Barbara A. Genese

Business Development Center Director at Park Ave BMW
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Irene Kabot

Barbara Genese is a highly intelligent, intuitive, creative professional. I came to Barbara for help with my online social networking and she set me up with Facebook, Linkedin and Twitter. With beautiful sensitivity and insight she set up my web/blog site for "An Angel Spoke to Me", which represents me and the subject matter perfectly! I am looking forward to working with Barbara Genese in the near future with my other web design needs.

John Genese

Barbara built a great web site for our business

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Credentials

  • Lexus certified
    -

Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Business Development Center Director
      • Feb 2020 - Present

    • BDC Lead
      • Feb 2019 - Feb 2020

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • ECommerce Sales Coordinator
      • May 2016 - Mar 2018

      • Ensure that Marketing materials are accurate and consistent • Create content for company websites • Compose articles and product descriptions • Manage e-commerce businesses, including Amazon • Track sales and trends • Generate weekly and monthly sales reports • Support product development activities • Assist VP of Strategic Accounts • Point of contact for vendors and distributors • Member, Apex Shoe Committee • Ensure that Marketing materials are accurate and consistent • Create content for company websites • Compose articles and product descriptions • Manage e-commerce businesses, including Amazon • Track sales and trends • Generate weekly and monthly sales reports • Support product development activities • Assist VP of Strategic Accounts • Point of contact for vendors and distributors • Member, Apex Shoe Committee

    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Internet Sales Coordinator
      • May 2014 - May 2016

      • Write letters and scripts for customer contact • Explain product, services and specials effectively • Track tasks for follow up • Maintain CRM and databases • Create Excel sheets for schedules and data • Respond to telephone, email and Internet sales requests • Generate sales appointments • Effectively communicate with sales customer needs • Write letters and scripts for customer contact • Explain product, services and specials effectively • Track tasks for follow up • Maintain CRM and databases • Create Excel sheets for schedules and data • Respond to telephone, email and Internet sales requests • Generate sales appointments • Effectively communicate with sales customer needs

    • Digital Editor
      • Dec 2011 - Apr 2014

      In this position, I ensure that all online editions are timely, search engine optimized and prominent on social media platforms. Moreover, I write articles and headlines, maintain the content management system, redesign pages for usability, track Web analytics for 15 sites, train editors and reporters in the best practices for Twitter and Facebook, manage website content and edit content for grammar and syntax. • Implement and disseminate electronic media projects • Train and assist editors and reporters on CMS, social media practices and email tools • Maintain database, archives and other content associated with electronic media • Redesign Web pages for usability • Ensure a strong social media presence • Monitor site for search engine optimization (SEO) • Track Web analytics – Took website from 250,000 page views to more than 1 million • Edit stories for quality control • Supervise staff Show less

    • CEO
      • 2007 - 2013

      Created websites that best represent who my clients are and fulfill their needs. Created websites that best represent who my clients are and fulfill their needs.

    • United States
    • Partner
      • Jul 2009 - Sep 2011

      Develop and implement marketing strategy using social media platforms Refresh Web content daily to engage customers Create communication and advertising materials using Photoshop and InDesign Monitor site for search engine optimization (SEO) Place orders with vendors and oversee deliveries Customer service Develop and implement marketing strategy using social media platforms Refresh Web content daily to engage customers Create communication and advertising materials using Photoshop and InDesign Monitor site for search engine optimization (SEO) Place orders with vendors and oversee deliveries Customer service

    • United Kingdom
    • Education Administration Programs
    • Publications Officer
      • Jun 2008 - Mar 2009

      Curate editorial and visual content for the website; Develop and edit content for monthly and weekly electronic newsletters, programs, event brochures and factual guides; Participate in the planning, design, content development, editorial process and print management of the college’s quarterly magazine; Edit fliers, invitations, letters and other development publications; Offer support at alumni and advancement-related events. Curate editorial and visual content for the website; Develop and edit content for monthly and weekly electronic newsletters, programs, event brochures and factual guides; Participate in the planning, design, content development, editorial process and print management of the college’s quarterly magazine; Edit fliers, invitations, letters and other development publications; Offer support at alumni and advancement-related events.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Hub Editor, NBC10.com
      • Jun 2007 - Feb 2008

      Refresh, edit and maintain NBC sites using HTML and Adobe Photoshop; Collaborate with affiliate stations about web content; Write stories from tips, scripts and wire services; Enhance website with videos and slideshows. Refresh, edit and maintain NBC sites using HTML and Adobe Photoshop; Collaborate with affiliate stations about web content; Write stories from tips, scripts and wire services; Enhance website with videos and slideshows.

    • United States
    • Book and Periodical Publishing
    • Web editor, Opinion Page editor, columnist, copy editor, editorial assistant
      • Dec 1995 - Jun 2006

      Web Editor, Times Extra (April 2005 – June 2006) o Curate and assign news stories for the daily e-newsletter; o Edit entries and electronically published them; o Promote the next day's stories. Columnist, Copy Editor, Features Department (Sept. 2003 – June 2006) o Write a column for business women; o Secure images for layout; o Dictate page layout; o Collaborate with marketing professionals; o Edit feature pages, applying AP style. Editor, Opinion Page (May 2000 – Feb. 2005) o Write relevant headlines and captions; o Lay out and build pages on Harris Newsmaker; o Communicate daily with letter and opinion writers, and columnists; o Work with an assistant. Editorial Assistant, Opinion Page (Dec. 1995 – May 2000) o Verify authorship of letters; o Edit and enter letters into system; o Answer newsroom telephone. Show less

Education

  • Syracuse University-S.I. Newhouse School of Public Communications
    Masters of Science, New Media
    2006 - 2007
  • Rowan University
    Bachelor of Arts - BA, Communications
    1998 - 2002
  • Ascension
  • Immaculata High School

Community

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