kingdom
• Retail
• 500 - 600 Employee

• e-operations manager

  • 1999 - 2000

  Operationally responsible for comet.co.uk, then ranked 7th in the UK for hits and turnover. The role included the remote management of 14 call centre staff. ·Increased projected revenue for the PS2 launch by 900% ·Won Revolution’s “Site of the month” with a series of Xmas microsites.



B&Q

• United Kingdom
• Retail
• 700 & Above Employee

• Project manager online

  • 1996 - 1999

  Program management of diy.com, Europe’s top DIY site in terms of hits and revenue. ·Delivered a major cross-functional web project on time and to budget. ·Developed the company’s first 12,000-unit product database. ·Ran the first DIY “On-line Advice” service in the UK. ·Directed B&Q’s role in “Videonet” the UK’s first video-on-demand trial.



Kingfisher plc

• United Kingdom
• Retail
• 700 & Above Employee

• Graduate scheme KMDS

  • Sep 1996 - 1998