Hanif Lutfi

Assoc. Art Director at Boost Juice Bars Malaysia
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Contact Information
us****@****om
(386) 825-5501
Location
Ampang, Selangor, Malaysia, MY

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Experience

    • Food and Beverage Services
    • 1 - 100 Employee
    • Assoc. Art Director
      • Jun 2023 - Present

      • Conceptualise, Ideate, Art Direct, and Design for Branding and Comms• Artwork Development for National Campaigns for all markets i.e Main KV, In-store, Digital and Socmed.• Supervise and Execute Menu Designs for all markets• Lead visual direction for productions including TVCs, videos, photography and special ad-hoc projects.• Make presentations to Marketing Department / Management on creatives.• Liase with Marketing and Digital teams on campaign briefs, and participate in brainstorming sessions.• Lead a team of designers and motion graphic designers Show less

    • Senior Graphic Designer (SEA)
      • Mar 2020 - Jun 2023

  • MKA Group (RacingBoy)
    • Selangor, Malaysia
    • Senior Graphic Designer and Marketing
      • Jan 2018 - Mar 2020

      PROJECTS: 1. Coordination of MotoGP project campaign under RacingBoy Marketing team. Lead and executed the designs and team from the ground up. RCB Marketing team also collaborated with Hafizh Syahrin for merchandise promotions. (2018-2019) • Booth Layout/Setup/Planning • MotoGP Riders Poster Signage • MotoGP Riders Standees • MotoGP Facebook Advertisement • Campaign Poster Promotion • MKA VIP Access Card/Lanyard • MotoGP Livery Design - Yamaha R25 - Yamaha Y15ZR - Yamaha XMAX - Yamaha NVX155 - Honda RS150R - Honda VARIO - Honda NMAX - Suzuki BELANG • Merchandise Design - RCB Corporate Shirts - RCB T-Shirts - Hafizh Syahrin Sponsorship T-Shirts - RCB Caps - RCB Umbrellas - RCB Lanyards - RCB Keychains 2. Participated in Asia Road Racing Championship (ARRC) and PETRONAS Cub Prix. • ARRC and Cub Prix Facebook Advertisement • Photography and Drone Piloting for Advertisement DAILY TASKS: 1. Graphic Design • Logo Design • Poster Design • Floor Plan Design • Distributor Store Design • Facebook Advertisement • Brochure Design • Billboard Design • Website Design • Motorcycle Livery Design • Festival Card/Advertisement • Catalogue 2020 2. Media • Photography • Drone Piloting Show less

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Apr 2017 - Dec 2017

      DAILY TASKS: 1. Participated in Artwork design and Projects from domestic alongside international companies with KPI of 5 Artworks per day • Logo Design • Poster Design • Facebook Advertisement • Brochure Design • Billboard Design • Website Design DAILY TASKS: 1. Participated in Artwork design and Projects from domestic alongside international companies with KPI of 5 Artworks per day • Logo Design • Poster Design • Facebook Advertisement • Brochure Design • Billboard Design • Website Design

    • Malaysia
    • Engineering Services
    • 1 - 100 Employee
    • Graphic and Industrial Designer
      • Apr 2016 - Mar 2017

      PROJECTS: 1. Execution of Proton TuneD's project campaign alongside DreamEdge's Creative team. TuneD's project campaign focuses on the establishment of Proton Prevé and Proton Saga's sporty bodykits • TuneD's Logo • Website Design • Poster Design • Brochure Design • Merchandise Design • Facebook Advertisement • Photography/Video Editing • 3D Modelling 2. Participated in Style Tun (Tun Mahathir) project for corporate branding • Design for Songkok's inner part • Get familiarised with the know-hows of the sewing machine and software DAILY TASKS: 1. Graphic Design • Logo Design • Poster Design • Facebook Advertisement • Brochure Design • Billboard Design • Website Design • Festival Card 2. 3D Modelling • Proton's Car Bumper Show less

Education

  • Multimedia University
    Bachelor's degree, Industrial Design
    2013 - 2017

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