Experience

AnalyticaHouse

• Türkiye
• Advertising Services
• 1 - 100 Employee

• Senior Performance Marketing Speacialist

  • Jan 2023 - Present

  Clients: Aktifbank (N Kolay), Flormar, Le Mabelle, Pieces of Melon, E-Vital by Eczacıbaşı, Terapizone, Bolçi, Yeditepe Üniversitesi, otelrezervasyon.com Clients: Aktifbank (N Kolay), Flormar, Le Mabelle, Pieces of Melon, E-Vital by Eczacıbaşı, Terapizone, Bolçi, Yeditepe Üniversitesi, otelrezervasyon.com



Hepsiburada (NASDAQ: HEPS)

• Türkiye
• Technology, Information and Internet
• 700 & Above Employee

• Performance Marketing Specialist

  • Jul 2022 - Jan 2023



AnalyticaHouse

• Türkiye
• Advertising Services
• 1 - 100 Employee

• • Aug 2021 - Jul 2022

  Clients: Boyner, FashFed, Ipekyol, Twist, Machka, Chakra, Kiss The Hippo, Armine, The Mia, Pegaso Online University, Sinoz, Adore, İyi Yaşa

• • Nov 2020 - Jul 2021

  Clients: Ipekyol, Twist, Machka, Chakra, Jua, App Samurai (Storyly), Pegaso University, Medicamap, Glocalzone, Bocan Couture, Matador Meggings• Responsible for campaigns' activation, optimization and reporting across biddable channels. (Google Ads, Facebook Ads, Microsoft Ads, Criteo, RTB House, Taboola etc.)• Optimizing marketing budgets and campaigns to improve CTR, CPA, Impression Share, Quality Score, ROI and ROAS.• Keep track of daily, weekly and monthly performance of accounts to make sure clients' reach their KPI's.• Following operational processes from budget planning to execution and reporting.• Maintaining AH's relationships with media partners and clients.• Improve, analyze and report marketing & app marketing activities by using Google Analytics, Firebase, Google Sheets, Microsoft Office & Adjust.• Explore new marketing opportunities such as social media channels, apps, ad formats, etc. Show less



Response Digital Growth Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• • May 2020 - Oct 2020

  Clients: Şölen, Autodesk• Key contact of agency clients in B2B and FMCG markets. • Operating communications between the agency and clients. Welcoming request, processing requests and helping clients about their digital growth strategies. Solving on going client problems.• Building main campaign & inbound strategies, agenda, customer journeys, growth tactics and content strategies. Following competition and main trends in the context of market.• Assisting and informing Digital Media Planning & Analytics department about the digital marketing campaigns of clients.• Preparing benchmark reports before meetings, it consists on-site, off-site content and analysis with third party tools such as SEMRush, SimilarWeb, Ahrefs etc.• Creating new ideas and strategies for new business. Show less

• • Oct 2019 - May 2020

  Clients: Şölen, Autodesk, OdeabankI was responsible of the different sides of our marketing operations which includes campaign management, performance and business.In the campaign building and management side;• Detecting customer personas by attending workshops with marketing team,• Building customer journey maps and lead nurturing flows with growth marketing techniques,• Supporting to build and execute campaign strategies in digital,• Building campaign mind-maps, message maps and keyword research,• Making competitor analysis and benchmarks by using various tools like Ahrefs, BuzzSumo etc.• Copywriting for ad campaigns (Ad Copies, Blogs, Social Media Posts, Captions),• Deciding which branding materials will be used in the digital marketing campaings.In the performance marketing side; • Building, executing and optimizing LinkedIn Ads,• Assisting Facebook and Instagram Ads,• Creating Ad Copies for Google Adwords Campaigns,• Assisting analytics and measuring integrations,• Reporting and analyzing campaign status by using various channels and tools like Google Analytics, Facebook Business, Hubspot, LinkedIn.In the Business side; • Attending weekly customer meetings with the marketing team to understand how to manage end-to-end marketing programs. (Preparing Status Reports, Demand and Growth Program Presentations, Reports),• Informing, directing and reporting customers about their on-going and future campaigns,• Managing customer relationships between Response DGA.Lastly; always asking the right questions; Why, How and What? in order to take our team one step further each day. Show less

• • Aug 2019 - Oct 2019

  As Digital Growth Intern I learned how to plan, build, execute and iterate on marketing strategies and models which also include customer journey, customer lead nurturing, conversion optimization, demand generation, sales funnel optimization and marketing flywheel optimization.In the internship process, I also learned how to make customer acquisition strategies with the latest growth hacking techniques. We also dig into the analytics and measuring tools like Google Analytics, Google Adwords, Search Console and Google Tag Manager in an advanced way. Assisting Facebook, Instagram and LinkedIn Ads was also a part of my internship process. By using these networks I learned how their advertisement panels work, structure, optimization techniques etc.During my internship period, I also went through these trainings; Inbound Marketing, Content MarketingE-Mail Marketing, Hubspot Marketing Automation, Search Engine Optimization, Segmentation, Nurturing and Lead Qualification. Show less