Experience

HILO MEDICAL CENTER

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Administrative Services Officer

  • Feb 2022 - Present

  I lead Hilo Medical Center's management analysts, who do business projects and analysis, and the medical staff services team.

• Management Analyst

  • Mar 2021 - Feb 2022

  - Introducing a new weight-based inventory management system for operating rooms and interventional imaging—that will automate orders and counting, minimize loss and expiry, and give clinical staff more time for patient care.- Redesigning post-acute care within the bounds of staffing, structure, services, policies, technology and tools to create more beds for acute hospital patients.- Led the introduction of robotic-assisted surgery using a da Vinci Xi surgical system.

• Administrative Services Officer

  • Aug 2020 - Mar 2021

  - Manage eight clinic receptionists in a rural healthcare clinic with primary care, OB/GYN, ENT, urology, behavioral health, and pharmacy services.- Oversee telephone contact, scheduling, insurance verification, new patient applications, referrals, and front-of-house patient experience- Process documentation failures, insurance denials, and customer complaints.- Responsible for clinic reception onboarding and training.- Key partners include ambulatory revenue cycle (insurance, billing), provider credentialing, risk management and compliance, information technology, housekeeping, and maintenance. Show less

• Management Analyst

  • Mar 2020 - Aug 2020

  - Developed triage workflows and project plans for the COVID-19 pandemic.- Introduced telehealth at 11 primary care and specialty outpatient clinics -- comprising workflow, equipment, training, billing, reporting, patient experience, and support.- Prepared a new rural health clinic space housing primary care and several specialties: ENT, urology, OB/GYN, behavioral health, and pharmacy services.- Promoted a new company-wide intranet, built with Simpplr and designed to connect and align employees. Show less



Monument Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Digital Marketing Consultant

  • Jan 2020 - Mar 2020

  - Advised Monument Health on digital marketing and analytics.- Led a project to install Yext Answers, a website search product that processes natural language queries and returns Google-like knowledge cards to maximize conversion.

• Senior Digital Strategist

  • Jul 2018 - Dec 2019

  - Responsible for Monument Health’s digital brand, including the online presence of 450 entities, corporate websites, content marketing, SEO, digital signage, and analytics.- Overhauled marketing ROI reports to improve effectiveness, enhance patient experience and grow revenue.- Measured and reported on digital advertising and lead-generation performance, linking marketing tactics to clinical outcomes.- Led development of a new, responsive website and knowledge graph that grew page views and pages per session by over 50%, search impressions by 25% and click-through rates by 30%.- Initiated an online reputation management service for 250 physicians and locations. Developed the business case. Managed interface development (Epic EHR), system configuration, change management, and the vendor partnership. Show less

• Manager of Marketing & Communications

  • Nov 2017 - Jul 2018

  - Managed strategic marketing functions, including brand management, communications, creative development, social media, digital marketing, in-house printing, and events.- Led a team of six who covered revenue-generating specialties, outlying hospitals and clinics, internal marketing, digital marketing, patient stories, and fundraising by the hospital foundation.- Oversaw marketing planning, media buying, and daily operations; managed the marketing budget.- Graduated from the 45-hour Lakota Lands & Identities traveling seminar, which teaches participants about the sacred sites, historical events, rituals, and language of our Native American patients. Show less



SRAM, LLC

• United States
• Manufacturing
• 700 & Above Employee

• Brand Communication Manager — RockShox

  • Jul 2017 - Nov 2017

  - Responsible for brand and product marketing strategy, messages and tactics, including sales support, advertising, content marketing, events, promotional items, and public relations.- Coordinated marketing support for the annual selling cycle for SRAM’s biggest product category.- Oversaw RockShox’s presence at some of the world’s largest mountain biking events, including Crankworx in Whistler, British Columbia.

• Customer Experience Manager — Quarq

  • Jan 2011 - Jun 2017

  - Crafted the marketing programs for the Quarq brand’s most successful products: cycling power meters and the ShockWiz mountain bike suspension tuner. Collaborated with ad agencies, in-house public relations, salespeople, and resellers on creation, execution, and measurement.- Rebuilt the Quarq brand identity, changing the logo, tagline, values, and messages to connect with racers, passionate enthusiasts, and an emerging mainstream of fitness-oriented cyclists.- Reconstructed Quarq’s power meter product line for a 2.5x sales volume increase in three years in a hyper-competitive market.- Facilitated the transformation of ShockWiz from Kickstarter project to multimillion-dollar product, learning from early adopters and leveraging new sales channels, sponsorship, and public relations.- Revamped the Quarq website with a user-centric design and contemporary e-commerce platform. A subsequent product launch using content and affiliate marketing saw one online retail partner declare, “That was one of our best product launches so far… The strategy absolutely worked."- Established analytical reporting that informed product management, marketing and sales strategy. Expanded manufacturing, lowered cost of goods, and increased profit.- Developed forecasts and break-even analyses for new platforms and products.- Created and led product education for employees, resellers, and journalists. Tactics included in-house seminars, product seeding, pop-up training camps, and content partnerships with teams, athletes, coaches, and software makers. Show less



SMS Management & Technology

• IT Services and IT Consulting

• Consultant

  • Mar 2009 - Nov 2010

  - Managed planning, scheduling, budgeting and execution in a mining company's information systems consolidation where 12 data centers across Australia and North America were reduced to two. - Managed requirements analysis, architecture, testing and commission in an information systems consolidation at Australia’s fifth-largest bank. Directed a team of employees, contractors, and vendors. - Managed planning, scheduling, budgeting and execution in a mining company's information systems consolidation where 12 data centers across Australia and North America were reduced to two. - Managed requirements analysis, architecture, testing and commission in an information systems consolidation at Australia’s fifth-largest bank. Directed a team of employees, contractors, and vendors.



Leighton Properties

• United Kingdom

• Consultant

  • Mar 2007 - Jan 2009

  - Planned and executed marketing strategy, objectives, and tactics, and contributed to the organization’s sustainability profile. During this period the company delivered more green floor space than any other Australian developer. - Migrated critical business processes to online platforms. - Planned and executed marketing strategy, objectives, and tactics, and contributed to the organization’s sustainability profile. During this period the company delivered more green floor space than any other Australian developer. - Migrated critical business processes to online platforms.



Foster's Group

• Australia
• 1 - 100 Employee

• Business Analyst and Project Manager

  • Sep 2000 - Jul 2005

  - Connected diverse information systems following a $3.1 billion company takeover. Coordinated a global team. Ensured business continuity, minimized operational risk and facilitated management reporting.- Managed software development for a company-wide payroll system changeover. Upgraded 18 separate payrolls, created interfaces with 5 general ledgers, and consolidated data for over 30,000 past and present employees.- Tested and deployed a retail loyalty program for 131 hotels encompassing point-of-sale devices, electronic gaming machines, back-of-house software, data warehousing, and a promotion-based loyalty system. Show less

• Information Technology Manager

  • Jul 1998 - Sep 2000

  - Responsible for delivery and support of information and communication technology, including training, for 10 offices spanning three Australian states.

• Information Technology Analyst

  • Jul 1996 - Jul 1998

  - Responsible for supporting information and communication technology.

• Sales Analyst

  • Aug 1995 - Jul 1996

  - Prepared and distributed sales analysis for internal and external customers.