Experience

LocalizeOS

• United States
• Software Development
• 100 - 200 Employee

• Vice President of Product Management

  • Feb 2023 - Present

  Tel Aviv-Yafo, Tel Aviv District, Israel



Selina

• United Kingdom
• Hospitality
• 700 & Above Employee

• VP Product

  • Apr 2019 - Feb 2023

  Tel Aviv Area, Israel Leading Selina's Digital and Physical product teams. Dreaming, designing, building, and executing Selina's vision to be a global home for the digital nomads. Owner of Selina's product strategy, working with R&D, commercial and operation leaders to build the roadmap that enables our unique eco-system and platform.



Verizon Ventures

• United States
• Venture Capital and Private Equity Principals
• 300 - 400 Employee

• Director

  • Dec 2016 - May 2019

  Tel Aviv Area, Israel



Nautilus by Aol

• Investor | Head of Product

  • May 2014 - Jun 2017

  Tel Aviv - Jaffa, Tel Aviv District, Israel



AOL

• United States
• Software Development
• 700 & Above Employee

• Head of Product B2C Video

  • May 2012 - May 2014

  Tel Aviv Head of AOL On B2C products, delivering great video consuming experiences across device. Designed and delivered short-form, Original series, branded, on-topic, catalogs and long-form products that allow users to enjoy video, and partners share their video stories. Working along the B2C business to define and execute KPI led strategy in highly competitive market. Managed a multi-disciplinary team.



5min Media

• United States
• Online Media
• 1 - 100 Employee

• Product Manager

  • Dec 2010 - May 2011

  I led the UX of AOL’s Video Management System from understanding the business needs, creating personas that represent the diverse system users, their needs, tasks and success criteria. Along with the marketing team I created use cases that were translated to features on the system. I created detailed wireframes for the system including the content and DB requirements. I worked with the development team to deliver the framework and the system design. I art directed a GUI designer to create… Show more I led the UX of AOL’s Video Management System from understanding the business needs, creating personas that represent the diverse system users, their needs, tasks and success criteria. Along with the marketing team I created use cases that were translated to features on the system. I created detailed wireframes for the system including the content and DB requirements. I worked with the development team to deliver the framework and the system design. I art directed a GUI designer to create an easy to use, on brand and innovative user interface. I worked with the QA team to plan the use cases upon which the system will be tested. Show less



Kyte

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product Management

  • Aug 2008 - Nov 2010

  Kyte is the 360° video platform for live and on-demand content. The Kyte Platform enables media companies and marketers to engage audiences across online, mobile, and social platforms through interactive video experiences. Product management of Kyte Console (enterprise-grade content management and analytics solution). I work with Kyte’s product leadership to create the console UX and interactive design. I delivered UX & UI specifications and design to both web, desktop, iPhone… Show more Kyte is the 360° video platform for live and on-demand content. The Kyte Platform enables media companies and marketers to engage audiences across online, mobile, and social platforms through interactive video experiences. Product management of Kyte Console (enterprise-grade content management and analytics solution). I work with Kyte’s product leadership to create the console UX and interactive design. I delivered UX & UI specifications and design to both web, desktop, iPhone App generator, iPad and Boxee solutions. I worked tightly with team of software engineers to deliver consistent user experience and to complete the design QA. Working remotely from headquarters I used tools such as Skype, Wiki, Jira and Dropbox to overcome geographical and time differences. Show less



freelance

• Product & UX Proffesional

  • 2008 - 2010

  Tel Aviv Work as a consultant with various startups focusing mainly on mobile, video and gaming, as part of design teams or as design leader to deliver outstanding experiences that support business goals. Key clients: Cellogic, MagicHoldem, Paya, Filternet, AT&T



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• UX Design Specialist, Nokia Design

  • Oct 2007 - Feb 2008

  Nokia is the world leader in mobility, delivering convergence services across mobile, web and PCs. Nokia Design (currently a part of the Markets group) is responsible for the design of all Nokia’s physical and digital interfaces, and for the brand development. Post reorganisation Nokia Design established the Services & UI Design group responsible of all on and off device interaction. I was a part of the team core leaders helping deliver the Service Design Process definition. I… Show more Nokia is the world leader in mobility, delivering convergence services across mobile, web and PCs. Nokia Design (currently a part of the Markets group) is responsible for the design of all Nokia’s physical and digital interfaces, and for the brand development. Post reorganisation Nokia Design established the Services & UI Design group responsible of all on and off device interaction. I was a part of the team core leaders helping deliver the Service Design Process definition. I evaluated requirements and expertise for service design delivery and collaborated with consumer research and business groups to deliver consistent work process Mediate between business, brand and design to prioritise, define and deliver service and UI projects. Including projects and briefs definitions, presentations and routine communication of challenges and progress. Show less



