Rija Abdul Rabb

Engagement Manager at ShARE LUMS
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Contact Information
us****@****om
(386) 825-5501
Location
Lahore, Punjab, Pakistan, PK
Languages
  • Urdu Native or bilingual proficiency
  • English Professional working proficiency
  • Punjabi Limited working proficiency

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Experience

    • Pakistan
    • Business Consulting and Services
    • 1 - 100 Employee
    • Engagement Manager
      • Jul 2022 - Present

    • President
      • Jun 2022 - Present

      • Communication with the global board of ShARE• Oversight of the Junior Coaching Programme and Start-up Projects

    • Director Human Resources
      • Jun 2021 - Jun 2022

      • Led the recruitment process for the term 2021-22.• Carefully mapped out the induction events and overlooked the onboarding process.• Turnover rate lowered by 14% compared to the previous term.• Ensured efficient and effective operations, performance evaluations, and scheduling/ calendar management of societal events.• Led a team of 7 individuals keeping team-building at the core while training them for human resource management and planning on events to keep the general body motivated.

    • Events Manager
      • Nov 2020 - Jun 2021

      • Represented LUMS chapter at ShARE Global conversations.• Conducted employability skills development workshops i.e., CV-building, interview skills, navigating through LinkedIn, in association with LUMS Career Services Office.• Organized the first international social event inviting students from the University of Nairobi and the University of Indonesia.

    • Student Consultant
      • Jan 2021 - Mar 2021

      • Conducted market research analysis for a local start-up exploring sustainable waste management approaches in Lahore.• Completed a training course during which I conducted market research on EVs' purchase trend in Asia and its development potential in the Pakistani market.

    • International Affairs
    • 1 - 100 Employee
    • Director International Affairs
      • Jun 2022 - Present

    • Assistant Director Affiliate Relations
      • Oct 2021 - Jun 2022

    • Pakistan
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • Coordinating Council
      • Jun 2022 - Present

    • Promotions Director
      • Aug 2021 - Jun 2022

      • Led a team of 9 members keeping team-building at the core while training them for crisis management during on-ground promotions and events. • Held social media management and marketing workshops- Facebook Business Suite usage, analyzing Facebook and Instagram insights.• FILUMS social media accounts reach increased to 20.9k - an increase of 532% compared to the previous year.• 492% increase in FILUMS social media accounts engagement.• 32% increase in accounts following.• 5000+ audience on both days of FILUMS Film Festival at Alhamra Art Centre.• Revamped brand and tone creation for social media presence in collaboration with design department.

    • Social Media Manager
      • Sep 2020 - Aug 2021

      • Increased FILUMS social media content engagement by 46%.• Delivered content and engaged members daily in online discussions, maintained the Facebook page.• Coordinated promotional material for distribution through executive leadership.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Sales Director
      • Aug 2021 - Present

    • Partnerships Development Manager
      • May 2021 - Jul 2021

    • Sales Manager
      • Nov 2020 - Apr 2021

    • Pakistan
    • Political Organizations
    • 1 - 100 Employee
    • Batch Representative
      • May 2021 - May 2022

      • Elected as representative of 1200+ sophomore batch - receiving the highest number of votes.• Member Mental Health Committee, Food & Pricing Committee, Career Services Office, and Student Action.• Worked on the vaccination drive for an effective campus reopening post-Covid-19.• Organized Mental Health Awareness week on campus for the very first time.• Directed operations for LUMS Candid Leaders - Pakistan's first student-led talk show.• Played a pivotal role in increasing student employability opportunities on campus.• Dealt with student cases and campus issues that required admin involvement.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Intern
      • Jun 2021 - Jul 2021

      • Performed Social Media analysis of competitors and planned a marketing campaign for a client in accordance to it• Carried out QA testing for company's website, reviewing UI & UX to ensure the website delivers a level of excellence• Planned a roadmap for a cryptocurrency coin launch• Wrote blogs for Accurate Digital Solutions, a partner co. • Performed Social Media analysis of competitors and planned a marketing campaign for a client in accordance to it• Carried out QA testing for company's website, reviewing UI & UX to ensure the website delivers a level of excellence• Planned a roadmap for a cryptocurrency coin launch• Wrote blogs for Accurate Digital Solutions, a partner co.

    • Pakistan
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing and Corporate Relations Manager
      • Oct 2020 - Jul 2021

      • Secured four monetary and in-kind sponsorships within a period of 3 months.• Raised over PKR. 100,000 in sponsorships during the pandemic.• Managed corporate e-mail communications, negotiated MOU terms, and designed sponsorship packages.• Represented LUMS at Red Bull Basement (International Entrepreneurial Competition). Voted 5th best start-up idea in Pakistan.• Represented LUMS Entrepreneurial Society at HULT PRIZE by United Nations and HULT International Business School. • Secured four monetary and in-kind sponsorships within a period of 3 months.• Raised over PKR. 100,000 in sponsorships during the pandemic.• Managed corporate e-mail communications, negotiated MOU terms, and designed sponsorship packages.• Represented LUMS at Red Bull Basement (International Entrepreneurial Competition). Voted 5th best start-up idea in Pakistan.• Represented LUMS Entrepreneurial Society at HULT PRIZE by United Nations and HULT International Business School.

Education

  • Lahore University of Management Sciences
    BSc Honours, Management Sciences
    2020 - 2024
  • Lahore Grammar School
    GCE Advanced Level, Pure Sciences
    -

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