Experience

SC Johnson Lifestyle Brands

• United States
• Manufacturing
• 100 - 200 Employee

• Sr. Associate, Sales Planning & Operations

  • Sep 2022 - Present

  - Attended and managed the SC Johnson Lifestyle Brands booth at the Natural Products Expo West trade show including coordination of accommodations, offsite team activities, as well as pre and post-event team communications for 84 attendees, across 14 different internal functions. - Worked cross-functionally to manage the ideation and fabrication of new trade show assets while leveraging existing event elements to reduce budget while creating a refreshed and modern look to our 35ft by 40ft booth space at Natural Products Expo West. - End-to-end coordination of the Annual Sales & Commercial Summit. Show less



Wilderness Travel

• United States
• Travel Arrangements
• 1 - 100 Employee

• European Operations Manager

  • Jan 2018 - Sep 2022

  • Conceptualized and implemented standardized Trip Manuals to allow companywide accessibility to sales points and logistics for each itinerary.• Travel to international destinations of interest to provide feedback on tour locations, physical activity level of trips, marketing materials and audit logistics.• Compile and evaluate yearly competitor and client analyses to ensure itineraries and marketing materials are up to date with current and projected travel trends.• Assist the marketing team by editing and proofing European sections of the yearly catalog, trip itineraries and website landing pages.• Assemble and deliver pre-trip travel documents for clients and local partners to ensure all parties are well informed and able to provide a seamless travel experience.• Manage a team of 15+ local guides: scheduling tours, submitting payroll, expenses/reconciliation, and pre- and post- season program reviews. • Create, update, and maintain detailed annual budgets for 20+ programs. • Established new procedures to expedite new trip development that have since been implemented as best practices companywide. • Project management of new trips: ideation of new programs, collaboration with local partners, management of in-house itinerary development and marketing materials, creation of operations documents, budgets, and making sales. • Manage reservations, contracts, payments, and mutually beneficial relationships with 100+ hotels, local guides, organizations, and transportation agencies across Europe. • Train new team members on operations, logistics, sales, and customer service. • Design logistically sound, custom itineraries with a high level of efficiency, adaptability, and accuracy based around the client’s wish list, interests, goals, activity level, group dynamic, and budget. Show less

• Travel Services Assistant

  • Sep 2017 - Jan 2018

  • Fielded client calls and emails to the appropriate area managers while responding to general inquiries. • Devised an internal tracking system to accelerate monthly inventory checks of warehouse materials and supplies. • Collected, processed, and input new reservations and transfers into the internal system.• Processed client deposits and final payments.• Edited and assembled pre-trip literature and final travel documents for clients.• Basic data entry and filing.



Synergy Marketing Partners

• San Francisco Bay Area

• Brand Specialist

  • Mar 2017 - Mar 2020

  • Supported the Beam-Suntory portfolio by executing on and off premise tasting events and fostering positive interactions between brands and consumers. • Captured and reported event deliverables to ensure successful recaps of events. • Participated in on site event production and acted as on-site contact and managed brand specialists during multi day events. • Supported the Beam-Suntory portfolio by executing on and off premise tasting events and fostering positive interactions between brands and consumers. • Captured and reported event deliverables to ensure successful recaps of events. • Participated in on site event production and acted as on-site contact and managed brand specialists during multi day events.



American Ratings Corporation Diamond Certified

• United States
• Consumer Services
• 1 - 100 Employee

• Event Manager

  • Aug 2015 - Jun 2017

  • Spearheaded and launched the companies first field events program from the ground up. • Recruited, interviewed, hired, onboarded, and trained quality brand ambassadors and production assistants. • Actively researched and identified local event opportunities based on target demographics and estimated ROIs. • Sourced branded event displays and giveaways for trade shows and festivals. • Served as primary contact for all events, vendors, and brand ambassadors: negotiated contracts, coordinated schedules, payments, and provided timely event recaps to key stakeholders. • Create and maintain memorable consumer experiences by providing superior customer service at events. • Provide insightful feedback, ROI tracking, recaps and reporting based on program deliverables. • Maintain, manage, and coordinate POS inventory for all local event activity. • Clearly communicate objectives, timelines, project status and budget updates to key stakeholders. • Orchestrate simultaneous events in multiple stages of the planning process. • Develop short- and long-term objectives to ensure continued success. Show less



MKTG

• United States
• Advertising Services
• 700 & Above Employee

• Lead Promotional Specialist

  • Jul 2011 - Jan 2017

  -Manage event set up & break down.-Maintain and coordinate delivery of event displays & materials.-Educate consumers & trade on DIAGEO portfolio.-Compose post event recap forms and analysis.-Create and maintain a strong relationship with accounts.-Manage promotional specialists.

• Assistant Event Manager (DIAGEO & GUINNESS)

  • Apr 2013 - Nov 2014

  • Coordinated and managed 3,500+ trade, consumer, on- and off-premise events each year. • Recruited, hired, trained, and staffed 80+ promotional models, production assistants, and brand specialists. • Composed and distributed weekly calendars and program emails to multiple markets and promotional teams. • Tracked and maintained event budgets and program allocations for local sales teams and regional managers. • Generated and analyzed post event recap forms to construct qualitative and quantitative program reports for marketing and brand teams. • Define key performance indicators and deliverables that support the overall goals of the company.• Deliver events on time, within budget that exceed expectations.• Offer hands on support to marketing teams to track industry trends, find appropriate and exciting giveaways and locate new marketing and event opportunities.• Research, book and manage venues, catering, talent, and suppliers.• Work with a team to organize and keep an up-to-date inventory of multiple warehouse storage units to improve the efficiency of event planning, including shipping and receiving.• Utilize Excel, Power Point and Salesforce to track program budgets, allocations, staffing and create materials for quarterly trainings. Show less



Green House Agency, Inc

• United States
• Advertising Services
• 100 - 200 Employee

• Experiential Marketing/Event Coordinator

  • Mar 2015 - Aug 2015

  • Collaborated with local sales teams to develop innovative programs with multiple media & consumer touchpoints. • Creation and execution of experiential consumer and trade events in the San Francisco Bay Area. • Effectively forecasted and allocated program resources against annual brand calendar. • Educated consumers, key gatekeepers, and agency team members through direct interactions. • Leveraged event opportunities to increase case sales, menu features, and POS placements. • Educated the consumer, trade, and agency through direct interaction. • manage ongoing allocation of program funds. • Timely submission of required program documents and deliverables. Show less



Factory360

• United States
• Advertising Services
• 1 - 100 Employee

• Market Manager

  • Dec 2014 - Jan 2015

  • Facilitate and manage MetroPCS promotions in the San Francisco Bay Area. • Coordinate transportation and storage of event materials and uniforms. • Create post event reports. • Staff events and train employees and program specifics. • Process Brand Ambassador payroll, expenses, and new hire paperwork. • Maintain master events calendar and employee contacts. • Facilitate and manage MetroPCS promotions in the San Francisco Bay Area. • Coordinate transportation and storage of event materials and uniforms. • Create post event reports. • Staff events and train employees and program specifics. • Process Brand Ambassador payroll, expenses, and new hire paperwork. • Maintain master events calendar and employee contacts.