Nokia

• Finland
• Telecommunications
• 700 & Above Employee

• User Experience Specialist, N-Series

  • 2006 - 2007

  I was the N-Series User Experience Team Lead, managing a team of 5 designers in different weights, including resource management, design direction, management communication, team communication, routine problem solving, team calendar and project planning. I participated in worldwide consumer and user research, including assignments definitions and process of outcomes, specialising in consumer understanding of the brand and the sub-brand. I was the design lead of the 2008-9 Product… Show more I was the N-Series User Experience Team Lead, managing a team of 5 designers in different weights, including resource management, design direction, management communication, team communication, routine problem solving, team calendar and project planning. I participated in worldwide consumer and user research, including assignments definitions and process of outcomes, specialising in consumer understanding of the brand and the sub-brand. I was the design lead of the 2008-9 Product Range Concepting. I led all project phases: definition of brief, initial brainstorming, experience design selection, concept design, detailed design and user research, and collaborated with Strategy & Portfolio and Project Management to assure project was on target with design and business management. I was the first UX design to ever lead product design process in Nokia Design. The project provided an example to the way of working and defined future project leadership and management requirements. The project impacted on Nokia’ global process beyond the design groups.

• Senior UX Designer - Insight & Innovation [I&I]

  • 2005 - 2006

  I was a part of UI designers team delivering the Future UI 1.1 2.1, Vision of Nokia UI, project. I analysed Nokia’s UI and UX against competitors in the mobile worlds and other relevant product designs. In order to deliver UX principles, I created cross-life-cycle use cases that provided a point of reference across design and integration. Using Nokia’s brand book I created the Nokia Desktop Design Language, carrying the brand principles to a new platform. During this project I managed… Show more I was a part of UI designers team delivering the Future UI 1.1 2.1, Vision of Nokia UI, project. I analysed Nokia’s UI and UX against competitors in the mobile worlds and other relevant product designs. In order to deliver UX principles, I created cross-life-cycle use cases that provided a point of reference across design and integration. Using Nokia’s brand book I created the Nokia Desktop Design Language, carrying the brand principles to a new platform. During this project I managed and art directed external agencies and delivered desktop applications design language from brand to category specific. I participated in the creation of a Gender Magazine- food for thought to Nokia’s executives. Using methods such as research brief, focus groups and concept workshop and personas development I led design concepts to illustrate and communicate trend in magazine format. Contributed and researched for Nokia annual trends



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• UX & UI Designer, Connected Planet , Applications & Services

  • Nov 2003 - Apr 2005

  Application & Services was a group in Philips CE, Sound and Vision department responsible for leading products such as the Connected Planet range. As part of the department future planning the group delivered a visionary project focusing on the future of TV in the Internet area. I led the UI and UX design for next generation Philips Connected Planet product and services combinations. Service and feature highlights include: iTV: Interactive TV services like weather, RSS, Email… Show more Application & Services was a group in Philips CE, Sound and Vision department responsible for leading products such as the Connected Planet range. As part of the department future planning the group delivered a visionary project focusing on the future of TV in the Internet area. I led the UI and UX design for next generation Philips Connected Planet product and services combinations. Service and feature highlights include: iTV: Interactive TV services like weather, RSS, Email, etc.. Seamless integration of broadband Internet content over broadcast signal through overlays EPG: Internet based Electronic Program Guide P2P: Service that allows sharing and remote access of personal content through P2P networks Mobile TV: live TV access through mobile device Broadband entertainment: Audio, Video, Pictures and Games services from leading Internet services providers [e.g. Yahoo] Developed UI and UE for HDTV interface and for mobile device interface I developed use-cases and scenarios for software engineers, which acted as foundation for software architecture. Designed IA and UI for accompanying Web UI, which allows personalization of Connected Planet services. I Collaborated development of new UI and UX concepts with Philips Design and IDEO Show less



University of Westminster

• United Kingdom
• Higher Education
• 700 & Above Employee

• Teaching Positions

  • 2003 - 2004

  University of Westminster, Schools of Media, Computer Science, London, www.wmin.ac.uk October 2003- July 2004, Visiting Lecturer Taught 3rd year BA Graphic Information Design core module ' Representation & Navigation’ Taught 1st year BSc Computer Science optional module 'Visual Representation' Tutored 3rd year BA Graphic Information Design final project



Diskin Pro

• Israel
• Media Production
• 1 - 100 Employee

• UI Designer

  • Feb 2002 - Sep 2002

  Diskin specializes in planning, design and implementation of visitor centres, museums and sophisticated projects as well as content production. I conceptualised, characterised and designed the UI for computer games for visitors centre. I managed creative projects from client requirement to productions