Ashlee Rebstock
Senior Director Corporate Communications at Varsity Brands- Claim this Profile
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Bio
Lauryn Turner
I have worked directly with Ashlee for the last seven years. I've seen her not only excel at the core elements of her job -- like creating and executing marketing campaigns -- but also learn other skills that extend well beyond the scope of her role. One of the most remarkable things about Ashlee is her ability to take on the new projects that are both difficult and critical to the company's growth. In fact, her taking on the website redesign led to a significant increase in lead generations and overall success of our division. This rare mix of passion, productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Ashlee -- no matter where they fall on the org chart. Ashlee is the epitome of
Lauryn Turner
I have worked directly with Ashlee for the last seven years. I've seen her not only excel at the core elements of her job -- like creating and executing marketing campaigns -- but also learn other skills that extend well beyond the scope of her role. One of the most remarkable things about Ashlee is her ability to take on the new projects that are both difficult and critical to the company's growth. In fact, her taking on the website redesign led to a significant increase in lead generations and overall success of our division. This rare mix of passion, productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Ashlee -- no matter where they fall on the org chart. Ashlee is the epitome of
Lauryn Turner
I have worked directly with Ashlee for the last seven years. I've seen her not only excel at the core elements of her job -- like creating and executing marketing campaigns -- but also learn other skills that extend well beyond the scope of her role. One of the most remarkable things about Ashlee is her ability to take on the new projects that are both difficult and critical to the company's growth. In fact, her taking on the website redesign led to a significant increase in lead generations and overall success of our division. This rare mix of passion, productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Ashlee -- no matter where they fall on the org chart. Ashlee is the epitome of
Lauryn Turner
I have worked directly with Ashlee for the last seven years. I've seen her not only excel at the core elements of her job -- like creating and executing marketing campaigns -- but also learn other skills that extend well beyond the scope of her role. One of the most remarkable things about Ashlee is her ability to take on the new projects that are both difficult and critical to the company's growth. In fact, her taking on the website redesign led to a significant increase in lead generations and overall success of our division. This rare mix of passion, productivity and ambition sets a great example for the rest of the team, and explains why everyone loves working with Ashlee -- no matter where they fall on the org chart. Ashlee is the epitome of
Credentials
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Prosci® Certified Change Practitioner
ProsciOct, 2022- Nov, 2024
Experience
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Varsity Brands
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United States
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Executive Offices
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100 - 200 Employee
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Senior Director Corporate Communications
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Jul 2018 - Present
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Senior Director, IMPACT & VIP Branding Sales Operations & Marketing
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Oct 2016 - Jul 2018
- Directed business division generating revenues of more than $35M+ annually and $200M contract value over 5 years for a specialized Go to Market sales team- Managed GTM Sales group forecast, Goal Setting, CRM technical data requirements (Salesforce.com), data model processes, territory planning and auditing- Implemented internal/external marketing campaigns for IMPACT/VIP Branding to assist in brand awareness and marketing efforts for 20,000+ k-12 customers- Managed marketing budget of approx $3-4M for value add distribution, marketing, tradeshows and brand ambassadors - Developed training for onboarding IMPACT team members and developed change management strategies of new resources/value add offerings and deployment of new sales processes to 2500+ sales team across VB- Improved and established relational trust in GTM data and analytics through strong communication and transparency- Composed and executed school district bids in response to RFPs for IMPACT, VIP Branding and the New School Program Show less
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Varsity Spirit
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Retail Apparel and Fashion
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700 & Above Employee
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Marketing Director
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Jun 2011 - Oct 2016
- Developed and maintained marketing strategies across 30 event producers hosting over 300+ events across the United States for approximately 1.44M athletes and spectators - Executed an annual marketing, advertising and social plan for all 30 event producers and its customers - Coordinated communication with sales team, international contributors, brand partners, event brands, and corporate marketing team. - Provided marketing collateral and support to sales team - Website content manager for varsityallstar.com and contributed content to corporate website varsity.com - Attended nationwide events to provide R&D reports on marketing needs & social media coverage - Managed and lead philanthropic initiatives for industry- St. Jude Children's Research Hospital – leading to over $11.5 Million raised in 11 years Show less
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Orlando Science Center
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United States
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Museums, Historical Sites, and Zoos
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100 - 200 Employee
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Marketing/Social Media Coordinator
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May 2010 - Aug 2010
• Comprise promotion ideas of OSC’s social media websites and upcoming events • Created marketing plan for a new traveling exhibit called “Get the Message” • Daily website maintenance • Composed press releases and blog entries • Event set-up and administration • Research through various mediums • Comprise promotion ideas of OSC’s social media websites and upcoming events • Created marketing plan for a new traveling exhibit called “Get the Message” • Daily website maintenance • Composed press releases and blog entries • Event set-up and administration • Research through various mediums
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Education
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2006 - 2010
University of Central Florida - College of Business Administration
Bachelor of Science, Marketing -
Merritt Island High School
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