CRM Success and Product Solutions Manager

• Mar 2020 - Present

Content Creator and Social Media Manager

• Jan 2017 - Jun 2020

-Manage social media campaigns for event rental company, creating regular content and managing posting schedule in order to boost brand awareness and increase year-round sales in a seasonal business -Manage social media campaigns for event rental company, creating regular content and managing posting schedule in order to boost brand awareness and increase year-round sales in a seasonal business

Marketing Manager

• Jun 2019 - Oct 2019

+Increased the number of monthly inbound leads from 29/month to 194/month (+568%) via strategic content campaigns promoted by pay-per-click, paid search, social, remarketing, and press outreach +Improved conversion by creating landing pages targeted to specific customer personas, optimizing website pages to reduce bounce rate, and deploying conversational chatbots +Developed and implemented the utilization of creative briefs, analytics reports, and project management software which increased department efficiency +Organized 3 industry trade shows across the country including booth management, collateral, employee travel, show promotions, and attendee email campaigns Show less

Senior Marketing Coordinator, Store Experience Team

• Jun 2017 - May 2018

+ Lead the development of in store marketing projects, managing aggressive timelines and processes, delivering campaigns that are on-budget and on-strategy + Collaborate closely with category management team to support business opportunities, including new item initiatives, merchandising and signage reviews to solve for customer barriers + Identify and improve upon opportunity areas in the planogram process, highlighting key products with whole store design in mind + Lead the development of in store marketing projects, managing aggressive timelines and processes, delivering campaigns that are on-budget and on-strategy + Collaborate closely with category management team to support business opportunities, including new item initiatives, merchandising and signage reviews to solve for customer barriers + Identify and improve upon opportunity areas in the planogram process, highlighting key products with whole store design in mind

Digital Marketing Coordinator

• Mar 2016 - Jan 2017

+ Manage multiple projects simultaneously, ensuring aggressive budgets and timelines stay on target. + Leverage consumer data and research to execute omnichannel digital marketing plans, content creation, email campaigns, display designs, and responsive web, partnering with internal development teams, production staff, vendors, and outside contractors. + Analyze campaign data using analytic software, CRMs, and sales tools; interpreting data, communicating results, and offering recommendations to team and business executives. + Plan marketing events and go-to-market activities that increase engagement and build brand equity. + Guide client stakeholders and business partners through internal digital marketing onboarding process, identifying business goals and brand identity. + Prepare presentation decks, draft complex creative briefs, and organize frequent meetings across clients, colleagues, and executives. +Hubspot Certifications: Inbound and Growth Driven Design. Attended 2016 Inbound conference. Show less

Account Executive

• Jun 2015 - Mar 2016

+Account Manager for more than 200 active accounts throughout Kentucky, Ohio, Nebraska, Kansas, Illinois, and British Columbia, with revenues totaling more than 9 million annually. +Provides support to 4 District Sales Managers, and 2 Regional Sales Managers. +Collaborates with multiple teams to accomplish above and beyond service and guest satisfaction, including Inside Business Development, Product, Transportation, Air, and Accounting. +Account Manager for more than 200 active accounts throughout Kentucky, Ohio, Nebraska, Kansas, Illinois, and British Columbia, with revenues totaling more than 9 million annually. +Provides support to 4 District Sales Managers, and 2 Regional Sales Managers. +Collaborates with multiple teams to accomplish above and beyond service and guest satisfaction, including Inside Business Development, Product, Transportation, Air, and Accounting.

Lead Center Travel Counselor

• Aug 2011 - May 2015

+ Planned, booked, and managed over $800,000 in travel products for clients in 2014, an increase of 63% over prior year. + Provided exceptional customer service by answering client phone calls, online chats, and emails with regards to any questions, updates, and reminders. Organized and sent final documentation to these members. I have had multiple repeat clients and referrals because of my attention to detail. + Communicated with diverse departments, companies, and clients to ensure itinerary changes, flight schedules, and passenger information is all correctly updated and any issues are efficiently resolved. + Maintained detailed departure calendars and records for each client. + Additional positions held at AAA: Road Service Call Counselor (August 2011-May 2012) Travel Trainee and Floater (May 2012- February 2013) Travel Counselor at Narragansett AAA (February 2013-September 2013) Show less

Special Projects Intern

• Jul 2011 - Aug 2011

+Maintained social media outlets including Twitter and Facebook. +Assisted in organizing special events, as well as reaching out to potential attendees and following up on leads. +Worked for 3 yearly Tour Rhode Island events, assisting a professional tour guide to lead a tour group through various Rhode Island destinations. +Maintained social media outlets including Twitter and Facebook. +Assisted in organizing special events, as well as reaching out to potential attendees and following up on leads. +Worked for 3 yearly Tour Rhode Island events, assisting a professional tour guide to lead a tour group through various Rhode Island destinations.

Intern

• Jun 2010 - Aug 2010

+Researched travel and destination information for potential clients + working with Customer Relationship Management system - TRAMS Clientbase +Social media maintenence, including establishing a Facebook landing page, and contributing content to blog +Researched travel and destination information for potential clients + working with Customer Relationship Management system - TRAMS Clientbase +Social media maintenence, including establishing a Facebook landing page, and contributing content to blog

English Language Club Facilitator

• Mar 2010 - May 2010

+Facilitated an English Language Club in a small Russian community with no fluent English speakers +Prepared and oversaw all facets of English Language Club, including developing weekly lessons, setting up facilities, and marketing to new members +Facilitated an English Language Club in a small Russian community with no fluent English speakers +Prepared and oversaw all facets of English Language Club, including developing weekly lessons, setting up facilities, and marketing to new members

Travel and Tourism Internship

• Mar 2009 - May 2009

+Planned activities, itinerary, and was a tour guide for FAM trip to Greece +Ensured customer satisfaction to passengers visiting Rhode Island through courteous service and detailed knowledge on local attractions and additional information +Supplied incoming passengers with detailed knowledge of local attractions, events and restaurants in a professional and courteous manner resulting in customer satisfaction +Addressed passenger issues and questions, resolving problems, and interacting with multiple contacts, including TSA, Airport Police, and multiple airlines Show less