Geoff Yeagley

AVP of Sales and Marketing at Compass IT Compliance, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Coventry, US

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Experience

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • AVP of Sales and Marketing
      • Jan 2023 - Present

      North Providence, Rhode Island, United States Responsible for the oversight of all Sales and Marketing activities for a leader in IT Security, Audit, and Compliance Services

    • VP of Marketing
      • Nov 2017 - Sep 2023

      Orlando, Florida Area Responsible for the development of marketing strategies, programs and campaigns that align with the strategic business objectives and organizational objectives of Compass IT Compliance. Partners with Executive Leadership Team to ensure the best in class service delivery and communications with customers at all cycles of the buying journey. Responsibilities include: 1. Develop annual marketing strategic plan and annual department budget. 2. Direct implementation and execution of all… Show more Responsible for the development of marketing strategies, programs and campaigns that align with the strategic business objectives and organizational objectives of Compass IT Compliance. Partners with Executive Leadership Team to ensure the best in class service delivery and communications with customers at all cycles of the buying journey. Responsibilities include: 1. Develop annual marketing strategic plan and annual department budget. 2. Direct implementation and execution of all marketing activities, strategies, and practices. 3. Coordinate all marketing communications to support marketing strategic plan objectives while meeting budgetary requirements. 4. Provide guidance in all joint venture and partnerships. 5. Oversee and direct market research, competitor analysis, and customer service retention analysis. 6. Oversee and direct the development and dissemination of all marketing collateral. 7. Oversee all facets of marketing communications, including social media, press releases, marketing collateral, and website design/development.

    • National Sales Manager
      • Jan 2019 - Jan 2023

      North Providence, Rhode Island, United States Responsible for the oversight of all sales activities for Compass IT Compliance to ensure year over year revenue growth, profitability, and the introduction of new service offerings.

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Marketing Manager/Sr. Account Executive
      • Jul 2012 - Oct 2017

      Orlando, Florida Area Hubspot Certified Inbound Marketing Manager responsible for all marketing related activities for a professional services organization. Skills include: Blogging Website Development, Redesign, Updates, and Maintenance Social Media Content Creation (Marketing Collateral, CTA's, Landing Pages, etc.) Marketing Automation Webinar Programs Trade Show and Events Planning and Coordination Accomplishments Include: Increased digital marketing lead generation by… Show more Hubspot Certified Inbound Marketing Manager responsible for all marketing related activities for a professional services organization. Skills include: Blogging Website Development, Redesign, Updates, and Maintenance Social Media Content Creation (Marketing Collateral, CTA's, Landing Pages, etc.) Marketing Automation Webinar Programs Trade Show and Events Planning and Coordination Accomplishments Include: Increased digital marketing lead generation by 94% Increased website traffic to company website by 728% in 1 year Generated over $450,000 in incremental revenue through adoption of Inbound Marketing strategy Launched first concerted email marketing strategy and grew contact database by 178% As a Sr. Account Executive, I focused on helping organizations of all sizes assess their current IT Security risk position and provide strategies and recommendations of how to mitigate their risk through a variety of solutions. Accomplishments include: Generated over $1.1M in revenue through consultative sales approach Grew average account by 35% year over year through increased service offerings and needs analysis Show less

    • Executive Recruiter
      • Dec 2012 - May 2013

      Tampa/St. Petersburg, Florida Area At Parker + Lynch, we align world-class organizations with superior finance and accounting talent. And we've been doing it for more than 25 years. Our deep industry experience and national network of clients and talent make us the definitive insider firm. Accomplishments include: Assisted multiple clients fill difficult positions through conducting a thorough needs analysis Executed placements at multiple levels with several organizations in first 6 months of employment

    • Director of Recruitment
      • May 2011 - Dec 2012

      Tampa/St. Petersburg, Florida Area Executive Recruiter focused on permanent placement of Healthcare professionals in the Midwest with a specific focus on Health Information Management, Executive Nursing, Executive Leadership, Quality/Risk/Compliance Management, Case Management, Facilities Management, Infection Control, Materials/Supply Chain Management, Sterile Processing, Informatics and Rehab Services. Responsible for the negotiation of contingency and retained contracts with hospitals, healthcare systems, and… Show more Executive Recruiter focused on permanent placement of Healthcare professionals in the Midwest with a specific focus on Health Information Management, Executive Nursing, Executive Leadership, Quality/Risk/Compliance Management, Case Management, Facilities Management, Infection Control, Materials/Supply Chain Management, Sterile Processing, Informatics and Rehab Services. Responsible for the negotiation of contingency and retained contracts with hospitals, healthcare systems, and consulting firms throughout the Midwest for placement services in accordance with hospital budgets and company profit targets. Show less

    • Account Manager
      • Jun 2010 - Jul 2011

      Personal execution of the sales strategy aimed at targeted vertical markets that ensures attainment of company sales goals and profitability. Assists in the development and implementation of marketing plans as needed, including Social Media, Partner Marketing, and Sales Collateral. Prepares action plans for effective conversion of sales leads and prospects to customers with a focus on customer retention.

    • Sales/Operations Manager
      • Jul 2008 - Jul 2009

      Strategic Consulting, including business plan & sales strategy development. Generate incremental revenue through ongoing business consultation. Provide award winning customer support to all consumers, both internally and externally. Developed operational procedures to streamline organization to reduce costs and facilitate delivery schedules. Managed team of Inside and Outsides Sales Representatives to achieve 22% revenue growth year over year. Developed… Show more Strategic Consulting, including business plan & sales strategy development. Generate incremental revenue through ongoing business consultation. Provide award winning customer support to all consumers, both internally and externally. Developed operational procedures to streamline organization to reduce costs and facilitate delivery schedules. Managed team of Inside and Outsides Sales Representatives to achieve 22% revenue growth year over year. Developed sales and marketing strategies in new vertical markets to increase revenues with average profit margin of 65%. Show less

Education

  • University of Phoenix
    Masters, Business Administration
    2008 - 2010
  • Rhode Island College
    Bachelor of Social Work, Social Work
    1994 - 1999
  • NAHS
    1990 - 1994

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